inding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and lear

To begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I be so certain? Because you are probably designing your own ad.

Is that a problem? It could be. You may be terrific at appliance repair or equipment rentals, but what do you really know about design or copywriting? That’s where I come in. first here are just a few ways to make a more effective Yellow Page ad:

1. Write a better headline: focus on a need or benefit, rather than your name.
2. Choose a photo showing a good outcome: happy people with your product.
3. Write interesting copy: that sells the features and benefits of the service
4. Make your business unique: pick an area that you excel in and include it.
5. Try an unusual shape: Use an oval or circle for a border, to stand out

There are too many other ideas to list in an article of this size. I would typically spend an hour or more, over several visits to create a custom ad that usually contained many of these suggestions. It most likely started with some fact-finding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and learn

color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I be so certain? Because you are probably designing your own ad.

Is that a problem? It could be. You may be terrific at appliance repair or equipment rentals, but what do you really know about design or copywriting? That’s where I come in. first here are just a few ways to make a more effective Yellow Page ad:

1. Write a better headline: focus on a need or benefit, rather than your name.
2. Choose a photo showing a good outcome: happy people with your product.
3. Write interesting copy: that sells the features and benefits of the service
4. Make your business unique: pick an area that you excel in and include it.
5. Try an unusual shape: Use an oval or circle for a border, to stand out

There are too many other ideas to list in an article of this size. I would typically spend an hour or more, over several visits to create a custom ad that usually contained many of these suggestions. It most likely started with some fact-finding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and lear

ign or copywriting? That’s where I come in. first here are just a few ways to make a more effective Yellow Page ad:

1. Write a better headline: focus on a need or benefit, rather than your name.
2. Choose a photo showing a good outcome: happy people with your product.
3. Write interesting copy: that sells the features and benefits of the service
4. Make your business unique: pick an area that you excel in and include it.
5. Try an unusual shape: Use an oval or circle for a border, to stand out

There are too many other ideas to list in an article of this size. I would typically spend an hour or more, over several visits to create a custom ad that usually contained many of these suggestions. It most likely started with some fact-finding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and lear

siness unique: pick an area that you excel in and include it.

Try an unusual shape: Use an oval or circle for a border, to stand out

There are too many other ideas to list in an article of this size. I would typically spend an hour or more, over several visits to create a custom ad that usually contained many of these suggestions. It most likely started with some fact-finding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and lear

inding about the business and led to a provocative headline. Like, for a plumber, “Ask Me How to Prevent Leaks, Before they Happen.” Or a mover might say, “There are 7 Ways to Prevent Moving Damage.” Creative phrases like that and more.

So, would you like to hire me to help you? I’m semi-retired and charge $250 an hour if I come to you. Or, you could come to me on my website and learn about a book that explains in more detail how to do-it-yourself for far less. You’ll be on the road to helping yourself and your business.