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Atricle Dump - The 4 Mistakes Businesses Are Making Regarding the Internet
Even if you are not looking for a new job it is a good idea to keep your resume updated because you never know when the right opportunity will come up. By getting some help writing your resume, you can dramatically improve the quality of your resume. It doesn’t matter if it is a friend or a professional service that helps you write your resume because the advantages of having someone take a glance and quick pens to your resume on your behalf are amazing. It is particularly difficult for most people to really evaluate themselves fairly and accurately, which is why another set of eyeballs on your finished product can often set you straight.Resume writing is an area of deep expertise for those people that choose to do it. Many different services will specifically hire people and professionals to assist you in the creation of a stellar resume for you. These services are often writers and editors who have studied the art of writing a resume and who know what companies and universities are looking for in a resume. Some services even hire Ivy League graduates from Yale and Harvard just so that they can give resume writing help to people looking for assistance.If you plan to use a s
THE SECOND MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Media giants such as CBS, Disney, Clear Channel Radio Stations and more believe the secret to the Internet is content. It’s not. They are so heavily invested in content with towers, equipment and talent that they automatically assume the Internet works based on the same principles as traditional media. They have to assume this because they have to protect their investment. It doesn’t. Put Seinfeld, the most popular TV show in history, on the Internet and few watch it. Why? Because the Internet is about connectivity. Furthermore, the number of Unique Visitor Sessions to the Internet each day in the United States is 800 million. And less than 25% of those go to or through a Search Engine. In other words, the size of the Internet Traffic NOT going to or through a Search Engine is 75% of the total Unique Visitor Sessions. Put another way – the non-linear part of the Internet is 3 times as large as the linear or Search Engine side of the Internet. Smart Internet marketing strategies mine and redirect traffic from throughout the Internet back to targeted sites without the use of a Search Engine. That’s because Internet success is not based on content, it’s
Managers and workplace experts alike agree that in concept, corporate team building activities are an important part of team development. In reality, the meeting planner is often overwhelmed by the wide array of team building ideas from which to choose. Without understanding the specific team building objectives of their group, it becomes virtually impossible to create a successful event.Let’s say we take the parallel cases of Steve and Sally. Steve and Sally were both assigned the same task in different departments: find a team building activity for the afternoon that fits their budget. Each manager added the only other condition: “it should be fun”.But once Steve and Sally began to dig into the options they realized that their groups could do everything from shoot paintballs at each other, do a scavenger hunt, solve crimes, scale walls and climb ropes courses, go kayaking or canoeing, ride horses or cook a four-course meal. How would they decide?Steve, hoping to make a choice that would please his boss, thought that since his manager liked golf, and since the golf course nearby had a nice restaurant, this would make a good afternoon outing. His group could pla
When the Dot Com Bust occurred, people like Warren Buffet, Chairman of Berkshire-Hathaway came off looking really smart. “I never invest in anything I don’t understand,” was the explanation Buffet gave to a snickering investment world. That investment world which lost billions on the Dot Com feeding frenzy found out the old man knew what he was talking about after all. Now, he’s taking his billions and giving them to Bill and Melinda Gates for charitable impact.
The rest of us have to deal with the realities of not having billions of dollars.
That reality is rooted in what Steve Martin noted in his 1978 movie, The Jerk, “Ahhhh…. it’s a profit thing….” And that profit thing is centered around your website. If your business is not measuring marketing success by visitors to its website, then you had better wake up fast.
What was missing with the Dot Com Bust now exists. Look at what Rupert Murdoch, king of all media and Chairman of the Board of Newscorp said in their annual shareholders meeting last October.
“The media industry is one that, in my more than 50 years working in it, has evolved in ways people could never have imagined. With that in mind, and at a time when our financial position is stronger than ever, we have turned our attention in recent months back to the Internet. It is an area of the media industry we simply can’t ignore, and indeed has become our greatest single area of focus over the past year.
Why the urgency? Because the Internet is the fastest growing advertising market. It has the fastest growing audience. More importantly, broadband proliferation is at last real, meaning the opportunity is now to grow exponentially the distribution of our vast video content in news, sports and general entertainment.”
