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  • Atricle Dump - Viral Marketing 101: Let Your Customers Promote Your Online Business!

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    ice by appending an advertising teaser to the end of its user’s email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site’s order confirmation page let’s you input the email addresses of you
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    Doesn't it just irritate you when you finally decide to start your own business and you spend hour after hour doing research and getting prepared just to have someone close to you chuckle at you for stepping out on that limb?No matter who you are or what you decide to do, you will have one of these somewhere close around you. So, what are you to do about it? You respect t
    A good virus

    Everything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. Like a sneeze transmits the common cold, viral marketing entices Web sites or users to pass along a marketing message, escalating the growth of the message's visibility and influence. This type of “stealth” marketing can be very cost effective in reaching a large number of people about your website, product, or service

    Already an epidemic

    Chances are you’ve already been exposed to one or more viral marketing methods. Countless organizations have already put a wide variety of innovative strategies to work. The ground-breaking example of a viral marketing success story is Hotmail, the Microsoft-owned company that promotes its popular email service by appending an advertising teaser to the end of its user’s email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site’s order confirmation page let’s you input the email addresses of you

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    the power of viral marketing, could be just what the doctor ordered. Like a sneeze transmits the common cold, viral marketing entices Web sites or users to pass along a marketing message, escalating the growth of the message's visibility and influence. This type of “stealth” marketing can be very cost effective in reaching a large number of people about your website, product, or service

    Already an epidemic

    Chances are you’ve already been exposed to one or more viral marketing methods. Countless organizations have already put a wide variety of innovative strategies to work. The ground-breaking example of a viral marketing success story is Hotmail, the Microsoft-owned company that promotes its popular email service by appending an advertising teaser to the end of its user’s email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site’s order confirmation page let’s you input the email addresses of you

    White Papers Help Get Clients
    How do you use a white paper to confirm your expertise?A white paper is a "report" that is approximately ten pages in length and that provides valuable information about a topic. It is not hype for a product or service, nor is it a tool for grabbing business. It is simply a place to educate and inform the public about an aspect of your business (and your competitor).nfluence. This type of “stealth” marketing can be very cost effective in reaching a large number of people about your website, product, or service

    Already an epidemic

    Chances are you’ve already been exposed to one or more viral marketing methods. Countless organizations have already put a wide variety of innovative strategies to work. The ground-breaking example of a viral marketing success story is Hotmail, the Microsoft-owned company that promotes its popular email service by appending an advertising teaser to the end of its user’s email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site’s order confirmation page let’s you input the email addresses of you

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    eting methods. Countless organizations have already put a wide variety of innovative strategies to work. The ground-breaking example of a viral marketing success story is Hotmail, the Microsoft-owned company that promotes its popular email service by appending an advertising teaser to the end of its user’s email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site’s order confirmation page let’s you input the email addresses of you
    PR: A Potent Force for Success
    What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager’s way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.Potent because public relations doe
    ice by appending an advertising teaser to the end of its user’s email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site’s order confirmation page let’s you input the email addresses of your friends/family and invite them to save 10 percent on an item you just bought. If they go to the site and buy the item, not only do they get a discount, but you get an Amazon store credit for the dollar value of their 10% discount!

    Common tactics

    Thankfully, you don’t need a Microsoft- or Amazon- sized bankroll to deploy viral marketing tactics in your e-commerce site. Many leading e-commerce vendors have begun bundling some of the more popular features into their online store offerings. (GoECart has offered these features for some time.)

    Email-a-friend (e.g., “Recommend it” links) 
     Electronic gift certificates 
     Gift wrap (i.e., encourages customers to present gifts to friends) 
     Customer reviews (e.g., ability to provide recommendations right on the order page)

    Asking customers to enter the details like birth date or important events upon checkout can also aid in personalizing viral marketing messages and building customer

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