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Atricle Dump - Customer Acquisition Through Custom Landing Pages
One of the most important aspects of email marketing is that you get a good response on your email ad and maximize your sales conversion rates for people visiting your site or affiliate product. It doesn't matter whether you have a list of 50 or 5000, without good ad copy and deliverable messages, prospects will not go to visit and buy your products. The good news it there are a few things you can do immediately which will greatly increase the people opening your emails and going to your site.First and in my opinion, the most important thing you need to do is make attractive URLs. If you have your own domain, always use your domain as the URL even if you are promoting an affiliate
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as e
If you're already a self publisher or planning to be, you can market and promote your book on a shoestring budget - thousands have done it; be careful about your promotion and marketing dollars and don't plunge into unknown waters -- test, test, and test. It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. In today's publishing environment, a book's success depends greatly on the right marketing plan.Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out at least 10 press releases to the
Being in the Internet marketing field makes me intensely critical of ecommerce Web sites. It’s truly amazing how few companies do it right. It is fairly easy to type something into Google and land at the appropriate product page in the natural results. What confounds me is how companies pay to be in the sponsored results but never seem to send me where I want to be.
For example, I was recently shopping for a DKNY coat so I typed it into Google. Out of the top 5 paid search results, only one of them actually took me to a page with DKNY coats on them.
That one site was Nordstrom.com. It provided pictures of 6 coats and when I clicked on one, it went right to a page where I could add it to my shopping cart. Obviously Nordstrom understands customer acquisition. The others need to go back to pay-per-click 101.
It’s not just pay-per-click that so many companies mess up; it’s online advertising in general. What seems like common sense to me, few marketing people grasp: the concept of custom landing pages.
When I develop a marketing campaign intended to take someone to a Web page, I create a unique page designed especially for that campaign. This landing page is a stand-alone page to which I send my customers that drives them to action. It targets specific audiences and leads them directly to a sale, or when necessary, directs them deeper into my site.
It’s not rocket science. It’s not even brain surgery. It’s a simple customer acquisition engine.
Getting Them There
Various marketing methods such as search engine optimization, banner ads, promotions, direct mail, email, television and print advertising should not lead customers to your home page. Oftentimes home pages have too many options and no clear path to follow.
A landing page is a more effective marketing tool than a regular Web page because it is specifically designed to highlight one or a few products or services. It is typically more focused than other Web pages. At their simplest level, landing pages provide limited information with two options: “buy now” or “learn more.”
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your site on every page, the landing page can survive without it. If it confuses the customer and detracts from those calls to action, it’s better to leave it off. Whatever you choose to do, make sure the navigation is clear and simple.
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as ea
Marketing is all about getting exposure for your business. While it’s important to have an overall plan for marketing that includes marketing gifts and giveaways, summer is a good time to suspend a few of the rules and just get out there to have some fun. Seriously. Some serious fun with marketing gifts that take fun seriously.Summer is a prime time for neighborhood and town festivals, street fairs and business picnics. If your town or a local organization is holding a health fair, craft fair or any other type of festival to be held outside, you can usually book a table at their event for as little as ?10. These little gatherings and festivals are a great way to mark yourself as on
It’s not just pay-per-click that so many companies mess up; it’s online advertising in general. What seems like common sense to me, few marketing people grasp: the concept of custom landing pages.
When I develop a marketing campaign intended to take someone to a Web page, I create a unique page designed especially for that campaign. This landing page is a stand-alone page to which I send my customers that drives them to action. It targets specific audiences and leads them directly to a sale, or when necessary, directs them deeper into my site.
It’s not rocket science. It’s not even brain surgery. It’s a simple customer acquisition engine.
Getting Them There
Various marketing methods such as search engine optimization, banner ads, promotions, direct mail, email, television and print advertising should not lead customers to your home page. Oftentimes home pages have too many options and no clear path to follow.
A landing page is a more effective marketing tool than a regular Web page because it is specifically designed to highlight one or a few products or services. It is typically more focused than other Web pages. At their simplest level, landing pages provide limited information with two options: “buy now” or “learn more.”
