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Atricle Dump - What You Need to Know Before Hiring a Copywriter
Shorter Lines at Truck Washes Increase Business
How long should the line be at a truck wash ideally? Well, that depends on your goals and location and the quality level. Most of the Industry would agree that Shorter Lines at Truck Washes Increase Business. Although there is a catch 22 to the line situation, if there are no trucks there then often folks will drive by. Same in a car wash business. No lines ever means that your wash sucks in the minds of many customers or potential customers Long lines mean that it will take too long if you pull into the truck wash and this means the wait could be too l
d, if you're at a place where you can afford to hire a pro, then know How long should the line be at a truck wash ideally? Well, that depends on your goals and location and the quality level. Most of the Industry would agree that Shorter Lines at Truck Washes Increase Business. Although there is a catch 22 to the line situation, if there are no trucks there then often folks will drive by. Same in a car wash business. No lines ever means that your wash sucks in the minds of many customers or potential customers Long lines mean that it will take too long if you pull into the truck wash and this means the wait could be too l
Affiliate Marketing Or Market Your Own Products?
How should you organize your online business?Affiliate marketing seems to make sense, its easy and low cost to start, and you can be up and running within a few days - but the struggle is how to get traffic and make my offer different than all the others?On the other hand, creating your own product is what you may really want to do, if not for being so unsure about what topic to write about and finding the time in your busy life to get started?Let me share two important true facts with you about choosing between affiliate mark
There are a two main reasons why I think small business owners like you and I need to learn how to write our own effective copy. One is because it's one of the most expensive tasks to outsource and the other is that no one knows your business better than you.How should you organize your online business?Affiliate marketing seems to make sense, its easy and low cost to start, and you can be up and running within a few days - but the struggle is how to get traffic and make my offer different than all the others?On the other hand, creating your own product is what you may really want to do, if not for being so unsure about what topic to write about and finding the time in your busy life to get started?Let me share two important true facts with you about choosing between affiliate mark
That being said, if you're at a place where you can afford to hire a pro, then know t
4 Ways To Make This Year Your Most Profitable Ever
1. Establish Key Performance IndicatorsThese Key Performance Indicators should measure a variety of financial areas in your business e.g. value of an average transaction, cost per sale, profit margins, cost per inquiry, the lifetime value of a client etc. In this way you will have some very clear yardsticks or benchmarks on which you can base any future profit enhancement initiatives.Write down 4 initiatives against each Key Performance Indicator that you and/or your people can do to improve on these figures. Then write down some action step
u and I need to learn how to write our own effective copy. One is because it's one of the most expensive tasks to outsource and the other is that no one knows your business better than you.1. Establish Key Performance IndicatorsThese Key Performance Indicators should measure a variety of financial areas in your business e.g. value of an average transaction, cost per sale, profit margins, cost per inquiry, the lifetime value of a client etc. In this way you will have some very clear yardsticks or benchmarks on which you can base any future profit enhancement initiatives.Write down 4 initiatives against each Key Performance Indicator that you and/or your people can do to improve on these figures. Then write down some action step
That being said, if you're at a place where you can afford to hire a pro, then know
Networking Your Way to Profits: Part 2 'Creating Your Elevator Speech'
At the end of ‘The Power of the Elevator Speech’ article I promised another example of an elevator speech and hot insights to making your elevator speech ‘hit the spot’- so here goes…Have you ever been introduced to someone and when you ask what they do they’ve replied “Oh, I’m an accountant” or “I’m a solicitor/attorney” or “I’m a financial adviser”. Ya-awn! Bo-oring!Did you know that there are different aspects to accountancy, finance and the law that can be quite fascinating. No, really! But only if they hit your
use it's one of the most expensive tasks to outsource and the other is that no one knows your business better than you.At the end of ‘The Power of the Elevator Speech’ article I promised another example of an elevator speech and hot insights to making your elevator speech ‘hit the spot’- so here goes…Have you ever been introduced to someone and when you ask what they do they’ve replied “Oh, I’m an accountant” or “I’m a solicitor/attorney” or “I’m a financial adviser”. Ya-awn! Bo-oring!Did you know that there are different aspects to accountancy, finance and the law that can be quite fascinating. No, really! But only if they hit your
That being said, if you're at a place where you can afford to hire a pro, then know
Closing the Sale - Timing is Crucial
Waiting until the end of the sales process before closing a sale is akin to waiting until the last ten minutes of a flight to Venus before making course corrections. In both cases, there is a very low probability of success.It is of little value to wait until after presenting your product or service to begin applying "closing techniques". You must create a sound foundation for the sale throughout the sales process. Without that foundation, salespeople feel pressured and trigger prospects' natural resistance: The probable outcome is lost op
that no one knows your business better than you.Waiting until the end of the sales process before closing a sale is akin to waiting until the last ten minutes of a flight to Venus before making course corrections. In both cases, there is a very low probability of success.It is of little value to wait until after presenting your product or service to begin applying "closing techniques". You must create a sound foundation for the sale throughout the sales process. Without that foundation, salespeople feel pressured and trigger prospects' natural resistance: The probable outcome is lost op
That being said, if you're at a place where you can afford to hire a pro, then know
Internet Presence - Help Recruiters Find You, and Know How to Approach Recruiters Effectively
A personal Internet presence can help when a recruiter Googles you. Not having an Internet presence can definitely hurt you when a recruiter Googles you. That said, it is an unfortunate reality that very few job seekers understand how to approach recruiters effectively.Even though you don't want to have your job search strategy rest solely on approaching recruiters, many job seekers inadvertently shoot themselves in the head because they don't know how to effectively approach recruiters.Many people don't even understand what
d, if you're at a place where you can afford to hire a pro, then know that a really good copywriter can see your business with a new and fresh perspective. They know how to really draw out the key benefits of your offerings and how to get that message across to your prospects in a way that makes them eager to invest their money with you.A personal Internet presence can help when a recruiter Googles you. Not having an Internet presence can definitely hurt you when a recruiter Googles you. That said, it is an unfortunate reality that very few job seekers understand how to approach recruiters effectively.Even though you don't want to have your job search strategy rest solely on approaching recruiters, many job seekers inadvertently shoot themselves in the head because they don't know how to effectively approach recruiters.Many people don't even understand what
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