What Mr. Murdoch was saying is this, “What we thought was there then (the Dot Com Bust) is there now (connectivity). During the last 7 years, something powerful has occurred on the Internet – it has grown a back half. Search Engines took off when businesses recognized that the pre- Dot Com assessment of the Internet as cyber real estate were unfounded. Cyber techno geniuses found out the hard way that the Internet was not about location, location, location. Do you think Yahoo would pay Mark Cuban another $5.7 billion for his site, Broadcast Dot Com today? Maybe $5.7 million, but nowhere near $5.7 billion. Meanwhile, Rupert Murdoch has recognized publicly that the future of all media now sits on the Internet by paying $580 million cash for a two-year old website, Myspace, that had not even seen $20 million in gross revenues in its entire existence. Why?
Because Murdoch sees that the Internet is now connected. Just like a highway system across the roadmap of the United States, people are traveling all over the Internet. If one gets up high enough, you can see all the traffic at once.
To do so, requires that you understand what new mistakes – assumptions – are being made about today’s Internet.
There are four big mistakes people are making regarding the Internet right now that contribute to the predictive/logistic model we’ve built regarding the success of Tops In America.
THE FIRST MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Most people see what’s happened with Google and Yahoo and they assume that the strength of major Search Engines is their database of information. Nothing could be further from the truth. Search Engines took off at the nexus of the Dot Com Bust in the 1990’s. The Dot Com Bust occurred because even the smartest of Venture Capitalists saw the potential of the Internet and invested in the Dot Com Boom based on the Internet being virtual Real Estate – location, location, location. It wasn’t based on location – then. Why? Because there was no way to sustain traffic. There was no interconnectivity on the Internet. The Search Engines took off because they gave the Internet a beginning. They gave the consumer a place to start and then get anywhere on the Internet. The strength of Search Engines was timing. They captured the market because they gave the market connectivity. In delivering an infrastructure for pedestrian travel on the Internet, the Search Engines gave the Internet it’s most prized commodity – connecitivity. So, the first big mistake being made about the Internet is the over-valuation of the Search Engine world as the center of Internet marketing success. After all, 3 out of every 4 unique visitor sessions to the Internet in the USA each day do not include a Search Engine. People get around on the Internet without the use of a Search Engine 75% of the time. This year Ford is spending $150 million on Internet marketing. Type “new cars” into a Google search and see where Ford is listed. They’re not. Why? Because they’re not about to put their money on something that is totally subjective and unpredictable like search rankings. They’ve taken a higher view of the road map and they’re finding the higher trafficked intersections in order to choose the places to set up their Internet advertising. MISTAKE #1 SUMMARY: It’s not about the Search Engines.
THE SECOND MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Media giants such as CBS, Disney, Clear Channel Radio Stations and more believe the secret to the Internet is content. It’s not. They are so heavily invested in content with towers, equipment and talent that they automatically assume the Internet works based on the same principles as traditional media. They have to assume this because they have to protect their investment. It doesn’t. Put Seinfeld, the most popular TV show in history, on the Internet and few watch it. Why? Because the Internet is about connectivity. Furthermore, the number of Unique Visitor Sessions to the Internet each day in the United States is 800 million. And less than 25% of those go to or through a Search Engine. In other words, the size of the Internet Traffic NOT going to or through a Search Engine is 75% of the total Unique Visitor Sessions. Put another way – the non-linear part of the Internet is 3 times as large as the linear or Search Engine side of the Internet. Smart Internet marketing strategies mine and redirect traffic from throughout the Internet back to targeted sites without the use of a Search Engine. That’s because Internet success is not based on content, it’s b
It used to be that when you wanted temporary office space you had to fight for the best and shortest lease terms you could get. No more. The concept of shared office space now makes it fast and easy to obtain temporary office space for any length of time you need.This is because shared office space is rented, not leased. What's difference? Rental agreements are simple, short and don't require a lawyer to review. Plus, you won't be locked into a long-term obligation that may be expensive to walk away from.There are a number of other advantages to considering shared office space: You will generally be located in the center of a city where the action is. This makes it extra convenient for you and anyone visiting your office.Most shared office space is located in a prestige office building which contributes to your image of success.Almost all temporary office space of this type is available completely furnished and ready to move in. This enables you to sign a rental agreement in the morning and move in that afternoon. Shared office space is easy to findTemporary office space is available in almo
Why the urgency? Because the Internet is the fastest growing advertising market. It has the fastest growing audience. More importantly, broadband proliferation is at last real, meaning the opportunity is now to grow exponentially the distribution of our vast video content in news, sports and general entertainment.”
