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Atricle Dump - Ready, Set, Advertise
Systematically Flood Your Leads With An Education
One of the tactics I love to employ in the landing of new clients is something I call an "Info Storm."Here's the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away promising to send a proposal or follow-up in some manner. But, what also happens it that 3 other people slip in later that day and make a fine proposal for that same piece of business. So, what do you do to keep your name on top of the stack as the decision process unfolds?Most people just do what they said they would do or worse. Others pick-up the phone and "check-in." Here's what I suggest you do.Don't beg for the business, make yourself the obvious choice.* By the end of the week, find a way to refer a prospect or necessary contact to your lead* Send them an article that discusses some point of interest you know they have* Drop them a copy of a press release you just sent
orporate giants such as Proctor and Gamble and Pepsi always feel they could augment their advertising budgets. But given your income, expenses and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their groOne of the tactics I love to employ in the landing of new clients is something I call an "Info Storm."Here's the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away promising to send a proposal or follow-up in some manner. But, what also happens it that 3 other people slip in later that day and make a fine proposal for that same piece of business. So, what do you do to keep your name on top of the stack as the decision process unfolds?Most people just do what they said they would do or worse. Others pick-up the phone and "check-in." Here's what I suggest you do.Don't beg for the business, make yourself the obvious choice.* By the end of the week, find a way to refer a prospect or necessary contact to your lead* Send them an article that discusses some point of interest you know they have* Drop them a copy of a press release you just sent
Restaurant Equipment Tips: Energy Conservation Equals Higher Profits
We at Jean's Restaurant Supply want you to succeed with your business venture and rising energy costs are on the forefront of everyone's minds. Inefficient, or inefficient use of, food preparation equipment is the second-largest energy drain on your restaurant's profits. So here at Jean's Restaurant Supply, we have compiled some energy-saving tips for your commercial broilers and fryers. In doing so, we hope that with the implementation of some of these energy-saving tips, your energy bill leaves you with some profits still on your plate.Energy-Saving Tips for Commercial Broilers Don't Get Overheated. Follow your commercial broiler manufacturer's preheating instructions, including; minimizing preheat times, which can waste energy, and avoiding preheating at unnecessarily high temperatures, which could alter the taste and quality of your food. Don't raise the temperature on your broiler during peak hours to increase production, because
Most of us are impatient; we want our advertising to spark an immediate sales increase. That's equivalent to giving a builder one week to construct a three-bedroom home without a blueprint. Think of the planning process as drawing a blueprint for your advertising campaign structure. First you design the framework, next you fill in the details, and finally you begin to build. We at Jean's Restaurant Supply want you to succeed with your business venture and rising energy costs are on the forefront of everyone's minds. Inefficient, or inefficient use of, food preparation equipment is the second-largest energy drain on your restaurant's profits. So here at Jean's Restaurant Supply, we have compiled some energy-saving tips for your commercial broilers and fryers. In doing so, we hope that with the implementation of some of these energy-saving tips, your energy bill leaves you with some profits still on your plate.Energy-Saving Tips for Commercial Broilers Don't Get Overheated. Follow your commercial broiler manufacturer's preheating instructions, including; minimizing preheat times, which can waste energy, and avoiding preheating at unnecessarily high temperatures, which could alter the taste and quality of your food. Don't raise the temperature on your broiler during peak hours to increase production, because
I. Design the Framework
What is the purpose of your advertising program?
Start by defining your company's long-range goals then map out how marketing can help you attain them. Next, zero in on possible advertising routes that are complementary to your marketing efforts, and be specific. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Do you want to boost sales to existing customers by 10 percent during each of the next three years? Do you want to appeal to younger or older buyers? Do you want to sell off old products to free resources for new ones?
How much can you afford to invest?
Keep in mind that whatever amount you allocate is never enough. Even corporate giants such as Proctor and Gamble and Pepsi always feel they could augment their advertising budgets. But given your income, expenses and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gros
What Ad Agency Media Buyers Won't Tell You
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print advertising and direct mail, the content of the Internet is largely based on the written word. As with printed media, much of Internet related media relies on graphic images to support marketing messages. However, unlike print and direct mail, the Web enables moving graphics and sound to be conveyed to the prospect or customer. In that respect, it is more like radio or television and like the telephone, the Web can enable one-to-
n the framework, next you fill in the details, and finally you begin to build. Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today. Advertising and MarComm budgets can no longer focus solely on traditional communications mediums; rather budgets must be spread across a broader spectrum inclusive of digital mediums.Digital content is diverse. Like print advertising and direct mail, the content of the Internet is largely based on the written word. As with printed media, much of Internet related media relies on graphic images to support marketing messages. However, unlike print and direct mail, the Web enables moving graphics and sound to be conveyed to the prospect or customer. In that respect, it is more like radio or television and like the telephone, the Web can enable one-to-
I. Design the Framework
What is the purpose of your advertising program?
Start by defining your company's long-range goals then map out how marketing can help you attain them. Next, zero in on possible advertising routes that are complementary to your marketing efforts, and be specific. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Do you want to boost sales to existing customers by 10 percent during each of the next three years? Do you want to appeal to younger or older buyers? Do you want to sell off old products to free resources for new ones?
How much can you afford to invest?
