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Atricle Dump - Write the Compelling Article, Get the Business You Deserve
Sales Organization Strategies It was 3000 BC. Tribal club seller Og ran into stone knife salesperson Ur down at the local watering hole. After the mandatory exchange of grunts and dinosaur claws, talk turned to the best way to set up a sales group. Five thousand years later, CEOs are still debating. Everyone has an opinion, very few people get to start off with a clean slate, and often things “just happen” rather than result as part of a long term strategy.Companies struggle with the right strategy for their sales department. The internet, cell phones, instant connectivity, and massive blasts of technology change the landsc
Still stuck? Follow these five easy steps to lead you through.
1. Find a Need
In one scene of the movie, The Prince of Tides, the mother o
Press releases are a great way to get free publicity. One of the main reasons is because readers don't regard a press release as an advertisement for your company. There is usually a favorable impact when a person reads a press release because an advertisement is just skimmed over most of the time.There are some 'rules' for press releases that you are going to want to follow if you want your press releases to get publish more often than not.The first guideline is to use letterhead. Make it look professional. If an official letterhead is not available, use your company logo and as much information as you can fit on the page. You
There's just one little catch. They've got to be well written. That doesn't just mean spelling, grammar, and correct information, although these elements are very important. That means your articles have to successfully compete in a marketplace of articles whose authors are trying to do the very same thing that you're doing.
So, how do you make sure readers select your articles and not those of your competitors? By making your articles clever, informative, and above all, magnetic. Once a reader's eyes focus on your article, they should not shift away from the page until they have taken in every word.
It's All About Them
Most of us are eager to promote our products and services. We want to talk about our education and training, our long lists of publications, our skill at making widgets, or whatever else we are proud of.
Big mistake. Readers don't want to read about you. They want to read about themselves. Why should they care if you're the fastest widget-maker in the world if they don't know why they should want a widget in the first place?
Still stuck? Follow these five easy steps to lead you through.
1. Find a Need
In one scene of the movie, The Prince of Tides, the mother of
Before you can expect to succeed in network marketing, you must get involved in network marketing.Your invitation to the world of network marketing may come in any one of many different forms. Some network marketers find classified ads effective, whereas others succeed through cold calling. The tried and true method is to discuss the opportunity with the people you know (friends, relatives, co-workers, and ideally, steady customers) then expand your organization size through helping those recruits introduce people to the opportunity from their own personal spheres of influence.Either way, to become successful in network marketing, you must
There's just one little catch. They've got to be well written. That doesn't just mean spelling, grammar, and correct information, although these elements are very important. That means your articles have to successfully compete in a marketplace of articles whose authors are trying to do the very same thing that you're doing.
So, how do you make sure readers select your articles and not those of your competitors? By making your articles clever, informative, and above all, magnetic. Once a reader's eyes focus on your article, they should not shift away from the page until they have taken in every word.
It's All About Them
Most of us are eager to promote our products and services. We want to talk about our education and training, our long lists of publications, our skill at making widgets, or whatever else we are proud of.
Big mistake. Readers don't want to read about you. They want to read about themselves. Why should they care if you're the fastest widget-maker in the world if they don't know why they should want a widget in the first place?
Still stuck? Follow these five easy steps to lead you through.
1. Find a Need
In one scene of the movie, The Prince of Tides, the mother o
You've just developed a new product, but you don't know if it matches people's expectations. So what do you do?Focus groups have been so under-utilised in small businesses that it's time to turn the tide around.What are focus groups?Focus groups are carefully assembled groups consisting of members that have a common interest related to your product. They will give first hand opinions on your product and advise you on how to improve it.Arranging for a focus group is easy if you follow the steps below:1. Contact the right peopleA typical focus group consists of 6-10 people who are relevant to your product. They sh
So, how do you make sure readers select your articles and not those of your competitors? By making your articles clever, informative, and above all, magnetic. Once a reader's eyes focus on your article, they should not shift away from the page until they have taken in every word.
It's All About Them
Most of us are eager to promote our products and services. We want to talk about our education and training, our long lists of publications, our skill at making widgets, or whatever else we are proud of.
Big mistake. Readers don't want to read about you. They want to read about themselves. Why should they care if you're the fastest widget-maker in the world if they don't know why they should want a widget in the first place?
Still stuck? Follow these five easy steps to lead you through.
1. Find a Need
In one scene of the movie, The Prince of Tides, the mother o
In troubled times – be it war, a shaky economy, or political uncertainty – it's harder than ever to engage your audiences. There's just so much on everyone's mind.So how do you keep communication going, as it must, during this time?Communications experts tell us that nonprofits (and other organizations) should expand their communication efforts during war and economic downturn, with an increased focus on fact-driven messages. A recent article in PR Week reports results of a survey of journalists nationwide who almost unanimously urge organizations to "communicate factually, frequently, and consistently." "Use thi
It's All About Them
Most of us are eager to promote our products and services. We want to talk about our education and training, our long lists of publications, our skill at making widgets, or whatever else we are proud of.
Big mistake. Readers don't want to read about you. They want to read about themselves. Why should they care if you're the fastest widget-maker in the world if they don't know why they should want a widget in the first place?
Still stuck? Follow these five easy steps to lead you through.
1. Find a Need
In one scene of the movie, The Prince of Tides, the mother o
People enjoy getting a chance to win something, so here are a some easy fundraiser raffle ideas to boost your fundraising efforts. Your raffle can be an inexpensive ticket for a prize drawing or a $100 ticket for a big prize such as a big screen television or a new car.The basics of a raffle fundraiser are quite simple. Your costs are limited to the ticket expense and purchasing the prizes. Often times, local merchants will donate items or offer special discounts to nonprofits or school groups.As with any fundraiser, the better the items offered, the more funds you raise. Your fundraising raffle can be of short duration or have tickets for
Still stuck? Follow these five easy steps to lead you through.
1. Find a Need
In one scene of the movie, The Prince of Tides, the mother of a poor family is trying to get into a local social club that keeps rejecting her. Her daughter asks why she wants to be a member of a club that doesn't want her. "Oh, they want me, honey," the mother replies smoothly, "they just don"t know it yet."
If you can tap into an unmet need that your readers may not even be aware that they have until they see your work, your articles will be a vein of pure gold running through the drudgery of most online pieces.
So use your expertise to convince readers that you know about something they need, and they'll be beating a path to your door to get the advice, the fix, the cure, or the service.
2. Wow 'Em From The Start
Start with a short anecdote, a startling statistic, or a pointed question. For instance, which opening would keep you reading?
#1. People who lose weight sometimes find that they regain the weight soon afterwards. Losing weight is a constant struggle..
OR
#2. Randi Forest lost 54 pounds last year. Think she's thrilled? She's not. That's because she gained 60 pounds this year. If you, like Randi and like the vast majority of other dieters, have struggled with weight maintenance, you'll find these tips for keeping the weight off especially helpful..
3. Use A Conversational Tone Of Voice
James Herriot, who wrote All Creatures Great and Small as well as a host o
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