Fact No 5: Importance of 7th Visit

Most buyers complete their purchase-related research within two or more weeks before they buy. During this period - he/she makes, on an average, 7 visits to the web-site.

• During this 2-weeks/7-visit duration - your web-site must be able to make a lasting impression on the customer. Some of the key success factors during this pre-sale days are
• Your web-site must be up and running. If the buyer finds your web-site down on crucial purchase-day - the implication needs no explanation.
• Prompt customer service. Nothing is more disastrous than delayed and incomplete response to pre-sale queries
• Apart from timely and precise communication, the tone and
  Business Development Tips For Speech Writing Business
  Speech writing is a creative task. Some people ignore this aspect and make it way too serious. Others will go way off the deep end the other way and not maintain a professional appearance. Both sides can be guilty of ignoring the importance or coupling a good product with the right marketing strategy and planning. Considering both the eventualities, this article throws light on a few tips for developing your speech writing business.• Get the message clear – Before drafting the speech, spend ample time with the client and make sure that you understand the core purpose of the speech. This objective must be outlined in your speech in a way that the target audience can easily understand.• Know your target audience – This might sound cumbersome but believe me it is not a very lengthy task. A
  Understanding behavior pattern of visitors is a crucial element in attracting potential customers and transact business. Contrary to popular belief - behavior pattern of web surfers is not entirely random. There is a method in the madness on how potential customers surf web-sites and generally behave in the Internet.

  Successful marketers constantly endeavor to learn consumer habits and shape their marketing strategy accordingly. Learning behavior of potential customers in the Web help you prepare accordingly and drive a successful deal.

  I have compiled here some interesting facts and statistics on web surfers behavior. Let us understand these and examine their implication on web marketing strategy, specifically how this knowledge can contribute to marketing success in the Internet.

  Fact No 1 - Web-Site is Essential for International Business

  First thing first - to be successful in Internet, you must have an Internet presence. The 9th Annual Middleburg/Ross Survey of Media Professionals found that over 70% of working journalists list the company website as the first stop when researching a breaking story or a feature. Same is the case with other professionals whose first port of call on any subject is the company web-site. Having no web-site mostly mean no customer and hence no business. There are other more compelling reasons like building trust, 24-hour storefront, business e-mail etc. The days of doing business over Internet using free or paid e-mail are truly over - if you are serious about your business and expect serious customers from Internet - professional web-site is essential.

  Fact No 2 - You have barely 5 seconds to impress and engage a visitor

  Research shows that web surfers tend to scan through pages before they read anything. What it means in reality is - a surfer may leave your website even if you have loads of useful information. You must be able to engage him/her before he/she decides to move out. In the dial-up days - it used to be called 'Battle for 20 seconds' when surfers decided to read-on or move out of a web-page within maximum 20 seconds. Today, with broadband connection and faster servers - a web-site has barely 5-seconds to impress a visitor.

  What is the implication of this fact ? In addition to fast loading, attractive design and lay-out - you must provide the surfer easy and convenient click options. As soon as the scan is over and the surfer feels comfortable about the web-site, he/she should be able to locate interesting links to click. Select right keywords, highlight and bold at least 7 per fold - and you are telling the customer what to do within those 7 highlighted or bold words... Your website has more of a chance of converting a visitor into a customer

  Fact No 3 - The Three-Click Rule

  The three-click rule states that any page in a web-site should be accessible in three clicks. Call your visitor lazy, idle or bore - he/she is unlikely to click more than three times to reach the destination page.

  The implication for this fact is simple - make your web-site really easy - easy to find, easy to remember, easy to understand and most important - easy to navigate.

  Do you use navigation bar in each page ? How many clicks are required to reach home page from any other page ? Do you use an internal search engine ? How easy is it to find 'Order Form' ? How many clicks required to reach 'Send Enquiry' or 'Contact Us' page ?

  Fact No 4: The 12-click deadline

  An average user clicks 12 times before leaving a website. If any page is accessible within 3-clicks, one may safely assume that the surfer will visit 3 or 4 pages of your website.

  Implication of this fact - you must present your visitor with something to act on (purchase/enquire/e-mail/fill order-form) in each page, so that chances of a sale is high within 12 clicks. Without your site being easy, attractive, memorable, and clear... you will just lose that visitor.

  Fact No 5: Importance of 7th Visit

  Most buyers complete their purchase-related research within two or more weeks before they buy. During this period - he/she makes, on an average, 7 visits to the web-site.

  • During this 2-weeks/7-visit duration - your web-site must be able to make a lasting impression on the customer. Some of the key success factors during this pre-sale days are
  • Your web-site must be up and running. If the buyer finds your web-site down on crucial purchase-day - the implication needs no explanation.
  • Prompt customer service. Nothing is more disastrous than delayed and incomplete response to pre-sale queries
  • Apart from timely and precise communication, the tone and
    Be Creative To Attract Swarm of New Customers
    No one ever starts a business not to make money. Every one hopes that their business will start off well, and will continue to do well. Most successful businessmen and women get there by tried and tested ways of working hard and long hours. None of businesses survived without acquiring new customers. None of the businesses became better than their competitors without converting a customer a willing and happy customer.I have known many very successful business owners in my time. Whenever I asked them what put them apart from the rest, they almost mentioned 3 essential skills: manage your time well, learn to find good staff and keep it, and retention of EVERY customer.The last thing seems simplistic and obvious but is least practiced by majority of businesses. Almost every successful busin
    ternet presence. The 9th Annual Middleburg/Ross Survey of Media Professionals found that over 70% of working journalists list the company website as the first stop when researching a breaking story or a feature. Same is the case with other professionals whose first port of call on any subject is the company web-site. Having no web-site mostly mean no customer and hence no business. There are other more compelling reasons like building trust, 24-hour storefront, business e-mail etc. The days of doing business over Internet using free or paid e-mail are truly over - if you are serious about your business and expect serious customers from Internet - professional web-site is essential.

    Fact No 2 - You have barely 5 seconds to impress and engage a visitor

    Research shows that web surfers tend to scan through pages before they read anything. What it means in reality is - a surfer may leave your website even if you have loads of useful information. You must be able to engage him/her before he/she decides to move out. In the dial-up days - it used to be called 'Battle for 20 seconds' when surfers decided to read-on or move out of a web-page within maximum 20 seconds. Today, with broadband connection and faster servers - a web-site has barely 5-seconds to impress a visitor.

    What is the implication of this fact ? In addition to fast loading, attractive design and lay-out - you must provide the surfer easy and convenient click options. As soon as the scan is over and the surfer feels comfortable about the web-site, he/she should be able to locate interesting links to click. Select right keywords, highlight and bold at least 7 per fold - and you are telling the customer what to do within those 7 highlighted or bold words... Your website has more of a chance of converting a visitor into a customer

    Fact No 3 - The Three-Click Rule

    The three-click rule states that any page in a web-site should be accessible in three clicks. Call your visitor lazy, idle or bore - he/she is unlikely to click more than three times to reach the destination page.

    The implication for this fact is simple - make your web-site really easy - easy to find, easy to remember, easy to understand and most important - easy to navigate.

    Do you use navigation bar in each page ? How many clicks are required to reach home page from any other page ? Do you use an internal search engine ? How easy is it to find 'Order Form' ? How many clicks required to reach 'Send Enquiry' or 'Contact Us' page ?

    Fact No 4: The 12-click deadline

    An average user clicks 12 times before leaving a website. If any page is accessible within 3-clicks, one may safely assume that the surfer will visit 3 or 4 pages of your website.

    Implication of this fact - you must present your visitor with something to act on (purchase/enquire/e-mail/fill order-form) in each page, so that chances of a sale is high within 12 clicks. Without your site being easy, attractive, memorable, and clear... you will just lose that visitor.

    Fact No 5: Importance of 7th Visit

    Most buyers complete their purchase-related research within two or more weeks before they buy. During this period - he/she makes, on an average, 7 visits to the web-site.

    • During this 2-weeks/7-visit duration - your web-site must be able to make a lasting impression on the customer. Some of the key success factors during this pre-sale days are
    • Your web-site must be up and running. If the buyer finds your web-site down on crucial purchase-day - the implication needs no explanation.
    • Prompt customer service. Nothing is more disastrous than delayed and incomplete response to pre-sale queries
    • Apart from timely and precise communication, the tone and
      Putting The Serve Back Into Customer Service
      Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap.Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas. The meetings were held at the Dallas Convention Center and the hotel we stayed at was the Hyatt Regency at Reunion.The first night I had dinner at the Centennial Caf? Restaurant on the second floor of the hotel. The food was good and the service, I mean the server, was outstanding.It was a slow night and Abdul was covering one half of the tables in the restaurant. Here are some of my observations:1. Abdul was always smiling.2. He was energetic.3. He walked fast and with purpose.4. As soon as I was seated a
      useful information. You must be able to engage him/her before he/she decides to move out. In the dial-up days - it used to be called 'Battle for 20 seconds' when surfers decided to read-on or move out of a web-page within maximum 20 seconds. Today, with broadband connection and faster servers - a web-site has barely 5-seconds to impress a visitor.

      What is the implication of this fact ? In addition to fast loading, attractive design and lay-out - you must provide the surfer easy and convenient click options. As soon as the scan is over and the surfer feels comfortable about the web-site, he/she should be able to locate interesting links to click. Select right keywords, highlight and bold at least 7 per fold - and you are telling the customer what to do within those 7 highlighted or bold words... Your website has more of a chance of converting a visitor into a customer

      Fact No 3 - The Three-Click Rule

      The three-click rule states that any page in a web-site should be accessible in three clicks. Call your visitor lazy, idle or bore - he/she is unlikely to click more than three times to reach the destination page.

      The implication for this fact is simple - make your web-site really easy - easy to find, easy to remember, easy to understand and most important - easy to navigate.

      Do you use navigation bar in each page ? How many clicks are required to reach home page from any other page ? Do you use an internal search engine ? How easy is it to find 'Order Form' ? How many clicks required to reach 'Send Enquiry' or 'Contact Us' page ?

      Fact No 4: The 12-click deadline

      An average user clicks 12 times before leaving a website. If any page is accessible within 3-clicks, one may safely assume that the surfer will visit 3 or 4 pages of your website.

      Implication of this fact - you must present your visitor with something to act on (purchase/enquire/e-mail/fill order-form) in each page, so that chances of a sale is high within 12 clicks. Without your site being easy, attractive, memorable, and clear... you will just lose that visitor.

      Fact No 5: Importance of 7th Visit

      Most buyers complete their purchase-related research within two or more weeks before they buy. During this period - he/she makes, on an average, 7 visits to the web-site.

      • During this 2-weeks/7-visit duration - your web-site must be able to make a lasting impression on the customer. Some of the key success factors during this pre-sale days are
      • Your web-site must be up and running. If the buyer finds your web-site down on crucial purchase-day - the implication needs no explanation.
      • Prompt customer service. Nothing is more disastrous than delayed and incomplete response to pre-sale queries
      • Apart from timely and precise communication, the tone and
        What Is Your Business Really About?
        When someone starts up a new business, it’s important to think about what it is their business really is. What service are they truly providing people? It may surprise owners that what they thought their business is isn’t really what their customers think it is.Say for example you own a gas station and are in the business of providing people gasoline for their cars. But is that really what gas stations are all about?If you ask me, you’re in the fill people’s gas-provide directions-act as a rest stop-provide entertainment business. That sounds a lot different than just filling up people’s cars doesn’t it?Think about it. When people go to a gas station they aren’t just looking to fill their gas. They are often looking for directions. So why not provide a GPS kiosk so travelers can e
        rule states that any page in a web-site should be accessible in three clicks. Call your visitor lazy, idle or bore - he/she is unlikely to click more than three times to reach the destination page.

