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  • Atricle Dump - The Perils of Poor Online Strategy

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    the first point of information search. A lot of opinions get formed and preferences set sitting at home in front of the computer. There are blogs, user groups and revie
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    The Internet is today the backbone of consumer existence. While the penetration of internet varies from country to country, yet a great part of the top end of the socio-economic spectrum is internet savvy.

    In your own case would you be able to stay a whole week without checking your email? If you are considering a high value purchase like a car or entertainment system would a search on Google or Yahoo be in order before stepping out into the market? For product support or user manuals do we not go to a company website to look for it there (and actually get annoyed if we do not find it)?

    The same applies even to your consumers. Today the internet is the first point of information search. A lot of opinions get formed and preferences set sitting at home in front of the computer. There are blogs, user groups and review
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    economic spectrum is internet savvy.

    In your own case would you be able to stay a whole week without checking your email? If you are considering a high value purchase like a car or entertainment system would a search on Google or Yahoo be in order before stepping out into the market? For product support or user manuals do we not go to a company website to look for it there (and actually get annoyed if we do not find it)?

    The same applies even to your consumers. Today the internet is the first point of information search. A lot of opinions get formed and preferences set sitting at home in front of the computer. There are blogs, user groups and revie
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    urchase like a car or entertainment system would a search on Google or Yahoo be in order before stepping out into the market? For product support or user manuals do we not go to a company website to look for it there (and actually get annoyed if we do not find it)?

    The same applies even to your consumers. Today the internet is the first point of information search. A lot of opinions get formed and preferences set sitting at home in front of the computer. There are blogs, user groups and revie
    Survey Sites: How They Work
    Most survey sites are an extension of a Market Research company. They first build a large pool of online panelists with diverse interests. Then they start moving their market research (survey) online. They also start looking for new clients who are looking at market research to get information from current or prospective users. The more panelists a company ha
    ot go to a company website to look for it there (and actually get annoyed if we do not find it)?

    The same applies even to your consumers. Today the internet is the first point of information search. A lot of opinions get formed and preferences set sitting at home in front of the computer. There are blogs, user groups and revie
    How About MANAGING Your Own PR?
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    the first point of information search. A lot of opinions get formed and preferences set sitting at home in front of the computer. There are blogs, user groups and review sites talking about your company and products. How are you managing all this? Worse, when the consumer comes to your website and does not find the latest information communicated through other media, how do you handle it?

    In most cases the company website remains detached from mainline marketing or at best comes as an afterthought. This sadly is the truth about most marketers today the world over. There is a clear lack of Vision and strategy when it comes to the World Wide Web.

    The reasons that marketers give are fairly typical.

    • “The internet is not a relevant media for our category”
    • “We have made a website what else c

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