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Atricle Dump - How To Increase The Potency Of Your Testimonials
Everywhere we go we see or hear the word 'free' attached to every label of every product or service. Yet, time has taught us that everything comes at a price and our minds are subconsciously programmed to steer-clear of the sinister that is called 'free'.
You can also use video recordings
For years, sales managers and sales trainers have been saying that sales is a ‘numbers’ game. I can recall my first sales manager telling me over 35 years ago, “If you will see enough people, you will make enough sales.” First of all what’s enough sales? Second
But a lot of marketers are using testimonials the wrong way. If your testimonials do not look credible, you're worse off than the marketer that did not use any testimonial.
I've laid out below five(5) tips to make your testimonials more believable.
===> USE PICTURES.
Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
===> USE HAND WRITTEN LETTERS
Ask people to send in hand written testimonials. If they can go further a bit, they should scan it and email it to you.
Alternatively, when people send in typed testimonies, you can write it yourself, scan it and upload it. This gives your testimonies a kind of realism.
===> USE RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
You can also use video recordings.
A few months back I wrote an article about a list which I had started some 10 years ago when I began managing projects. This list is a hodge-podge of things which worked and things which didn't. I've added items as years have years passed, sometimes subtracted a
I've laid out below five(5) tips to make your testimonials more believable.
===> USE PICTURES.
Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
===> USE HAND WRITTEN LETTERS
Ask people to send in hand written testimonials. If they can go further a bit, they should scan it and email it to you.
Alternatively, when people send in typed testimonies, you can write it yourself, scan it and upload it. This gives your testimonies a kind of realism.
===> USE RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
You can also use video recordings
Let's begin with a bit of background regarding Affiliate Project X. Affiliate Project X was released in October 2006, so it is a very new product. At the time of its release I downloaded Affiliate Project X for myself and have si
===> USE HAND WRITTEN LETTERS
Ask people to send in hand written testimonials. If they can go further a bit, they should scan it and email it to you.
Alternatively, when people send in typed testimonies, you can write it yourself, scan it and upload it. This gives your testimonies a kind of realism.
===> USE RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
You can also use video recordings
Scripture teaches us that when we are asked to go one mile, go another one.Every self-help author I have ever known or read has in some way espoused this critical philosophy.Let me take an excerpt from one of the books by one of my mentors, the late
Alternatively, when people send in typed testimonies, you can write it yourself, scan it and upload it. This gives your testimonies a kind of realism.
===> USE RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
You can also use video recordings
Everything can be planned but it does not mean that everything will go according to the plan. If you have an overall idea of what you want to accomplish at a networking event, then you will likely accomplish it. If you just show up and mingle, you may not get too
You can also use video recordings. Just convert the recorded messages sent to you into an online video file and upload onto your website.
===> USE E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.
===> USE CONTACT INFORMATION
When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.
Use these tips and the effectiveness of your testimonials will surely increase.
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