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Atricle Dump - Law Firm Internet Marketing An Executive Summary Using the Q&A Format - Part III
Everyone wants to have a business card and everyone wants to have a title. I know when I take someone's card, I look for the title. I look at the title because I want to deal with the person that makes the decisions or the person that can get me to the decision maker. If I see the title Account Manager, I know I am simply dealing with a salesperson. If I see the title VP Marketing, I know this person is closer to the top and can probably make some decisions when it comes to spending money on contracts. Look at your own card, what title do you have? Is it a title that will entice others to call you when something comes up? Is it a sales title? It is not bad having these titles because it lets people know what your job function is and how they can r
Whoooo. You just said, …selected you domain name correctly…. Is YourLawFirm’sNameLaw.com a good domain name for law firm Internet marketing?
Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page
Before I start on this one, it may be well to remember the saying, "where is the best place to meet the high and mighty high?" hey, at most New Years Eve Parties.If you want to read a article written by a Internet Guru or English Professor you can stop reading now. If you’re looking for honest Internet Information in plain everyday writing this is for you. Read on, this could save you a bundle and give you enough information to start part time Marketing on the internet.I found out the hard way that Internet business opportunities are almost never all they're cracked up to be. The only persons who benefit from the opportunities are the people who start the programs and a few friends at the top.Seen all those a
No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law firm Internet marketing with not nearly as much value delivered compared to what you can get from other vendors at a lower price. Remember that some of those high end vendors have high end overhead, stockholders, and come complete with sales reps that come to visit you in person even. That is all heavy overhead to bring to the law firm Internet marketing process. I have also found they want to sell you marketing packages (or tell you that you also need a blog with your website) that are pricey which usually include marketing on their heavily trafficked sites where they will list you with a group of your close competitors for the visitor to select from. I don’t know about you, however, I want my prospective clients to come directly to me from the search engine. I want them to fall in love with me and not look at my competitors and hope they pick me out of the group on these sites. So I will spend my money getting the folks directly to my CTPM site thank you. Also remember the competition on the Internet is all about keywords and has little to nothing to do with if you are doctors, lawyers, plumbers, or roofers. Keywords are keywords, content is content and all of the other issues I wrote about are the same in Internet marketing in general as well as law firm Internet marketing in particular. I am more interested in if they know what I know as an educated consumer and how their own site ranks in Google Page Rank, how the sites they built look via Google Page Rank as well as how they look with Alexa before I spend my money. Having said all of the above if you think you need a vendor who has done a lot of lawyer sites I have found a vendor that is probably at the higher end of the price range that has done a lot of lawyer sites and has done them pretty well to very well in my opinion. This company is not of the types I spoke about at the very beginning which are parts of major corporations with stockholders and sales reps etc. It is ConsultWebs.com Inc. at www.consultwebs.com. If you use them do be sure once you negotiate your purchase from them that you ask them for a discount since I noticed they do give referral fees.
You keep talking about the number of pages on the site with respect to law firm Internet marketing. Why is that important?
One of the reasons I tell you that you need at least 20 keywords to write content to is because it is believed search engines consider 20 to 80 pages or so to be a medium size site. One of the more major factors search engines use to determine page ranking is the total number of pages on the site. Most attorneys have small sites (less then 20 pages). You will be out in front of the pack with law firm Internet marketing if you have a medium size site. Lastly, you want to have as part of your ongoing marketing plan of your site to add on average one new page per month to your site. Why? Because over time you would be adding 12 pages per year which will push you up the rankings each month and one day you will have a large size site which will make you virtually unassailable you your competitors. Finally, if you have selected your domain names correctly you will have a salable asset worth a large amount of money since it will be a mighty law firm Internet marketing machine for you by then.
Whoooo. You just said, …selected you domain name correctly…. Is YourLawFirm’sNameLaw.com a good domain name for law firm Internet marketing?
Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page r
Have you noticed that time is passing faster? Me too, and I’m not all that old.But maybe time seems to fly by because we’re exposed to shorter messages…and that’s a good thing. Many experts calculate an adult’s attention span from eight seconds to about six minutes, so it’s important to cram lots of information into a short time.Maybe you’ve already noticed that e-mail seems to get better response if it’s brief and succinct. But what about press releases? Well, many companies now choose to release a single page story instead of a multi-page one.If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:1. SINGLE THEME – Sti
You keep talking about the number of pages on the site with respect to law firm Internet marketing. Why is that important?
One of the reasons I tell you that you need at least 20 keywords to write content to is because it is believed search engines consider 20 to 80 pages or so to be a medium size site. One of the more major factors search engines use to determine page ranking is the total number of pages on the site. Most attorneys have small sites (less then 20 pages). You will be out in front of the pack with law firm Internet marketing if you have a medium size site. Lastly, you want to have as part of your ongoing marketing plan of your site to add on average one new page per month to your site. Why? Because over time you would be adding 12 pages per year which will push you up the rankings each month and one day you will have a large size site which will make you virtually unassailable you your competitors. Finally, if you have selected your domain names correctly you will have a salable asset worth a large amount of money since it will be a mighty law firm Internet marketing machine for you by then.
Whoooo. You just said, …selected you domain name correctly…. Is YourLawFirm’sNameLaw.com a good domain name for law firm Internet marketing?
Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page
Myths—these unconscious or semi-conscious beliefs have a strong influence on how we orient our behavior and actions.The ones that seem to influence us the most are directed towards our personal lives. But, there are business myths that have a profound impact on our decisions. The problem arises when some of these myths are believed to be true when in actuality they maybe false or only partly true. The goal of this article is to explore some of these business myths and their accuracy.Let’s start with a business myth that is the outgrowth of the information society. That is--- INFORMATION IS POWER. If this is true, then the more information you acquire the more powerful you will be. While it maybe popular to subscribe to this myth, the
You keep talking about the number of pages on the site with respect to law firm Internet marketing. Why is that important?
One of the reasons I tell you that you need at least 20 keywords to write content to is because it is believed search engines consider 20 to 80 pages or so to be a medium size site. One of the more major factors search engines use to determine page ranking is the total number of pages on the site. Most attorneys have small sites (less then 20 pages). You will be out in front of the pack with law firm Internet marketing if you have a medium size site. Lastly, you want to have as part of your ongoing marketing plan of your site to add on average one new page per month to your site. Why? Because over time you would be adding 12 pages per year which will push you up the rankings each month and one day you will have a large size site which will make you virtually unassailable you your competitors. Finally, if you have selected your domain names correctly you will have a salable asset worth a large amount of money since it will be a mighty law firm Internet marketing machine for you by then.
Whoooo. You just said, …selected you domain name correctly…. Is YourLawFirm’sNameLaw.com a good domain name for law firm Internet marketing?
Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page
Webmasters go after Adsense with an aim of making more money. As keywords of high demand attract more clicks meaning more money, webmasters show interest in placing high paying keywords in their web pages. But even after this, money does not pour that easily in to web masters’ pockets.What is that factor which eludes profit to the webmasters?You may be having web pages rich with high paying keywords. But if people do not come to see that, how will you earn money?Grabbing people’s attention to your web site and tempt them to your pages is an important factor that makes profit with Adsense a reality. This can be achieved by optimizing your site navigation.Once a visitor lands on a page, soon he moves to a more interesting
You keep talking about the number of pages on the site with respect to law firm Internet marketing. Why is that important?
One of the reasons I tell you that you need at least 20 keywords to write content to is because it is believed search engines consider 20 to 80 pages or so to be a medium size site. One of the more major factors search engines use to determine page ranking is the total number of pages on the site. Most attorneys have small sites (less then 20 pages). You will be out in front of the pack with law firm Internet marketing if you have a medium size site. Lastly, you want to have as part of your ongoing marketing plan of your site to add on average one new page per month to your site. Why? Because over time you would be adding 12 pages per year which will push you up the rankings each month and one day you will have a large size site which will make you virtually unassailable you your competitors. Finally, if you have selected your domain names correctly you will have a salable asset worth a large amount of money since it will be a mighty law firm Internet marketing machine for you by then.
Whoooo. You just said, …selected you domain name correctly…. Is YourLawFirm’sNameLaw.com a good domain name for law firm Internet marketing?
Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page
Out of every tool I use to make my online business easier, the one that I've found to be the most useful happens to be free. To be honest with you, I believe it's one of the best free email marketing tools of all time. I still can't believe they're not charging for it.In case you're wondering, it's called XMailWrite. In fact, this very article you're reading right now was written using XMailWrite. So not only does it work great for composing email messages, it works just as well for article marketing.The interface is extremely easy to use and understand. In the center is the area where you type in your message. To the left is the suggestions the software makes to avoid triggering spam filters. To the right is your articles readabilit
Whoooo. You just said, …selected you domain name correctly…. Is YourLawFirm’sNameLaw.com a good domain name for law firm Internet marketing?
Sorry to say no. Most lawyers have poor domain names on several counts for law firm Internet marketing purposes. Your domain name does affect your page ranking. First the name does not include one of your main keywords, which is the ideal or at least the domain name describes what you do. Second, using the name of the firm is often not a salable brand. Third it does not fit the psycho-graphics of most prospective clients. Fourth often it is not easily memorable and often difficult to spell if you can remember the name. In fact, some attorneys don’t even own the domain name they do have since the vendor registered it they may own it. Lastly, some firms will need more than one website since you may need to have a website for each of your top two or three practice areas.
Is there anything else of an intellectual property nature I need to be aware of in this law firm Internet marketing process?
Yes. First be sure that you indeed own the copyright to the entire website including the code, graphics, text and photographs that created the website. It is all yours. If not then I would not go with that vendor. Also be sure the vendor warrants that it owns or has all permissions to use any copyrighted material that they use in building the website. Also if the vendor is hosting your website be sure they have in place in the agreement what they are to do should the hosting equipment go down (like transfer your site to another server) and what are the remedies for interruption of service for more than short periods of time (short meaning hours at the most). Frequent loss of service should enable you to leave that service with no penalties. Some of the attorneys I have coached have said they had to buy their own website again when they wanted to move. A no fun situation so don’t let that happen to you.
OK, we have completed part three of law firm Internet marketing and we are on to part four that will complete the series. In part four we will cover what your marketing budget might look like for your law firm Internet marketing, what you need to know about blogs and blawgs, pay per click, where to learn more should you want to dig deeper than this executive briefing and more so read on to part four.
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