Phone Words and Outdoor Advertising: Make the Most of Your Advertising Spend
Outdoor advertising is enjoying a surge in popularity largely due to its relative cost effectiveness at reaching large numbers of people when compared to other mass media such as broadcast or print.On the positive side, an outdoor billboard space in Australia is generally “purchased” for a month while a major newspaper advertisement lasts one day. In broadcast, it’s as short as 15 or 30 seconds

About Safety Excavation and Trenching
Excavation and trenching are known as the most unsafe construction operations. Excavation is defined as any man-made cut, cavity, land clearing or trench in the earth’s surface formed by earth removal. A trench is defined as a narrow alternative excavation, which is deeper than it is wide, and is not wider than 15 feet (4.5 meters).Dangers involved in Excavation and TrenchingIt was one of those hot August nights. The type Neil Diamond used to write about in the sixties. Sweltering and breezeless, it came creeping into the house like a heat stroke. The air conditioner had been out of commission since this morning, and the afternoon sun was baking me, even while I sat in my boxer shorts in the kitchen. I had checked all the usual suspects; the thermostat, the fuses, the air filter and the coils. But I had an inactive system that just sat there in utter silence. The interior temperature was climbing at an alarming rate and I was wilting under the pressure.

The trip through the pages of the local phone directory had prove fruitless. The assortment of large ads with photos of service trucks proclaiming “Immediate Service,” A/C Specialists,” and Heating & Cooling Pros” left me cold, or was it hot? I was so exhausted, I could even think straight anymore. The perspiration was pouring off me like a continuous shower and even the curtains were drooping.

I could swear I saw steam coming off the countertop, but it was actually a gently mist or fog. And out of that vapor appeared a strange, book-shaped, character that stood on spindly feet and made me jump a foot

and the afternoon sun was baking me, even while I sat in my boxer shorts in the kitchen. I had checked all the usual suspects; the thermostat, the fuses, the air filter and the coils. But I had an inactive system that just sat there in utter silence. The interior temperature was climbing at an alarming rate and I was wilting under the pressure.

The trip through the pages of the local phone directory had prove fruitless. The assortment of large ads with photos of service trucks proclaiming “Immediate Service,” A/C Specialists,” and Heating & Cooling Pros” left me cold, or was it hot? I was so exhausted, I could even think straight anymore. The perspiration was pouring off me like a continuous shower and even the curtains were drooping.

I could swear I saw steam coming off the countertop, but it was actually a gently mist or fog. And out of that vapor appeared a strange, book-shaped, character that stood on spindly feet and made me jump a foot

silence. The interior temperature was climbing at an alarming rate and I was wilting under the pressure.

The trip through the pages of the local phone directory had prove fruitless. The assortment of large ads with photos of service trucks proclaiming “Immediate Service,” A/C Specialists,” and Heating & Cooling Pros” left me cold, or was it hot? I was so exhausted, I could even think straight anymore. The perspiration was pouring off me like a continuous shower and even the curtains were drooping.

I could swear I saw steam coming off the countertop, but it was actually a gently mist or fog. And out of that vapor appeared a strange, book-shaped, character that stood on spindly feet and made me jump a foot

ucks proclaiming “Immediate Service,” A/C Specialists,” and Heating & Cooling Pros” left me cold, or was it hot? I was so exhausted, I could even think straight anymore. The perspiration was pouring off me like a continuous shower and even the curtains were drooping.

I could swear I saw steam coming off the countertop, but it was actually a gently mist or fog. And out of that vapor appeared a strange, book-shaped, character that stood on spindly feet and made me jump a foot

e curtains were drooping.

I could swear I saw steam coming off the countertop, but it was actually a gently mist or fog. And out of that vapor appeared a strange, book-shaped, character that stood on spindly feet and made me jump a foot in the air. Before I could say a word, he, or was it a she, smiled and said, “I’m here to help. Take a peek inside,” and “it” opened itself up to reveal a large Yellow Page ad. The headline read, “We Have Servicemen in Your Neighbor Every Hour.” I couldn’t believe my blurry, bloodshot eyes. I made a leap past the apparition to clutch the phone and promptly dialed the number. Seconds later, I was told a man could be over within the hour. I smiled for the first time that day and the thing smiled back. It turned to leave and said, “Just remember that Wolley Segap came to your rescue,” and it zipped out the open window. The end… or is it?

This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawe