sing banners on popular sites and newsletters are all good ways to advertise online. Of these methods, email marketing would be the preferred choice (if you have a good list) because not only does it offer an easy way to act, If you’re looking to expand your web site traffic there’s only one way to do so reliably: advertise. Sure, search engines can bring traffic to your site, and true, 80% of consumers use search engines in some way, but your ultimate goal is to build a valued brand within the consciousness of your prospective consumer. Search engines can’t do that no matter what keywords you use. Apple Computer (now Apple Inc.) didn’t become Apple because of search engines!

OK. Advertise. But what type of advertising?

Advertising only has two goals: assert the brand into consumer consciousness, and get the consumer to act. To boost web site traffic, the easiest way for a consumer “to act” is by clicking through an advertisement. This suggests that online advertising will be more effective in building web site traffic. Bulk email marketing, pay-per-click advertising in search engine sidebars, and using banners on popular sites and newsletters are all good ways to advertise online. Of these methods, email marketing would be the preferred choice (if you have a good list) because not only does it offer an easy way to act, i

mate goal is to build a valued brand within the consciousness of your prospective consumer. Search engines can’t do that no matter what keywords you use. Apple Computer (now Apple Inc.) didn’t become Apple because of search engines!

OK. Advertise. But what type of advertising?

Advertising only has two goals: assert the brand into consumer consciousness, and get the consumer to act. To boost web site traffic, the easiest way for a consumer “to act” is by clicking through an advertisement. This suggests that online advertising will be more effective in building web site traffic. Bulk email marketing, pay-per-click advertising in search engine sidebars, and using banners on popular sites and newsletters are all good ways to advertise online. Of these methods, email marketing would be the preferred choice (if you have a good list) because not only does it offer an easy way to act,

gines!

OK. Advertise. But what type of advertising?

Advertising only has two goals: assert the brand into consumer consciousness, and get the consumer to act. To boost web site traffic, the easiest way for a consumer “to act” is by clicking through an advertisement. This suggests that online advertising will be more effective in building web site traffic. Bulk email marketing, pay-per-click advertising in search engine sidebars, and using banners on popular sites and newsletters are all good ways to advertise online. Of these methods, email marketing would be the preferred choice (if you have a good list) because not only does it offer an easy way to act,

umer “to act” is by clicking through an advertisement. This suggests that online advertising will be more effective in building web site traffic. Bulk email marketing, pay-per-click advertising in search engine sidebars, and using banners on popular sites and newsletters are all good ways to advertise online. Of these methods, email marketing would be the preferred choice (if you have a good list) because not only does it offer an easy way to act, sing banners on popular sites and newsletters are all good ways to advertise online. Of these methods, email marketing would be the preferred choice (if you have a good list) because not only does it offer an easy way to act, it also provides plenty of real estate to assert one’s brand. PPC and banners are often quite small and therefore more difficult to fully associate your value proposition with your brand.

This doesn’t mean you should ignore print advertising. On a square-inch basis, print advertising is still the next best value. Moreover, print advertising is mature and offers many good opportunities to target your consumers more carefully.

But whatever the media, advertising remains the key to higher web site traffic.