What Mr. Murdoch was saying is this, “What we thought was there then (the Dot Com Bust) is there now (connectivity). During the last 7 years, something powerful has occurred on the Internet – it has grown a back half. Search Engines took off when businesses recognized that the pre- Dot Com assessment of the Internet as cyber real estate were unfounded. Cyber techno geniuses found out the hard way that the Internet was not about location, location, location. Do you think Yahoo would pay Mark Cuban another $5.7 billion for his site, Broadcast Dot Com today? Maybe $5.7 million, but nowhere near $5.7 billion. Meanwhile, Rupert Murdoch has recognized publicly that the future of all media now sits on the Internet by paying $580 million cash for a two-year old website, Myspace, that had not even seen $20 million in gross revenues in its entire existence. Why?
Because Murdoch sees that the Internet is now connected. Just like a highway system across the roadmap of the United States, people are traveling all over the Internet. If one gets up high enough, you can see all the traffic at once.
To do so, requires that you understand what new mistakes – assumptions – are being made about today’s Internet.
There are four big mistakes people are making regarding the Internet right now that contribute to the predictive/logistic model we’ve built regarding the success of Tops In America.
THE FIRST MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Most people see what’s happened with Google and Yahoo and they assume that the strength of major Search Engines is their database of information. Nothing could be further from the truth. Search Engines took off at the nexus of the Dot Com Bust in the 1990’s. The Dot Com Bust occurred because even the smartest of Venture Capitalists saw the potential of the Internet and invested in the Dot Com Boom based on the Internet being virtual Real Estate – location, location, location. It wasn’t based on location – then. Why? Because there was no way to sustain traffic. There was no interconnectivity on the Internet. The Search Engines took off because they gave the Internet a beginning. They gave the consumer a place to start and then get anywhere on the Internet. The strength of Search Engines was timing. They captured the market because they gave the market connectivity. In delivering an infrastructure for pedestrian travel on the Internet, the Search Engines gave the Internet it’s most prized commodity – connecitivity. So, the first big mistake being made about the Internet is the over-valuation of the Search Engine world as the center of Internet marketing success. After all, 3 out of every 4 unique visitor sessions to the Internet in the USA each day do not include a Search Engine. People get around on the Internet without the use of a Search Engine 75% of the time. This year Ford is spending $150 million on Internet marketing. Type “new cars” into a Google search and see where Ford is listed. They’re not. Why? Because they’re not about to put their money on something that is totally subjective and unpredictable like search rankings. They’ve taken a higher view of the road map and they’re finding the higher trafficked intersections in order to choose the places to set up their Internet advertising. MISTAKE #1 SUMMARY: It’s not about the Search Engines.
THE SECOND MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Media giants such as CBS, Disney, Clear Channel Radio Stations and more believe the secret to the Internet is content. It’s not. They are so heavily invested in content with towers, equipment and talent that they automatically assume the Internet works based on the same principles as traditional media. They have to assume this because they have to protect their investment. It doesn’t. Put Seinfeld, the most popular TV show in history, on the Internet and few watch it. Why? Because the Internet is about connectivity. Furthermore, the number of Unique Visitor Sessions to the Internet each day in the United States is 800 million. And less than 25% of those go to or through a Search Engine. In other words, the size of the Internet Traffic NOT going to or through a Search Engine is 75% of the total Unique Visitor Sessions. Put another way – the non-linear part of the Internet is 3 times as large as the linear or Search Engine side of the Internet. Smart Internet marketing strategies mine and redirect traffic from throughout the Internet back to targeted sites without the use of a Search Engine. That’s because Internet success is not based on content, it’s
There are four main trends occurring in the world today:1. Baby boomers are maturing: For 18 years straight (between 1946 – 1964) 50,000 babies were born each day worldwide. Every day now, 50,000 baby boomers are turning 50 and are growing increasingly concerned about their financial security and health. Being the largest consumer group in the world today, baby boomers are driving a worldwide trend towards natural healing.2. A shift in mind-set from prescribed medicines to natural approaches towards good health: Over 75% of deaths are related to stroke, heart disease or cancer and 50% of these are linked to poor diet. Obesity is a global epidemic and research has proven that 70% of people want to lose at least 5kgs/10lbs. 600 million people globally are medically obese – that’s double what it was 20 years ago. For the first time in history, it’s possible we will outlive our children.No wonder the wellness industry is a $200BN+ industry and predicted to increase to $1TN by 2010! In its short 20 year history the Wellness industry is already generating annual sales worth half of the entire automobile industry – that’s a 500% growth! Not bad for an industry in
Because Murdoch sees that the Internet is now connected. Just like a highway system across the roadmap of the United States, people are traveling all over the Internet. If one gets up high enough, you can see all the traffic at once.
