That is where real-world experience, known by some as street smarts comes into play. According to answers.com “street smart” is defined as a “shrewd awareness of how to survive in an often hostile urban environment.

Why “street smart?” Because street smart entails that someone has real world experience and knows how something will play out in real life when put into action. Not how it might work or should work, but how it does actually work. Call if a gut feeling, or an educated guess if you want, but a street smart player will outplay a book smart one every time when it comes to business.

There’s only one way to become “street smart” – you must have real world experience doing, trying, testing, tracking, measuring and learning. And you just can’t become experienced overnight… it takes time, and time takes time.

Even if you went to Yale, Harvard or even the Wharton School of Business and have learned all about building businesses, marketing strategies, negotiating, management, and so on, if you jump into starting your own business without any experience, there’s a good chance you’ll get eaten alive.

This is the same approach many people take to internet marketing. I’ve seen tons of stories of people who have quit their jobs to live the IM dream of making good money from home when they know little about it. Don’t believe me, take a look at any online forum and you’ll see countless posts with a title that looks something like “I need to make $5,000 in the next 30 days!” And what’s worse, most people who post these ridiculous expectations have very little if no money to invest. Some even quip that they don’t have a lot of free time.

Others buy the expensive “how to” courses, download ebooks and eat up any info they can buy online that promises the moon and the stars overnight, then fail and wonder why. That’s why 95% of so called online marketer wannabe’s are destined to fail and ultimately they will. They don’t have a choice because they know no better.

That’s why you need a guide, a mentor or someone who’s been there and can tell you how the real world actually works, based upon their successes and failures, not how it’s supposed to or should - in theory. Since it’s unrealistic for everyone to go out and find a mentor with the necessary experience, simply because most people are busy and have things they’d rather do, you need to seek alternative sources of education.

You might opt to attend a seminar or conference, but with tuition, airfare, hotel, meals etc. it could cost anywhere from $2,000 - $10,000 or more – and that’s not exactly in everyone’s budget.

Sure you could also buy an expensive home study course complete with video, audio CDs, workbooks, study guides, checklists and everything else under the sun, but they’re hit and miss and priced at $500 - $2,500 that’s a risk you might not want to afford to take.

There are a million other options and routes you can take, but the ultimate combination of price and prized information comes in the form of a book. Why a book? Simple:

There’s only one way to become “street smart” – you must have real world experience doing, trying, testing, tracking, measuring and learning. And you just can’t become experienced overnight… it takes time, and time takes time.

Even if you went to Yale, Harvard or even the Wharton School of Business and have learned all about building businesses, marketing strategies, negotiating, management, and so on, if you jump into starting your own business without any experience, there’s a good chance you’ll get eaten alive.

This is the same approach many people take to internet marketing. I’ve seen tons of stories of people who have quit their jobs to live the IM dream of making good money from home when they know little about it. Don’t believe me, take a look at any online forum and you’ll see countless posts with a title that looks something like “I need to make $5,000 in the next 30 days!” And what’s worse, most people who post these ridiculous expectations have very little if no money to invest. Some even quip that they don’t have a lot of free time.

Others buy the expensive “how to” courses, download ebooks and eat up any info they can buy online that promises the moon and the stars overnight, then fail and wonder why. That’s why 95% of so called online marketer wannabe’s are destined to fail and ultimately they will. They don’t have a choice because they know no better.

That’s why you need a guide, a mentor or someone who’s been there and can tell you how the real world actually works, based upon their successes and failures, not how it’s supposed to or should - in theory. Since it’s unrealistic for everyone to go out and find a mentor with the necessary experience, simply because most people are busy and have things they’d rather do, you need to seek alternative sources of education.

You might opt to attend a seminar or conference, but with tuition, airfare, hotel, meals etc. it could cost anywhere from $2,000 - $10,000 or more – and that’s not exactly in everyone’s budget.

Sure you could also buy an expensive home study course complete with video, audio CDs, workbooks, study guides, checklists and everything else under the sun, but they’re hit and miss and priced at $500 - $2,500 that’s a risk you might not want to afford to take.

There are a million other options and routes you can take, but the ultimate combination of price and prized information comes in the form of a book. Why a book? Simple:

Others buy the expensive “how to” courses, download ebooks and eat up any info they can buy online that promises the moon and the stars overnight, then fail and wonder why. That’s why 95% of so called online marketer wannabe’s are destined to fail and ultimately they will. They don’t have a choice because they know no better.

That’s why you need a guide, a mentor or someone who’s been there and can tell you how the real world actually works, based upon their successes and failures, not how it’s supposed to or should - in theory. Since it’s unrealistic for everyone to go out and find a mentor with the necessary experience, simply because most people are busy and have things they’d rather do, you need to seek alternative sources of education.

You might opt to attend a seminar or conference, but with tuition, airfare, hotel, meals etc. it could cost anywhere from $2,000 - $10,000 or more – and that’s not exactly in everyone’s budget.

Sure you could also buy an expensive home study course complete with video, audio CDs, workbooks, study guides, checklists and everything else under the sun, but they’re hit and miss and priced at $500 - $2,500 that’s a risk you might not want to afford to take.

There are a million other options and routes you can take, but the ultimate combination of price and prized information comes in the form of a book. Why a book? Simple:

That’s why you need a guide, a mentor or someone who’s been there and can tell you how the real world actually works, based upon their successes and failures, not how it’s supposed to or should - in theory. Since it’s unrealistic for everyone to go out and find a mentor with the necessary experience, simply because most people are busy and have things they’d rather do, you need to seek alternative sources of education.

You might opt to attend a seminar or conference, but with tuition, airfare, hotel, meals etc. it could cost anywhere from $2,000 - $10,000 or more – and that’s not exactly in everyone’s budget.

Sure you could also buy an expensive home study course complete with video, audio CDs, workbooks, study guides, checklists and everything else under the sun, but they’re hit and miss and priced at $500 - $2,500 that’s a risk you might not want to afford to take.

There are a million other options and routes you can take, but the ultimate combination of price and prized information comes in the form of a book. Why a book? Simple:

There are a million other options and routes you can take, but the ultimate combination of price and prized information comes in the form of a book. Why a book? Simple: