caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

This one change could improve your conversion numbers by over 10%. For an exa

There are lots of ways to increase your income without having to increase the number of visitors to your site. The easiest is to convert more of the visitors you already get into buyers. Here are a couple of tips to help you convert those shoppers into buyers:

• First, add a 'Johnson Box' to your sales page. What is a Johnson Box you ask? Glad you asked . . . Some say it's named after the 'Johnson Boxes' at train stations that have offers and brochures displayed, but most agree and credit a direct sales guru named Frank H. Johnson who wanted to increase the conversion rate of his sales letters.

  He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

  The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatically gravitates to the headline. There are statistics claiming the addition of this one little feature can boost sales by almost 20%; which is well worth the effort.

  Just remember to put your offer, the main benefit of your service or product, and the URL to visit inside the box. If you have a guarantee now's the time to tout it and if the offer expires in the near future that's even better. (This adds the ticking clock element.)
  
  

• Simple changes in your headline can produce unbelievable improvements in your conversion rates. Your headline is probably the most important part of your sales page. You need to hook your visitor and make sure she knows what your website is about, within the first 5 seconds.

  Two of the most powerful ways of doing this are to either ask a question or remind them of their deepest worries - or better yet, do both. Why? Because questions grab their attention and beg to be answered and by reminding them of their problems they become more emotional; and buying is an emotional decision.
  
  

• Drop caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

  Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

  This one change could improve your conversion numbers by over 10%. For an exa

  Packaging - Sometimes A Real Pain
  Obviously, when you package a product you want to protect it from the environment and make sure that the contents in the package don't get damaged and don't get out. But sometimes packaging companies just go a little bit too far. Think not? Well, let's take a look at some of the worst packaging jobs out in the marketplace.Back in the old days when you used to buy the latest Rolling Stones record, the s
  med Frank H. Johnson who wanted to increase the conversion rate of his sales letters.

  He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

  The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatically gravitates to the headline. There are statistics claiming the addition of this one little feature can boost sales by almost 20%; which is well worth the effort.

  Just remember to put your offer, the main benefit of your service or product, and the URL to visit inside the box. If you have a guarantee now's the time to tout it and if the offer expires in the near future that's even better. (This adds the ticking clock element.)
  
  

• Simple changes in your headline can produce unbelievable improvements in your conversion rates. Your headline is probably the most important part of your sales page. You need to hook your visitor and make sure she knows what your website is about, within the first 5 seconds.

  Two of the most powerful ways of doing this are to either ask a question or remind them of their deepest worries - or better yet, do both. Why? Because questions grab their attention and beg to be answered and by reminding them of their problems they become more emotional; and buying is an emotional decision.
  
  

• Drop caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

  Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

  This one change could improve your conversion numbers by over 10%. For an exa

  Angel Investors 101
  For fresh graduates or for employees who want to start their own businesses, one of the hardest things to do is to get the capital that they need to do so. This is because most of the traditional sources of loans or funding are apprehensive in providing funds for start-up businesses. Given this, most of them opt to shelve their business idea until they get the money they need. Some opt to sell equity, and some o
  s to the headline. There are statistics claiming the addition of this one little feature can boost sales by almost 20%; which is well worth the effort.

  Just remember to put your offer, the main benefit of your service or product, and the URL to visit inside the box. If you have a guarantee now's the time to tout it and if the offer expires in the near future that's even better. (This adds the ticking clock element.)
  
  

• Simple changes in your headline can produce unbelievable improvements in your conversion rates. Your headline is probably the most important part of your sales page. You need to hook your visitor and make sure she knows what your website is about, within the first 5 seconds.

  Two of the most powerful ways of doing this are to either ask a question or remind them of their deepest worries - or better yet, do both. Why? Because questions grab their attention and beg to be answered and by reminding them of their problems they become more emotional; and buying is an emotional decision.
  
  

• Drop caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

  Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

  This one change could improve your conversion numbers by over 10%. For an exa

  Is your Sales Plan Engineered by Design or by Default?
  One of the most critical choices that an executive or entrepreneur can make is to determine which sales/revenue opportunities to pursue vs. which ones to pass on. How do you determine where you will allocate your time, your resources and your talent? Do you use a rational decisioning process to arrive at the right conclusion or are you the person that is often second guessed or proved wrong because your decision
  n rates. Your headline is probably the most important part of your sales page. You need to hook your visitor and make sure she knows what your website is about, within the first 5 seconds.

  Two of the most powerful ways of doing this are to either ask a question or remind them of their deepest worries - or better yet, do both. Why? Because questions grab their attention and beg to be answered and by reminding them of their problems they become more emotional; and buying is an emotional decision.
  
  

• Drop caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

  Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

  This one change could improve your conversion numbers by over 10%. For an exa

  Ecommerce - The Trade World Today
  With the essence of internet as the most important source of trade and business, the real world markets have lost the traditional importance. Now the markets in the cyber space are far more important. The number of people who are engaged in the internet markets and the ecommerce are increasing at a much faster pace as compared to the real world markets. These factors make the ecommerce a very important field of
  caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

  Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

  This one change could improve your conversion numbers by over 10%. For an example of a drop cap, go to EarnOnYourComputer.
  
  

• Adding a post script (P.S.) is very compelling. Maybe it's because it seems more personal; but the P.S. is almost as important as your headline. There are several things you want to remind your reader of in the typical post script; tell them again about the guarantee, remind them of how bad things will be if they don't have your service or product and show them that ticking clock once more.

Making these simple changes to your website or sales page should be enough to see a marked improvement in your sales figures. As with any changes to your website - test - test - test.