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Atricle Dump - Are Automotive Ad Spending and Corporate Losses Related?
Controversy has long been the secret weapon of experienced marketers. They know that word of mouth spreads the quickest when there is a developing controversy. For this reason you will see Madison Avenue advertising agencies using controversial topics and images to promote their customers products.Movies such as Borat rely on the power of controversy. By creating a fictitious character and inserting him into the lives of unsuspecting people, the movie quicky created a debate among viewers over the e
If you are considering starting up a business, you are facing both an exciting and stressful time. To succeed, you should avoid the common mistakes many new business owners make.The motivation to start a business is usually derived from a dream. You envision something of interest that you think you can make money off of. You probably have been sitting on the idea for some time and something has motivated you to finally have a go at it. Maybe your finances are such that you can comfortably devote your t
In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual report that Nissan is the most efficient vehicle manufacturer, followed by Toyota, Honda, GM, DCX and then Ford. While quality is not part of this report, manufacturer profitability is. While the domestics did well with individual plants (landing 6 of the top 10 spots), the overall picture is what counts. The report goes on to assign corporate losses per vehicle manufactured to each of the these brands. Ford and GM showed significant losses per vehicle manufactured, while the others were profitable.
The trades didn't link these two stories together, but perhaps they should have. Thompson points out that advertising per new vehicle retailed has grown 1378% in the last 20 years while the average sticker price of a new car hasn't grown nearly at that rate. Certainly competition plays a major role. 20 years ago Toyota and Honda were just gaining respect while Hyundai a
A company brochure is one of the basic tools in your marketing kit yet so many companies struggle to create an effective brochure that delivers a return on investment for the business.Recently I came across an excellent example of a company brochure developed by Alison Halupka, General Manager of Grant Sheds. Grant Sheds is a family owned business operating from Monash in South Australia. They manufacture and install a wide range of sheds and garages. It is a multi-million dollar business that has been
In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual report that Nissan is the most efficient vehicle manufacturer, followed by Toyota, Honda, GM, DCX and then Ford. While quality is not part of this report, manufacturer profitability is. While the domestics did well with individual plants (landing 6 of the top 10 spots), the overall picture is what counts. The report goes on to assign corporate losses per vehicle manufactured to each of the these brands. Ford and GM showed significant losses per vehicle manufactured, while the others were profitable.
The trades didn't link these two stories together, but perhaps they should have. Thompson points out that advertising per new vehicle retailed has grown 1378% in the last 20 years while the average sticker price of a new car hasn't grown nearly at that rate. Certainly competition plays a major role. 20 years ago Toyota and Honda were just gaining respect while Hyundai
Nowadays film photo cameras swiftly replace by digital ones. Despite of all advantages of digital over film cameras, professional photographers claim that photos from film cameras are better. But professionals of photography present the minority on the market of photo cameras and most customers on this market are unsophisticated amateurs, which most often do not see the difference between film and digital cameras photos. Moreover, amateurs consider digital photos better and of course they appreciate all other
The trades didn't link these two stories together, but perhaps they should have. Thompson points out that advertising per new vehicle retailed has grown 1378% in the last 20 years while the average sticker price of a new car hasn't grown nearly at that rate. Certainly competition plays a major role. 20 years ago Toyota and Honda were just gaining respect while Hyundai
Filing systems are not going away any time soon. The paperless world we thought was created with the advent of computers has done nothing more than create an exponential amount of reasons for us to generate more hard copy documents requiring storage such as file cabinets. This need for more office document storage has also increased the need for improved office filing systems.Reviewing the large selection of brand name office furniture retailers can be overwhelming. This is where I can draw on experien
The trades didn't link these two stories together, but perhaps they should have. Thompson points out that advertising per new vehicle retailed has grown 1378% in the last 20 years while the average sticker price of a new car hasn't grown nearly at that rate. Certainly competition plays a major role. 20 years ago Toyota and Honda were just gaining respect while Hyundai
It’s just so impossible to imagine a life without electricity or electronic goods. Electronic goods have become such intrinsic part of our lives that we have started taking them for granted. Would not life be such an improbability without refrigerators, water heaters, iron, coffee maker, dryers, air conditioners and dish washers?!Though these items are easily available on high streets, yet owing to several factors, purchasing them always proves to be a harrowing experience. The electronic goods
So how can the industry get this under control? Surely Ford and GM can't save their way to a profit, so doesn't reducing the marketing budget sound counter-productive? Well, that depends on how you're spending the marketing budget. This is where Thompson hits a home run.
Just as things have changed in the auto industry in the last 20 years, the media landscape is equally different. See my first-ever blog (below) about the staggering declines in mass media efficiency and also the growth of more efficient marketing channels and you'll see that way people think about marketing budgets has to change. TV is great if you need to talk to 75% or more of the U.S. population. But who needs to do that? Cadil
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