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Atricle Dump - The AAUW Online Museum: How to Reach a Broader Audience
People buy from you, offer help, and grant rewards based on trust. Here are ways to increase your success by creating trust. While we do most of these things, missing even one of them can ruin it all.Be Dependable* Deliver what you promise and promise only what you can deliver. Report delays immediately.* Be on time. Leave early for appointments. Set realistic deadlines allowing for the unexpected.* Show courtesy by returning phone calls.* Be predictable. Use self control: anger repels and scares others.Listen* Show interest and respect by paying attention to what the other person is saying.* Ask questions
Once the museum was launched, members, staff, and others responded immediately and enthusiastically.
Getting Attention: What was the development process and approximate cost?
Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted
As a loan officer, an essential component of your success is loyalty from Realtors. When you begin mortgage broker marketing, your focus should not be on your rates, service or loan programs. None of these things inspire loyalty the way comfort does.How so? Ask Realtors why they stay with a particular loan officer. The answer is not a result of a specific mortgage broker marketing; almost always the answer is that they are comfortable with the loan officer.Remember, Realtors are being constantly bombarded by requests from loan officers to work with them. These loan officers make all kinds of promises, great communication, friendly s
In this Getting Attention exclusive interview, AAUW Director of Communications Ashley Carr outlines why the online museum was crafted and the marketing and communications benefits it brings to AAUW.
Getting Attention: Why did you launch an online museum and why now? What marketing challenge were you trying to solve?
Carr: We faced two marketing challenges: To inspire and retain our members and supporters and to attract others (particularly those in their 20s and 30s) who have an interest in AAUW's issues but know little about the organization. Getting Attention: How did you land on an online museum?
Carr: I came to AAUW with a desire to help share history in a way that would be accessible to more people. We wanted to reach additional audiences, in a way we hadn't before. What could be more relevant than bringing the AAUW to life online, where our prospective members and supporters are all the time?
Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?
Carr: AAUW leaders supported the concept of memorializing our history and were intrigued by the novelty of an online museum. Though the museum was labor intensive to develop, it was inexpensive to produce, which contributed to a "win-win" scenario.
Once the museum was launched, members, staff, and others responded immediately and enthusiastically.
Getting Attention: What was the development process and approximate cost?
Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted b
Well, the good news is, you now have the opportunity to plan a really great marketing campaign. The bad news is, your boss actually expects to see results!Let’s take a look at your budget. You have $20,000 to spend? That’s a big budget! Really cool! Now… let’s see what kind of campaign we can come up with. To start, we need a really great Creative Concept. What self respecting marketing campaign goes without a creative concept? Then of course, we just have to have that huge full page advertisement in the most prominent daily. Maybe a short burst on the radio or television would be good.With $20,000? You could not even get out of the door with that campa
Getting Attention: Why did you launch an online museum and why now? What marketing challenge were you trying to solve?
Carr: We faced two marketing challenges: To inspire and retain our members and supporters and to attract others (particularly those in their 20s and 30s) who have an interest in AAUW's issues but know little about the organization. Getting Attention: How did you land on an online museum?
Carr: I came to AAUW with a desire to help share history in a way that would be accessible to more people. We wanted to reach additional audiences, in a way we hadn't before. What could be more relevant than bringing the AAUW to life online, where our prospective members and supporters are all the time?
Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?
Carr: AAUW leaders supported the concept of memorializing our history and were intrigued by the novelty of an online museum. Though the museum was labor intensive to develop, it was inexpensive to produce, which contributed to a "win-win" scenario.
Once the museum was launched, members, staff, and others responded immediately and enthusiastically.
Getting Attention: What was the development process and approximate cost?
Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted
I like frogs. At night I sit on my deck and listen to them harmonize with the crickets. Their serenade makes me feel less suburban and more like I’m living on Golden Pond. Then the hum of distant traffic washes over my little Wind In The Willows and I begin to worry.Frog populations in the U.S. have showed increasing signs of stress in recent years. Some species have disappeared and others are no longer found where they used to be. An increase in deformities may also be a sign that something is wrong. Scientists are concerned because the health of frogs is closely linked to the health of the environment.Lest you think this is a pitch for Frogwatch USA™,
Carr: I came to AAUW with a desire to help share history in a way that would be accessible to more people. We wanted to reach additional audiences, in a way we hadn't before. What could be more relevant than bringing the AAUW to life online, where our prospective members and supporters are all the time?
Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?
Carr: AAUW leaders supported the concept of memorializing our history and were intrigued by the novelty of an online museum. Though the museum was labor intensive to develop, it was inexpensive to produce, which contributed to a "win-win" scenario.
Once the museum was launched, members, staff, and others responded immediately and enthusiastically.
Getting Attention: What was the development process and approximate cost?
Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted
In these days of restricted head count and tight budgets, the question of whether to outsource or hire in-house staff is more critical than ever. The technical publications function, however vital, is undergoing more scrutiny and also facing greater challenges than ever before. Companies that already employ an in-house technical publications department are looking at doing more with fewer resources. Start-ups, with no internal technical publications staff, are struggling with how to develop technical documents in the most cost-effective way.This article examines the pros and cons of entrusting all or part of the technical publications function to out
Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?
Carr: AAUW leaders supported the concept of memorializing our history and were intrigued by the novelty of an online museum. Though the museum was labor intensive to develop, it was inexpensive to produce, which contributed to a "win-win" scenario.
Once the museum was launched, members, staff, and others responded immediately and enthusiastically.
Getting Attention: What was the development process and approximate cost?
Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted
Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different – an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived as informational and are often more accepted than sales pitches.Events generate a sense of urgency as they are scheduled on a certain date with a registration deadline.By sending an event e-mail, you can reach people’s inbox, a place they look at nearly every day. With a web site, peo
Once the museum was launched, members, staff, and others responded immediately and enthusiastically.
Getting Attention: What was the development process and approximate cost?
Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted by an editor, archivist /historian and web engineer – conducted extensive research and designed and executed the concept.
Here are some thoughts about the museum development process from project manager Jean-Marie Navetta, senior associate for communications and media relations at AAUW.
"The most difficult part, in many ways, was how to tell the story. Because of the dynamic, non-linear nature of the web, deciding what to include – and how to do it – was key. Ultimately, we focused on a few areas or wings (general history, advocacy, scholarship, research) and added two galleries (people and the AAUW buildings) from which we could tell the story.
"We get constant positive feedback that validates our hard work. I was at the National Education Association convention a few weeks ago and an NEA member said, 'I know that this might sound silly, but whenever I'm having a bad day or feeling down about life, I visit the AAUW Online Museum. It makes me feel so good about what we do.' That's so rewarding to hear."
Getting Attention: Sounds like the museum is a hit. How do you promote it?
Carr: We promote the online museum through search engines, print and electronic member communications, announcements to the press and related organizations. We are also aggressively seeking listings and links for the online museum in other online museums and women's history, education and American history sites.
We also encourage members and others to help by providing them with easy-to-use, eye-catching e-postcards with a link to the museum that they can send to others. We've also found that AAUW members have been promoting the museum in their branch newsletters, and member-lead
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