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  • Atricle Dump - The Little Known Marketing Secret Weapon That's Free For The Taking

    Cary Grant Told Me Not to Smoke
    In the late Seventies, it felt safe to roam around London streets late at night. Visiting American celebrities weren’t so regimentally guarded as they are now. They weren’t always flanked by burly bodyguards, or a retinue of anxious PR people forbidding journalists to ask them an impromptu question. When I used to be a freelance film journalist, it was easy to get interviews with celebrities. Nowadays, showbusiness is completely PR driven. If you are luc
    For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

    Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns wi

    Establishing A Personal Development Coaching Business In Houston
    Houston, Texas, famous for manufacturing oilfield equipment, is a world class Gamma city. Energy, the aeronautics industry, and its famous shipping channel are major contributors to its city’s economy. Starting a personal development coaching business in Houston can be a good idea, as you will be helping so many people find themselves and put them on the right track towards achievement and success.Tips for Starting a Personal Development Coaching
    By now we've all become accustomed to the "bonus pile on" that's almost a required part of any online offer. But even though it's quite common place, never forget that adding extra value to your offer is essential - especially when you're selling information products.

    This bonus concept is so important, I have frequently taken something out that I was originally going to put into the product just so I could use it as a bonus. Bonuses really do sell (if you handle them the right way)!

    Most people put some lame bonuses in that have been "around the block". A bonus can't just be an afterthought. It's got to be part of your initial offer strategy.

    I know a lot of people struggle with bonuses so here's an easy way to develop bonuses with high perceived value. Just look for public domain works you can repackage.

    I love public domain bonuses for many reasons. First, they're completely free - you don't have to pay anyone to write them. Second, they're often truly unique - with millions of pages of public domain material available, you're bound to find a "sleeper" on a great topic.

    And best of all, they can jazz up just about any old information product. Even a commonplace how-to course can seem extra special when you've added some "vintage gems" as bonuses. Talk about an underutilized marketing secret weapon!

    Here are just a few ways to use public domain materials as bonuses...

    Software - Believe it or not, many software developers don't copyright their works because they want them to be free for public use! Check out what's available by typing "freeware" in your favorite search engine. Don't forget to clear the rights with the author first.

    eBooks - Even if you can't find a public domain work on a related subject, inspirational and motivational topics go with just about anything. There are thousands of public domain works that fit into this category, from words of wisdom to prayer books.

    Government publications - US Federal works (and some state) are in the public domain, and they are an absolute gold mine. For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

    Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns wil

    Medical Billing - DME Software Item Inventory
    In this installment of medical billing and DME software, we're going to cover the topic of item inventory. We're going to explain how the inventory functions work, what information inventory tables contain and how this all ties in with the medical billing of a claim.Item inventory is a very large part of the DME system. Because DME billing is for durable medical equipment, thus the name DME, a lot of items get dispensed to the patient. These it
    ame bonuses in that have been "around the block". A bonus can't just be an afterthought. It's got to be part of your initial offer strategy.

    I know a lot of people struggle with bonuses so here's an easy way to develop bonuses with high perceived value. Just look for public domain works you can repackage.

    I love public domain bonuses for many reasons. First, they're completely free - you don't have to pay anyone to write them. Second, they're often truly unique - with millions of pages of public domain material available, you're bound to find a "sleeper" on a great topic.

    And best of all, they can jazz up just about any old information product. Even a commonplace how-to course can seem extra special when you've added some "vintage gems" as bonuses. Talk about an underutilized marketing secret weapon!

    Here are just a few ways to use public domain materials as bonuses...

    Software - Believe it or not, many software developers don't copyright their works because they want them to be free for public use! Check out what's available by typing "freeware" in your favorite search engine. Don't forget to clear the rights with the author first.

    eBooks - Even if you can't find a public domain work on a related subject, inspirational and motivational topics go with just about anything. There are thousands of public domain works that fit into this category, from words of wisdom to prayer books.

    Government publications - US Federal works (and some state) are in the public domain, and they are an absolute gold mine. For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

    Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns wi

    How To Make Money Selling On eBay - Is It Time To Become A Real Business?
    Many sellers started on eBay with no intention of ever facing the question of whether to take their part-time effort and turn it into a real business. They had no expectation that eBay would even become a viable option for earning money. Yet as they gained experience and knowledge they found that they had discovered how to make money selling on eBay. Like so many others before them they discovered that their hobby could become a viable business enterpris
    erial available, you're bound to find a "sleeper" on a great topic.

    And best of all, they can jazz up just about any old information product. Even a commonplace how-to course can seem extra special when you've added some "vintage gems" as bonuses. Talk about an underutilized marketing secret weapon!

    Here are just a few ways to use public domain materials as bonuses...

    Software - Believe it or not, many software developers don't copyright their works because they want them to be free for public use! Check out what's available by typing "freeware" in your favorite search engine. Don't forget to clear the rights with the author first.

    eBooks - Even if you can't find a public domain work on a related subject, inspirational and motivational topics go with just about anything. There are thousands of public domain works that fit into this category, from words of wisdom to prayer books.

    Government publications - US Federal works (and some state) are in the public domain, and they are an absolute gold mine. For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

    Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns wi

    Leveraging The Enterprise-Wide Knowledge Base
    The surety and effectiveness of a Six Sigma project relies heavily on leveraging the enterprise-wide knowledge of the project implementation team. Hoping for the best could hardly have any meaning, provided the team lacks overall knowledge of the goals, customs, and the treasury of knowledge and practices of the overall organization in specific and cross-sector knowledge in general. It is crucial for the project implementation team to know alternative pr
    Check out what's available by typing "freeware" in your favorite search engine. Don't forget to clear the rights with the author first.

    eBooks - Even if you can't find a public domain work on a related subject, inspirational and motivational topics go with just about anything. There are thousands of public domain works that fit into this category, from words of wisdom to prayer books.

    Government publications - US Federal works (and some state) are in the public domain, and they are an absolute gold mine. For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

    Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns wi

    Online Marketing Plan - Why You Need An Online Marketing Plan
    So you want to start an online business. Do you have an online marketing plan or are you going to go for it blind?The truth is, if you do not have a solid online marketing plan you are destined to fail.You should not go into any business without knowing exactly how you are going to run the show.You need to research every aspect to lessen the chance of a failure.Think about what you will need in order to succeed with your
    For example, when I created an anatomy drawing book for artists (also in the public domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

    Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're selling a how-to guide to hand quilting, just a couple of vintage quilt patterns will make your audience swoon. Or what about diagrams or specifications for antique car parts or vintage airplanes? Here's one instance where your audience might grab your product simply to get the bonuses!

    Drawings and photos - The copyrights on many old illustrations and antique photos have expired - or they were never copyrighted to begin with. Bundle these graphics into themed sets to complement your product. While scanning in old artwork may be a bit time consuming, this is one of those "work once, reap the rewards forever" products.

    Finally, here's a bonus for YOU. Remember that the more unique your public domain bonus is, the more likely you can package or even sell it in its own right! Sometimes something as simple as changing a title can give your bonus even more perceived value.

    What a great way to breathe new life into those old forgotten works... and pile on value-added bonuses that justify a premium price tag for your product!

    (c) Surefire Marketing, Inc.

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