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Atricle Dump - Improving Traffic Statistics through New Content Generation
Most of the employers cutting across geographical boundaries go through the common - even though too an unwanted - process of hiring new employees, training and investing in them only to later find some such employees ditch them for another company(s) with, perhaps, better benefits and attractive incentives. Employees in America are switching jobs at a rate not seen in the past three years, according to the third quarter 2005 survey on the manpower statistics conducted by the American Institute of Human Resource Management.A total of 240 companies participated in this survey, covering over 98,000 employees. The overall turnover rate in the third quarter of 2005 was 1.92%, higher than the second quarter and 8.64% higher when compared with the same period last year. The Information Tech. (14.7%) and Retail (12.5%) sectors recorded the highest turnovers.What choices do an average employer really have? Go through the same painful ordeal of hiring new employees, training them only to later find such a thing take place once again! One solution to such a problem can be: Employee Leasing. There are two ma
New Content for Big4.com’s Readers
Big4.com needed to act quickly to keep from being overlooked in a large, competitive marketplace. To rejuvenate itself, Big4.com executed a content-centered strategy. For most companies, this is an effective way to grow on the web. New content allows you to use your business expertise, putting your business knowledge to work. Also, it is less expensive than other approaches to web marketing.
Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.
Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.
The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The web site now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its
Many HR managers believe that by sending their workers to participate in external training programs, they have fulfilled their responsibilities. This is not the best situation. In this article, I will be emphasizing on how to increase the interest-level of your employees who attend the training program taking into consideration that there is increasing cultural diversity and computer literacy in the workplace.Meeting the Trainers:Before you send your workers to a training program, you should arrange a prior meeting with the trainers to ensure that their program is suitable for your workers. The trainers should also offer a quick run-through of the training program and also ensure that a thorough report of the training findings should be given to you.Give them advance notice:It makes good sense to inform your employees in advance about the duration and location of the training. This will give them more time to arrange for colleagues to take over their duties and not create too much disruption in their departments.How the Program was selected:You must inform them about wh
Big4.com faces the same challenges as most small businesses on the web. There is always more works than people to do it. Growth often takes a back seat to rote operation, and every small business is worried about cost. Most small businesses can succeed on the web if they are able to make big challenges manageable and tackle them one at a time. By taking a look at Big4.com’s approach to writing more content for its web site, you can learn fro their pain – and apply their success to your own business.
Content, on the web, is king. If you do not give your visitors something to read, watch, or do, they will have no reason to return to your site. Give them a reason to stay! Big4.com explored this exact problem and found that focusing simply on creating more content – more material for visitors to enjoy – kept visitors on their site longer, attracted more new readers, and syndicated their content.
You can use this case study to understand how beefing up the amount of content on your web site can attract and retain visitors, yield viral marketing, and ultimately help your business generate more revenue.
Case Background
To understand the importance of content in growing your online business, let’s take a look at Big4.com. Big4.com is an online publication – deriving most of its revenue through web advertisements and online fee-based services. Like any online business, Big4.com relies on visitors for revenue. Growth, therefore, would come from increasing traffic to its site, as well as getting visitors to view more pages.
Big4.com focuses on the current employees and alumni of the Big Four accounting firms and their related consulting firms. The Big Four are Deloitte, Ernst & Young, PricewaterhouseCoopers, and KPMG. Consulting firms related to the Big Four – through mergers and acquisitions, divestitures, or group hires – include BearingPoint, Cap Gemini, and Accenture. The Big Four excel at alumni management; online and personal networks – both formal and informal – thrive among former Big Four employees.
Few companies leave such a pronounced impression on their employees, even years after they have moved to new firms. Having worked for one of the Big Four is like being initiated into a business fraternity. Former employees keep in touch with each other – cultivating relationships that lead to new jobs and future business deals.
The market for current and former Big Four employees is substantial. The Big Four have a total of approximately 100,000 current employees during any given year. With an annual turnover of about 30%, 30,000 new alumni are created every year in the United States – and 30,000 new Big Four employees replace them. “Big Four Alumni” is a demographic that grows rapidly, consistently, and predictably, making it a great venue for an online community. Big Four alumni and employees tend to have professional positions, almost universally some form of higher education, and starting salaries that exceed US$50,000.
Big4.com wants to become the focal point of the broad Big Four alumni community by offering content specific to Big Four alumni, as well as services and merchandise that would appeal to this demographic, Big4.com has focused on building a network that can be monetized effectively at a future date.
Big4.com’s Challenges
The most substantial challenge faced by Big4.com comes from its own audience. The Big Four firms already do an effective job of managing their alumni networks. Further, these firms have access to information from themselves first – detailed and confirmed information about their former employees as well as internal news that has not reached the public. These factors provide for a much richer online community. While Big4.com has broad appeal across the Big Four, it does not have the nascent information advantages of the alumni web sites for Deloitte, KPMG, Ernst & Young, and PricewaterhouseCoopers.
