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Atricle Dump - The Plumber's Guide to Effective Yellow Page Advertising
This week I have attended three seminars and listened to several other speakers on the subject of focus and diversify. There is a large amount of information about focusing on one thing to make your business grow. I fully agree with what they have to say, however, I also fully agree with those that say diversify to grow. The real challenge is "how do yo
What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the ot
Everybody speaks. Some people speak and get elected president of the United States. Other people speak and armies of business people take to the streets, generating huge sums of money. Still others speak and people’s lives change. What makes for difference between those who speak and are received by a rapt audience, and those who merely fill the air wit
Getting the phone to ring is your number one priority, not fixing plumbing. Because, without customers, all the other fancy things from the neat full-color printed t-shirts to the well-stocked trucks don’t mean a thing. Instead, concentrate on your marketing strategy. For a plumber, let’s assume it’s a nice sized ad in your local Yellow Pages. You say they’re too expensive and that’s why you don’t have one? Shame on you. Look at all that overhead I just mentioned that doesn’t bring in a single new client. Yet you don’t mind paying for liability insurance, right? So, why not do something for yourself that creates business?
Okay, so now I have your attention, what next? Get a picture of what you hope to accomplish overt the next few years and make up a business plan. Who do you want to reach and how will you get there? Set aside a reasonable advertising budget that has room to grow as you do. Now, pick up the local directory and survey the YP heading. How many of your competitors are in the book and what are their ad sizes? What will it take to meet or beat them? Now you have an idea of size, it’s time to get to the content of the ad.
What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the oth
Satellite radio is just the latest technology to utilize the power of the satellite. People have been using satellite TV for decades, and there are satellite phone, so it was only a matter of time before people realize the benefits of applying the technology to satellite radio services. You may find that this is the right technology for you if you want
Getting the phone to ring is your number one priority, not fixing plumbing. Because, without customers, all the other fancy things from the neat full-color printed t-shirts to the well-stocked trucks don’t mean a thing. Instead, concentrate on your marketing strategy. For a plumber, let’s assume it’s a nice sized ad in your local Yellow Pages. You say they’re too expensive and that’s why you don’t have one? Shame on you. Look at all that overhead I just mentioned that doesn’t bring in a single new client. Yet you don’t mind paying for liability insurance, right? So, why not do something for yourself that creates business?
Okay, so now I have your attention, what next? Get a picture of what you hope to accomplish overt the next few years and make up a business plan. Who do you want to reach and how will you get there? Set aside a reasonable advertising budget that has room to grow as you do. Now, pick up the local directory and survey the YP heading. How many of your competitors are in the book and what are their ad sizes? What will it take to meet or beat them? Now you have an idea of size, it’s time to get to the content of the ad.
What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the ot
Ticket design is often overlooked. Event planners and organizers plan how many tickets they will need for a given event and how to distribute those tickets, but stop short of putting much thought into the ticket design itself. From a branding perspective this is a lost opportunity. Branding is, after all, managing all of the different touch points th
Okay, so now I have your attention, what next? Get a picture of what you hope to accomplish overt the next few years and make up a business plan. Who do you want to reach and how will you get there? Set aside a reasonable advertising budget that has room to grow as you do. Now, pick up the local directory and survey the YP heading. How many of your competitors are in the book and what are their ad sizes? What will it take to meet or beat them? Now you have an idea of size, it’s time to get to the content of the ad.
What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the ot
Did you know that you should always create a process map for every procedure or system of procedures that you develop? And did you know that, like a table of contents, this will create stronger communication and better understanding in your organization?How do you do this?Identify Core ProcessesLast time, we followed the mon
What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the ot
Throughout the year, finance officers at two- and four-year colleges and universities throughout the United States maintain their "wish lists" which inevitably include building endowment and lowering operational costs. While the accounting ledger may be affected by changes in tuition, government and private fund support, quality of investments, and a h
What makes you better than all of them? Don’t say your price and experience. Everyone of them already says that somewhere. You have to come up with something that will get the readers attention and set you apart from the other guys. Hey, I didn’t say that this would be easy. It’s about time to seek out an expert, wouldn’t you agree?
I should know, I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.
So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Or read any on my online articles here and you’ll probably pick up some terrific tips. Then go to my website for more great stuff.
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