To do so, requires that you understand what new mistakes – assumptions – are being made about today’s Internet.
There are four big mistakes people are making regarding the Internet right now that contribute to the predictive/logistic model we’ve built regarding the success of Tops In America.
THE FIRST MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Most people see what’s happened with Google and Yahoo and they assume that the strength of major Search Engines is their database of information. Nothing could be further from the truth. Search Engines took off at the nexus of the Dot Com Bust in the 1990’s. The Dot Com Bust occurred because even the smartest of Venture Capitalists saw the potential of the Internet and invested in the Dot Com Boom based on the Internet being virtual Real Estate – location, location, location. It wasn’t based on location – then. Why? Because there was no way to sustain traffic. There was no interconnectivity on the Internet. The Search Engines took off because they gave the Internet a beginning. They gave the consumer a place to start and then get anywhere on the Internet. The strength of Search Engines was timing. They captured the market because they gave the market connectivity. In delivering an infrastructure for pedestrian travel on the Internet, the Search Engines gave the Internet it’s most prized commodity – connecitivity. So, the first big mistake being made about the Internet is the over-valuation of the Search Engine world as the center of Internet marketing success. After all, 3 out of every 4 unique visitor sessions to the Internet in the USA each day do not include a Search Engine. People get around on the Internet without the use of a Search Engine 75% of the time. This year Ford is spending $150 million on Internet marketing. Type “new cars” into a Google search and see where Ford is listed. They’re not. Why? Because they’re not about to put their money on something that is totally subjective and unpredictable like search rankings. They’ve taken a higher view of the road map and they’re finding the higher trafficked intersections in order to choose the places to set up their Internet advertising. MISTAKE #1 SUMMARY: It’s not about the Search Engines.
THE SECOND MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Media giants such as CBS, Disney, Clear Channel Radio Stations and more believe the secret to the Internet is content. It’s not. They are so heavily invested in content with towers, equipment and talent that they automatically assume the Internet works based on the same principles as traditional media. They have to assume this because they have to protect their investment. It doesn’t. Put Seinfeld, the most popular TV show in history, on the Internet and few watch it. Why? Because the Internet is about connectivity. Furthermore, the number of Unique Visitor Sessions to the Internet each day in the United States is 800 million. And less than 25% of those go to or through a Search Engine. In other words, the size of the Internet Traffic NOT going to or through a Search Engine is 75% of the total Unique Visitor Sessions. Put another way – the non-linear part of the Internet is 3 times as large as the linear or Search Engine side of the Internet. Smart Internet marketing strategies mine and redirect traffic from throughout the Internet back to targeted sites without the use of a Search Engine. That’s because Internet success is not based on content, it’s
Much has been written about joining affiliate networks like Clickbank, and finding lucrative affiliate programs that pay well.However, there's more to monetizing your sites with affiliate programs than just programs that are lucrative. Although the overall topic of your site should influence the type of affiliate programs you decide to join, you should also consider combining different types of programs to increase your commissions.When thinking about monetizing your business with affiliate programs, there are five factors you should consider that can help you more easily increase your commissions.These factors are important regardless of whether you are an affiliate wanting to increase your income, or a business owner selling your own products and wanting to increase your backend income.Although I'm sure there are more, these factors can help you increase your overall commissions when you implement them in your affiliate business.1. Two Tier Internet marketer Mike Merz once said that he would only promote two tier programs, so if you wanted to joint venture with him, you have to have a two tier affiliate structure.I didn't quite understand why h
THE SECOND MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Media giants such as CBS, Disney, Clear Channel Radio Stations and more believe the secret to the Internet is content. It’s not. They are so heavily invested in content with towers, equipment and talent that they automatically assume the Internet works based on the same principles as traditional media. They have to assume this because they have to protect their investment. It doesn’t. Put Seinfeld, the most popular TV show in history, on the Internet and few watch it. Why? Because the Internet is about connectivity. Furthermore, the number of Unique Visitor Sessions to the Internet each day in the United States is 800 million. And less than 25% of those go to or through a Search Engine. In other words, the size of the Internet Traffic NOT going to or through a Search Engine is 75% of the total Unique Visitor Sessions. Put another way – the non-linear part of the Internet is 3 times as large as the linear or Search Engine side of the Internet. Smart Internet marketing strategies mine and redirect traffic from throughout the Internet back to targeted sites without the use of a Search Engine. That’s because Internet success is not based on content, it’s
