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Atricle Dump - How To Write A Sales Letter That Makes $$$$ (part 2 Of 3)
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So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think
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Near the very beginning of your sales letter you need to create a problem for the reader and show that you understand their problem. This should be easy to do if you have done your research as I showed you to. You should know the exact problems your target market has.
The key here is to generate enough interest, but not to give away too much about your offer. Intrigue will propel the reader through your sales message.
Tell A Story
So now you've hooked your reader in with a great headline and sub header, and a powerful understanding first paragraph. Next up you must make things even more personal by telling a story.
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ You can also use the story to explain why you're offering your product so cheaply.
Use a story near the beginning of your sales letter to make it compelling for the reader.
Present A Solution To The Readers Problem (Answer Their Questions Of "Whats In It For Me?")
So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think
When business people converse, the terms “small business owner” and “entrepreneur” are used interchangeably as if they mean the same thing. Yet I discern two very different connotations. Is this a matter of semantics? Or is there an important distinction to be made?According to government statistics, “small businesses” comprise the vast majority of enterprises across North America, most of which close their doors before their fifth anniversary.
Tell A Story
So now you've hooked your reader in with a great headline and sub header, and a powerful understanding first paragraph. Next up you must make things even more personal by telling a story.
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ You can also use the story to explain why you're offering your product so cheaply.
Use a story near the beginning of your sales letter to make it compelling for the reader.
Present A Solution To The Readers Problem (Answer Their Questions Of "Whats In It For Me?")
So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think
Many of you are in businesses where a customer’s credit history is an important piece in the qualifying process. The social security number is just as essential as the name on the application. But what do you say to increase the likelihood of receiving that increasingly important “444-55-7777”?After building a bridge of rapport with your customer, asking questions to dig for the true needs and hot buttons, and summarizing your understanding - you ar
Tell the story of how you came about to realise that there was a need for your product or service. Incorporate how you came across the problem and solved it. And then realised that there were "a ton of people out there just like me" who would need that problem solved too. By telling a story you:
_ Help readers relate to you and show them why you understand their situation _ Make the story easier to read rather than a "heavy" letter _ You can also use the story to explain why you're offering your product so cheaply.
Use a story near the beginning of your sales letter to make it compelling for the reader.
Present A Solution To The Readers Problem (Answer Their Questions Of "Whats In It For Me?")
So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think
Many building service contractors are aware that green cleaning is a hot topic these days due to health and safety concerns by building owners and managers. We see increasing amounts of recycling bins in the buildings we clean, which is a sign that people are becoming more environmentally conscious. Steps are also being taken to reduce or eliminate the use of hazardous and toxic chemicals in many industries. As a janitorial contractor you can be a leader i
Use a story near the beginning of your sales letter to make it compelling for the reader.
Present A Solution To The Readers Problem (Answer Their Questions Of "Whats In It For Me?")
So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think
Remember the 80:20 rule? You may not get everything perfectly right, but getting most right will be much, much better than the majority of your competition. These Top Ten Tips for Customer Service will get you well on the way.Be Your Customer Live the life of your customer and experience what they do. Stand in line, call your call-centre, soak up feedback. Give Memorable Service Make the
So far you should have created a problem, gained the readers trust and showed them that you understand their problem. Next you must show the readers that you can provide them with a solution to their problem - quickly and easily. If they think your solution will take weeks and months they'll be less likely to make a purchase.
An INSTANT solution is what they'll be looking for. So make sure they know that purchasing your product will provide them with this.
You don't neccesarily have to explain exactly HOW your offer is a solution. But you should state that it IS the solution. Bullet points are a great way to do this.
Benefits, benefits and more benefits!
Next up you need to launch into a list of the benefits and features of your product. Here you should really start explaining how your product will solve the readers' problem.
You should be highlighting benefits throughout the sales letter. But here's where you must really start piling them on. You need to start creating real value for your product now and be pushing the reader towards the sale. If you can provide honest and high quality benefits you really can include as many as you've got.
Pile On Incentives And Bonuses
By this point if you have created your sales letter properly your reader will be convinced of the value of your product. But still may need a little convincing that your product is for them.
So to sway a "maybe" into a "definately" you need to include bonus items and incentives in your offer. You want to show your customer that
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