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  • Atricle Dump - Professional Yellow Page Advertising Design Assistance; Do You Need It?

    Customer Service Field Day: Give The Lady What She Wants!
    Marshall Field’s, the trendsetting, always fashionable icon of customer service in retailing, is about to become history in downtown Chicago.Macy’s, its owner, is renaming the store afte
    adline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for them to make money as that is the goal i
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    Having been involved in the franchising industry I have seen a lot of well-intentioned advertisements that simply did not pull and often I would cringe when I looked at some of those ads. But it was not just our franchise company franchisees that needed help, truly it is most all small business people.

    We finally instituted a plan that our franchisees had to fax us a copy of their ad 24-hours prior to sending in for publication, if they did not hear back from us in 12-hours it was automatically approved. The turn around had to be fast, as we did not want our franchisees to miss a deadline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for them to make money as that is the goal in

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    Gas powered or charged? Cordless or corded? Makita or Milwaukee? What is the real difference between them, and do you really need to know? Of course you need to know. Besides the fact that ce
    nge when I looked at some of those ads. But it was not just our franchise company franchisees that needed help, truly it is most all small business people.

    We finally instituted a plan that our franchisees had to fax us a copy of their ad 24-hours prior to sending in for publication, if they did not hear back from us in 12-hours it was automatically approved. The turn around had to be fast, as we did not want our franchisees to miss a deadline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for them to make money as that is the goal i

    Networking is a Learned Skill
    Ok, really. How tough can networking be? It involves TALKING to people and I talk to people every single day. Why do I constantly need to learn how to network? Why do I need to constantly
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    We finally instituted a plan that our franchisees had to fax us a copy of their ad 24-hours prior to sending in for publication, if they did not hear back from us in 12-hours it was automatically approved. The turn around had to be fast, as we did not want our franchisees to miss a deadline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for them to make money as that is the goal i

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    Have you ever left your business card at home/office while you’re attending some occasion which you knew you would meet some people that have good prospect for your business? Or even worst, you
    did not hear back from us in 12-hours it was automatically approved. The turn around had to be fast, as we did not want our franchisees to miss a deadline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for them to make money as that is the goal i
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    When selling a business your main aim is for you to get the best deal possible, to increase the chances of this happening preparation will be required. You will need to adopt a structured appro
    adline or marketing opportunity and we know people wait until the last minute. Also we wanted sales and for them to make money as that is the goal in business.

    That first year we rejected about 50% of the advertising display type ads and radio blurbs. A funny thing happened by not too unpredictable. You see the franchisees would send fax in the ads on Saturday night at 10 PM hoping we would not see them and they would be automatically approved for fear we might reject them at HQ. It was obvious we needed some help here. So, we revised the advertising in our Confidential Operations Manuals.

    Still we had to consider regional variation and ads do not work the same everywhere you see. So, as a small business person you might w

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