Many people enter into the affiliate marketing arena with the hopes of making some quick money whilst doing the bare minimum amount work and preparation.They expect to be making the type of money super affiliates make within five minutes of joining an affiliate program without doing anything other than send out a few ezine ads.How do I know?Because I was there, I did exactly the same thing, it was what the affiliate program owner’s instructions said to do; sign-up, send some of our pre-made ads out to a few ezines and newsletters and wait for the money to come in. Oh and send them straight to this affiliate link so you’ll be credited with the sale.Ok, yes, I did make a few sales, but only just enough to break even. It wasn’t the sort of income they promised, so I thought to myself, ‘well there must be other affiliate programs out there that’ll make me more money’, so I moved on to another one, and guess what, the cycle repeated.Does this sound familiar to you? It’s sometimes referred to as the 30 day average affiliate life span.When you sign-up for an affiliate program don’t they just make it sound so easy?Well here’s the truth it’s not eas
THE SECOND MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Media giants such as CBS, Disney, Clear Channel Radio Stations and more believe the secret to the Internet is content. It’s not. They are so heavily invested in content with towers, equipment and talent that they automatically assume the Internet works based on the same principles as traditional media. They have to assume this because they have to protect their investment. It doesn’t. Put Seinfeld, the most popular TV show in history, on the Internet and few watch it. Why? Because the Internet is about connectivity. Furthermore, the number of Unique Visitor Sessions to the Internet each day in the United States is 800 million. And less than 25% of those go to or through a Search Engine. In other words, the size of the Internet Traffic NOT going to or through a Search Engine is 75% of the total Unique Visitor Sessions. Put another way – the non-linear part of the Internet is 3 times as large as the linear or Search Engine side of the Internet. Smart Internet marketing strategies mine and redirect traffic from throughout the Internet back to targeted sites without the use of a Search Engine. That’s because Internet success is not based on content, it’s based on connectivity. Look at Myspace. It has zero content unless someone gets connected and creates a piece of the content themselves. At this writing, there were more than 95 million accounts on Myspace and none of them found it on a Search Engine, nor did Myspace ever advertise in traditional media.
THE THIRD MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET Traditional marketing mavens still think they’re buying demographics. This is easy to understand. When someone makes a meaningful ad buy with a CBS or ABC affiliate or even on a national buy, they are targeting people who are most likely to buy their product, right? That should make sense to most anyone. Take for example a homebuilder. They are targeting a woman age 25 – 54 with their media dollars because their research shows that females dominate the decision matrix for a home purchase. In the non-traditional media world, the Internet world, your “ad buy” is based on words. All traffic moves on the Internet based on words. The same homebuilder buys “advertising” based on floor plans. If someone visits their site as a result of moving on the Internet based on the word set “floor plans” you have to see right away how that visit to their website is so much more valuable than a woman 25 – 54 who just saw their TV commercial or their print ad in the daily newspaper. Smart Internet marketing is about knowing the words of your industry. It’s really no more difficult than that. It’s about knowing how to move traffic around the Internet based on the principles of connectivity and the principles of “word ownership.”
THE FOURTH MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET The fourth mistake being made regarding the Internet is one of brand versus technology. There are only two parts to marketing: Brand and Technology. The problem is that traditional brand people too often do not integrate technology properly into their marketing approach – usually because they don’t understand the Internet but they do understand newspapers, television and radio. On the other hand, the new media people believe it’s all about the Internet and their technology so they forego the potential of branding because they think branding’s role ends with all traditional media. Smart Internet Marketing combines both brand and technology. Brand is nothing more than perception and perception is measured in words – the words people use to describe your business and it’s product/service offerings.
CONCLUSION So smart Internet marketing in 2006 is simple to understand if you understand the four mistakes being made regarding marketing in this fast changing world. Recognize that the Internet has a non-linear side that is 3 times the side that is owned by the Search Engines.
Moving to mine and redirect traffic is not a technology but it is a process – a process based on sound mathematical and branding principles. MATHEMATICAL PRINCIPLE: The economies of scale for the group are always more powerful than those of the individual. BRAND PRINCIPLE: The brand for your business is about owning words on the Internet and those words should form the basis of what people say about you and your business.
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