This problem is common among small businesses. Often, we struggle to differentiate ourselves from larger competitors. Their sheer size can overshadow our differences – and competitive advantages – despite the fact that what we offer is unique and more appropriate to our audiences. Big4.com’s problems were not unusual. It needed a way to stand out, but the competition was overwhelming in its size and presence.
From a web marketing perspective, specific problems have resulted from Big4.com’s competitive environment: 1. A low number of monthly unique visitors 2. Few page views per monthly unique visitor 3. Infrequently updated content
Monthly unique visitors are the web equivalent of print circulation. Consequently, there is a direct correlation between monthly unique visitors and the ability to garner advertising revenue. With only 10,000 monthly unique visitors, Big4.com’s share of the Big Four alumni market was quite small. Big4.com needed to find ways to attract new readers.
In addition to needing to find new readers, Big4.com had the derivative challenge of needing to keep visitors on the site. The average visitor did not spend much time on the site per month. Generally, readers left after only two page views. This tendency resulted from a dearth of content, with new articles appearing only monthly.
The lack of content not only resulted in a lower level of reader engagement – it also had a search engine impact. Big4.com did not receive prominent search engine results placement, which limited the publication’s ability to attract new readers.
New Content for Big4.com’s Readers
Big4.com needed to act quickly to keep from being overlooked in a large, competitive marketplace. To rejuvenate itself, Big4.com executed a content-centered strategy. For most companies, this is an effective way to grow on the web. New content allows you to use your business expertise, putting your business knowledge to work. Also, it is less expensive than other approaches to web marketing.
Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.
Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.
The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The web site now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its
Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on their team (or their outsourced graphic designer) advised them it was a bad move. As a result, business owners waste money and eventually become discouraged with taking a proactive approach to attracting new customers – “marketing”. This article focuses on helping you make wiser choices and not wasting time and money when it comes to hiring the right designer for you. Here’s the inside scoop on hired graphic designers that aren’t experts in marketing (and most of them aren’t): they’re not involved or concerned in whether the design project makes sense for you, if it will be financially worth it, or what kind of positive results you should expect from the design project. The majority of graphic designers are order takers: you tell them what you want created, and they design it. Now your project may be a success or failure, but regrettably, the artist isn’t as
Big4.com focuses on the current employees and alumni of the Big Four accounting firms and their related consulting firms. The Big Four are Deloitte, Ernst & Young, PricewaterhouseCoopers, and KPMG. Consulting firms related to the Big Four – through mergers and acquisitions, divestitures, or group hires – include BearingPoint, Cap Gemini, and Accenture. The Big Four excel at alumni management; online and personal networks – both formal and informal – thrive among former Big Four employees.
Few companies leave such a pronounced impression on their employees, even years after they have moved to new firms. Having worked for one of the Big Four is like being initiated into a business fraternity. Former employees keep in touch with each other – cultivating relationships that lead to new jobs and future business deals.
The market for current and former Big Four employees is substantial. The Big Four have a total of approximately 100,000 current employees during any given year. With an annual turnover of about 30%, 30,000 new alumni are created every year in the United States – and 30,000 new Big Four employees replace them. “Big Four Alumni” is a demographic that grows rapidly, consistently, and predictably, making it a great venue for an online community. Big Four alumni and employees tend to have professional positions, almost universally some form of higher education, and starting salaries that exceed US$50,000.
Big4.com wants to become the focal point of the broad Big Four alumni community by offering content specific to Big Four alumni, as well as services and merchandise that would appeal to this demographic, Big4.com has focused on building a network that can be monetized effectively at a future date.
Big4.com’s Challenges
The most substantial challenge faced by Big4.com comes from its own audience. The Big Four firms already do an effective job of managing their alumni networks. Further, these firms have access to information from themselves first – detailed and confirmed information about their former employees as well as internal news that has not reached the public. These factors provide for a much richer online community. While Big4.com has broad appeal across the Big Four, it does not have the nascent information advantages of the alumni web sites for Deloitte, KPMG, Ernst & Young, and PricewaterhouseCoopers.
This problem is common among small businesses. Often, we struggle to differentiate ourselves from larger competitors. Their sheer size can overshadow our differences – and competitive advantages – despite the fact that what we offer is unique and more appropriate to our audiences. Big4.com’s problems were not unusual. It needed a way to stand out, but the competition was overwhelming in its size and presence.
From a web marketing perspective, specific problems have resulted from Big4.com’s competitive environment: 1. A low number of monthly unique visitors 2. Few page views per monthly unique visitor 3. Infrequently updated content
Monthly unique visitors are the web equivalent of print circulation. Consequently, there is a direct correlation between monthly unique visitors and the ability to garner advertising revenue. With only 10,000 monthly unique visitors, Big4.com’s share of the Big Four alumni market was quite small. Big4.com needed to find ways to attract new readers.