        The implication for this fact is simple - make your web-site really easy - easy to find, easy to remember, easy to understand and most important - easy to navigate.

        Do you use navigation bar in each page ? How many clicks are required to reach home page from any other page ? Do you use an internal search engine ? How easy is it to find 'Order Form' ? How many clicks required to reach 'Send Enquiry' or 'Contact Us' page ?

        Fact No 4: The 12-click deadline

        An average user clicks 12 times before leaving a website. If any page is accessible within 3-clicks, one may safely assume that the surfer will visit 3 or 4 pages of your website.

        Implication of this fact - you must present your visitor with something to act on (purchase/enquire/e-mail/fill order-form) in each page, so that chances of a sale is high within 12 clicks. Without your site being easy, attractive, memorable, and clear... you will just lose that visitor.

        Fact No 5: Importance of 7th Visit

        Most buyers complete their purchase-related research within two or more weeks before they buy. During this period - he/she makes, on an average, 7 visits to the web-site.

        • During this 2-weeks/7-visit duration - your web-site must be able to make a lasting impression on the customer. Some of the key success factors during this pre-sale days are
        • Your web-site must be up and running. If the buyer finds your web-site down on crucial purchase-day - the implication needs no explanation.
        • Prompt customer service. Nothing is more disastrous than delayed and incomplete response to pre-sale queries
        • Apart from timely and precise communication, the tone and
          Franchise Information - Understanding Franchise Agreements
          What is the Franchise Agreement?The franchise agreement outlines the way your business will work within your franchise system. It gives both you, the franchisee, and your franchisor a clear understanding of the terms of your business relationship.The franchise agreement also serves to ensure uniformity, which is beneficial not only to the franchisor but to the franchisee as well. If, for example, a customer has an unsatisfactory experience at another unit within your franchise, he will be unlikely to want to do business with your unit. Therefore, the franchisee is under obligation to maintain uniformity, and the franchise agreement will establish parameters for that uniformity.These parameters include what products you'll use or sell at your franchise and the quality of
          n (purchase/enquire/e-mail/fill order-form) in each page, so that chances of a sale is high within 12 clicks. Without your site being easy, attractive, memorable, and clear... you will just lose that visitor.

          Fact No 5: Importance of 7th Visit

          Most buyers complete their purchase-related research within two or more weeks before they buy. During this period - he/she makes, on an average, 7 visits to the web-site.

          • During this 2-weeks/7-visit duration - your web-site must be able to make a lasting impression on the customer. Some of the key success factors during this pre-sale days are
          • Your web-site must be up and running. If the buyer finds your web-site down on crucial purchase-day - the implication needs no explanation.
          • Prompt customer service. Nothing is more disastrous than delayed and incomplete response to pre-sale queries
          • Apart from timely and precise communication, the tone and style of communication should be able to inspire confidence. For example, while paying to any PayPal merchant - PayPal displays the number of people who have paid this merchant before you. Such reference of successful sale significantly impresses a semi-decided mind to go for a deal.
          Fact No 6 : Importance of Wednesday and Saturday

          All days in a week are same - right ? Obviously wrong, as most of us will not equate a weekly-off day (e.g. Sunday) with any other working day.

          So is the case with web surfers. Research has shown that Saturday and Wednesday are the most popular days of the week to surf the Net. So, these are the two days when you want your email to land in your customers' inbox or its the two days when you want to test market a new sales item. All in all, its the two days you should do whatever it takes to double your daily e-commerce income.

          This is not to suggest that you slack off other days of the week but only to highlight the importance of these two days when customers are out there - perhaps in larger number. Its more like prime time TV - when more viewers can be found before the Idiot box.

          Conclusion

          Attracting more customers to your web-site is important, but perhaps more important is the conversion ratio - how many visitors turn to customers. Understanding behavior pattern of web surfers can greatly help in steering visitors to sales path. New market research constantly throws interesting new facts on surfing behavior. One should be aware of such surveys and suitably amend Net marketing strategy, resulting in increasing conversion ratio.