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    or increase your bid.

    Of course, you don't want to increase your bid. So, you must improve your quality score.

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    Many Google AdWords advertisers are frustrated. Most are even confused.

    Can you relate?

    You've done your keyword research. You've compiled a long list of terms and implemented them into your AdWords account.

    What happens next?

    Half of the terms aren't even running. Why?

    The AdWords system has given you a low quality score, which means that you don't have a very relevant keyword list.

    What does the system want?

    Answer: Improve your quality, or increase your bid.

    Of course, you don't want to increase your bid. So, you must improve your quality score.

    <
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    ord research. You've compiled a long list of terms and implemented them into your AdWords account.

    What happens next?

    Half of the terms aren't even running. Why?

    The AdWords system has given you a low quality score, which means that you don't have a very relevant keyword list.

    What does the system want?

    Answer: Improve your quality, or increase your bid.

    Of course, you don't want to increase your bid. So, you must improve your quality score.

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    t?

    Half of the terms aren't even running. Why?

    The AdWords system has given you a low quality score, which means that you don't have a very relevant keyword list.

    What does the system want?

    Answer: Improve your quality, or increase your bid.

    Of course, you don't want to increase your bid. So, you must improve your quality score.

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    ns that you don't have a very relevant keyword list.

    What does the system want?

    Answer: Improve your quality, or increase your bid.

    Of course, you don't want to increase your bid. So, you must improve your quality score.

    Key Components of a Business Plan: Part I
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    or increase your bid.

    Of course, you don't want to increase your bid. So, you must improve your quality score.

    How? By increasing your keyword relevancy.

    Indeed!

    Keyword relevancy is the key to success with Google AdWords.

    While it's tempting to include all the keywords you got your hands on, you should note that this is the #1 mistake advertisers make in their campaign.

    Keyword relevancy qualifies the end user.

    When this user searches on a relevant keyword term that activates your ad, you have qualified someone who is interested in your product/service.

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