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your site on every page, the landing page can survive without it. If it confuses the customer and detracts from those calls to action, it’s better to leave it off. Whatever you choose to do, make sure the navigation is clear and simple.
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as e
Whether you are an accountant, virtual assistant, or a corporate executive, your job skills are constantly refined. A new sales presentation you’ve organized or the new spreadsheet package you’ve mastered should be included on your r?sum?. You may have new skills that could turn your dead-end job into a new career in another field. If you update your r?sum? continually, it makes it easier to send it out at a moments notice. Your r?sum? should be well written, typeset and laser printed. It should also be suited for your targeted employer and field, focusing on your key experience. It should be free of all grammatical errors and appealing to the eye.A cover letter is generally
A landing page is a more effective marketing tool than a regular Web page because it is specifically designed to highlight one or a few products or services. It is typically more focused than other Web pages. At their simplest level, landing pages provide limited information with two options: “buy now” or “learn more.”
The Call to Action
The singular purpose of a landing page is to make someone do something. The primary call to action is to buy now (or sign up, or whatever you decide leads to “conversion”). This receives prime real estate and a prominent graphical treatment on the landing page.
The secondary action to learn more is slightly less noticeable, but is still highlighted somehow on the page. This streamlines the conversion process, allowing those customers who are ready to buy to act and providing those customers who need more information with the resources they want.
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your site on every page, the landing page can survive without it. If it confuses the customer and detracts from those calls to action, it’s better to leave it off. Whatever you choose to do, make sure the navigation is clear and simple.
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as e
With the 2008 elections quickly approaching, it seems that you just can't get away from the election coverage. Everywhere you go, you'll hear something about the election. This includes your office. At the water cooler, right before a meeting, even just chatting in the hallway, the subject is bound to come up. The question is this: Should you discuss politics in the office? Based on my experience, the quick answer is a definite no. There are multiple reasons for this, but I'll focus on the main one which is described below.While it may seem harmless to discuss politics with your co-workers, you need to remember one important fact: Politics is a very polarizing
The buy now link leads customers to the acquisition page, whether that is a shopping cart or a registration page. The learn more link goes to the individual product page where customers can read about a specific product. This page then has a buy now link to the acquisition page.
An effective landing page may have two options, but the calls to action all eventually lead to the same place: the acquisition page. Landing pages are all about customer acquisition.
Navigation
Landing pages are unique in that they are merely means to an end and therefore do not have to follow the same constructs of a company Web site. While it follows usability best practices to have global navigation for your site on every page, the landing page can survive without it. If it confuses the customer and detracts from those calls to action, it’s better to leave it off. Whatever you choose to do, make sure the navigation is clear and simple.
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as e
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.Well, I didn't take offense at her observation. In fact, I was a little surprised by the phenomenon, too. The fact is that I get a lot of feedback from customers about how much they like getting an autographed book. They respond to the personal touch. Maybe they are hoping that I will become famous (or infamous!) one day, and they will be able to sell the book on eBay for a huge profit. Or maybe they just like the con
Landing Page Guidelines
When building a landing page, certain guidelines should be followed to make it as effective as possible.
1. Your landing page should graphically match your advertising campaign.
Create your landing page to reflect the look and feel of your banner ad, direct mail piece or television commercial. Don’t concern yourself as much with branding the landing page to match the company. They’ll see your corporate brand when they land at the real Web site.
2. The action you advertise should be available on the landing page.
If your advertisement is all about saving 20% on your product, make sure the landing page provides the means to do that. Don’t send customers on a wild goose chase to perform an action. Get it right up front on that first landing page so conversion is as easy as possible.
3. Show only the product(s) you’re advertising.
This is a tricky one. While you may want to include related products on a landing page, it’s best to stick to the bare minimum. Otherwise, you give your customer too many options, making it harder for them to make that snap decision.
Customer acquisition on the Web requires simplicity and easy maneuvering. When it comes to Internet marketing, you need to predict what your customers want and then give it to them in as few steps as possible. Whether you’re running a direct mail promotion or pay-per-click campaign, a custom landing page is vital to maintain a sense of consistency and ease.
I judge Nordstrom by their Web site, and your customers are doing the same.
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