Keep in mind that whatever amount you allocate is never enough. Even corporate giants such as Proctor and Gamble and Pepsi always feel they could augment their advertising budgets. But given your income, expenses and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gro
Envelope Printing
Practical mailing solutions for home and business are a must for just about all of us. Very few of us enjoy to hand write envelopes when it comes to bill paying time. Even fewer when we are business owners. Worrying if addresses are written legibly and correctly can waste precious time better spent on other things. However with a simple computer and a printer with ink, the process can become much more simplified and accurate. A practical and economical application for envelope printing can be easily utilized by any business owner, big or small.Any kind of business demands many mailings for paychecks, bills, catalogs, etc. The most realistic manner of accomplishing this drawn out process can be as simple as printing envelopes and addresses from a computer. Using compatible software (i.e., Microsoft Outlook and Microsoft Word) an entire database of names and addresses can be printed onto envelopes and even mailings. The most commonly known software application to accomplish this is Micros
Next, zero in on possible advertising routes that are complementary to your marketing efforts, and be specific. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Do you want to boost sales to existing customers by 10 percent during each of the next three years? Do you want to appeal to younger or older buyers? Do you want to sell off old products to free resources for new ones?Practical mailing solutions for home and business are a must for just about all of us. Very few of us enjoy to hand write envelopes when it comes to bill paying time. Even fewer when we are business owners. Worrying if addresses are written legibly and correctly can waste precious time better spent on other things. However with a simple computer and a printer with ink, the process can become much more simplified and accurate. A practical and economical application for envelope printing can be easily utilized by any business owner, big or small.Any kind of business demands many mailings for paychecks, bills, catalogs, etc. The most realistic manner of accomplishing this drawn out process can be as simple as printing envelopes and addresses from a computer. Using compatible software (i.e., Microsoft Outlook and Microsoft Word) an entire database of names and addresses can be printed onto envelopes and even mailings. The most commonly known software application to accomplish this is Micros
How much can you afford to invest?
Keep in mind that whatever amount you allocate is never enough. Even corporate giants such as Proctor and Gamble and Pepsi always feel they could augment their advertising budgets. But given your income, expenses and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gro
Metal Pens- To Grip Or Not To Grip
Promotional gifts can make your business one that rises from average to stellar in almost no time at all. The generosity of a business is a key factor in driving further business toward you and your company, and gifts that have your company name and logo on them will drive even more people to you as your name becomes imprinted in their minds. Promotional pens are some of the best ways to get the idea out that your company is one that means business.Promotional pens are easy to distribute, relatively cheap, and spread far and wide in the regular course of things, spreading your name far and wide with them. You will be amazed at the number of calls you get that start out with something like “Well, I found this pen.” Let your company’s name spread like ink with quality metal pens that display your company’s quality philosophies as well as your practicality in sending something useful out into the world for people to find and use.When it comes to choosing your metal pens, there ar
ing customers by 10 percent during each of the next three years? Do you want to appeal to younger or older buyers? Do you want to sell off old products to free resources for new ones?Promotional gifts can make your business one that rises from average to stellar in almost no time at all. The generosity of a business is a key factor in driving further business toward you and your company, and gifts that have your company name and logo on them will drive even more people to you as your name becomes imprinted in their minds. Promotional pens are some of the best ways to get the idea out that your company is one that means business.Promotional pens are easy to distribute, relatively cheap, and spread far and wide in the regular course of things, spreading your name far and wide with them. You will be amazed at the number of calls you get that start out with something like “Well, I found this pen.” Let your company’s name spread like ink with quality metal pens that display your company’s quality philosophies as well as your practicality in sending something useful out into the world for people to find and use.When it comes to choosing your metal pens, there ar
How much can you afford to invest?
Keep in mind that whatever amount you allocate is never enough. Even corporate giants such as Proctor and Gamble and Pepsi always feel they could augment their advertising budgets. But given your income, expenses and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gro
Knowing Your Business Niche
Finding your wholesale niche should rank as one of your top priorities.If your business is retail oriented, or e-commerce based, the following is just as important.Developing a business focused on a targeted niche can be the difference between long term success and a flash in the pan experience.While you can make money in the short term by simply buying and selling merchandise, you will retain more customers in the long term by focusing on one specific niche.The reason why focusing on a niche will help your business is because your customers will know what you offer.The next time they are in need of a product, if they instantly know that you specialize in that product, they will come to you.But if your inventory, and your type of inventory, is always in flux your customers will not have a clear picture of what your business offers.Even supermarkets that offer thousands of products will ensure that they all fit in their niche.Your niche can
orporate giants such as Proctor and Gamble and Pepsi always feel they could augment their advertising budgets. But given your income, expenses and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gross income on advertising, others just 1 percent. Sorry, there is no fixed rule.Finding your wholesale niche should rank as one of your top priorities.If your business is retail oriented, or e-commerce based, the following is just as important.Developing a business focused on a targeted niche can be the difference between long term success and a flash in the pan experience.While you can make money in the short term by simply buying and selling merchandise, you will retain more customers in the long term by focusing on one specific niche.The reason why focusing on a niche will help your business is because your customers will know what you offer.The next time they are in need of a product, if they instantly know that you specialize in that product, they will come to you.But if your inventory, and your type of inventory, is always in flux your customers will not have a clear picture of what your business offers.Even supermarkets that offer thousands of products will ensure that they all fit in their niche.Your niche can
II. Fill in the Details
What are the features and benefits of your product or service?
In first determining the features, think of automobile brochures that list engine, body and performance specifications or food products that detail ingredients. Another example would be accountants whose services include tax return preparation and cash flow consultation. Now the hard part: What are the benefits of those features to your customers? How does your product or service actually help them? For example, a powerful engine helps you accelerate quickly to get onto busy freeways. Certain food ingredients are cholesterol free or low in fat to aid in staying healthy.
Who is your audience?
Create a profile of your best customer. Be as specific as possible. This answer will be the primary guidepost in creating your ads and choosing appropriate media.
Examples: A restaurant may target adults who dine out frequently in the nearby city or suburban area. A computer software manufacturer may aim at information managers in companies with 10-100 employees. A bottled water company ma
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