In addition to needing to find new readers, Big4.com had the derivative challenge of needing to keep visitors on the site. The average visitor did not spend much time on the site per month. Generally, readers left after only two page views. This tendency resulted from a dearth of content, with new articles appearing only monthly.
The lack of content not only resulted in a lower level of reader engagement – it also had a search engine impact. Big4.com did not receive prominent search engine results placement, which limited the publication’s ability to attract new readers.
New Content for Big4.com’s Readers
Big4.com needed to act quickly to keep from being overlooked in a large, competitive marketplace. To rejuvenate itself, Big4.com executed a content-centered strategy. For most companies, this is an effective way to grow on the web. New content allows you to use your business expertise, putting your business knowledge to work. Also, it is less expensive than other approaches to web marketing.
Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.
Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.
The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The web site now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its
Gone are the days when you would spend money and hope to get a return. Every dollar must be accountable. Learn how to spend less and get more. This sounds great but what's the gimmick?Today's world is not the I wish world, but rather the calculated world. We calculate the odds before we make any decision, like who to date, what car to buy, which house to buy, what school to go to and what career to choose. The logical progression is to make marketing less of a risk. The customer will always be satisfied, but maybe not by you. So what do I do to make sure they buy from me. Traditionally some ad executive would say this is a great idea let's market and promote it. Here they try to convince the public that they need their product. This might work one time or for a while but most businesses want steady repeat loyal customers in order to grow a long term successful business. Know your customer, what they want, what they crave and what they need.How do I find this out... Luckily we live in the most data filled environment ever. The last time you bought something at Costco, The Gap or Saks, did the perso
Big4.com wants to become the focal point of the broad Big Four alumni community by offering content specific to Big Four alumni, as well as services and merchandise that would appeal to this demographic, Big4.com has focused on building a network that can be monetized effectively at a future date.
Big4.com’s Challenges
The most substantial challenge faced by Big4.com comes from its own audience. The Big Four firms already do an effective job of managing their alumni networks. Further, these firms have access to information from themselves first – detailed and confirmed information about their former employees as well as internal news that has not reached the public. These factors provide for a much richer online community. While Big4.com has broad appeal across the Big Four, it does not have the nascent information advantages of the alumni web sites for Deloitte, KPMG, Ernst & Young, and PricewaterhouseCoopers.
This problem is common among small businesses. Often, we struggle to differentiate ourselves from larger competitors. Their sheer size can overshadow our differences – and competitive advantages – despite the fact that what we offer is unique and more appropriate to our audiences. Big4.com’s problems were not unusual. It needed a way to stand out, but the competition was overwhelming in its size and presence.
From a web marketing perspective, specific problems have resulted from Big4.com’s competitive environment: 1. A low number of monthly unique visitors 2. Few page views per monthly unique visitor 3. Infrequently updated content
Monthly unique visitors are the web equivalent of print circulation. Consequently, there is a direct correlation between monthly unique visitors and the ability to garner advertising revenue. With only 10,000 monthly unique visitors, Big4.com’s share of the Big Four alumni market was quite small. Big4.com needed to find ways to attract new readers.
In addition to needing to find new readers, Big4.com had the derivative challenge of needing to keep visitors on the site. The average visitor did not spend much time on the site per month. Generally, readers left after only two page views. This tendency resulted from a dearth of content, with new articles appearing only monthly.
The lack of content not only resulted in a lower level of reader engagement – it also had a search engine impact. Big4.com did not receive prominent search engine results placement, which limited the publication’s ability to attract new readers.
New Content for Big4.com’s Readers
Big4.com needed to act quickly to keep from being overlooked in a large, competitive marketplace. To rejuvenate itself, Big4.com executed a content-centered strategy. For most companies, this is an effective way to grow on the web. New content allows you to use your business expertise, putting your business knowledge to work. Also, it is less expensive than other approaches to web marketing.
Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.
Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.
The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The web site now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its
For those interested in the music business, few things are as exciting or as challenging as opening their own music business. There are many facets to the music business, from acting as agent to the hot new music group to running a successful outlet selling new and used musical instruments.==The Music Industry==The music industry offers some unique challenges and some great opportunities, and the savvy businessperson can take advantage of those challenges and opportunities to create a thriving business even in the most difficult of climates.Before opening the doors of your great music store, or taking the new band to the top, however, it will be necessary to create a solid business plan in order to attract financing, partners and investors.No businessperson will invest in a new music business without a thorough understanding of that business’s prospects for success. A business plan is a way to communicate the goals of the business and to quantify its financial needs and prospects.== What Should You Include In Your Business plan ==Many new business owners
From a web marketing perspective, specific problems have resulted from Big4.com’s competitive environment: 1. A low number of monthly unique visitors 2. Few page views per monthly unique visitor 3. Infrequently updated content
Monthly unique visitors are the web equivalent of print circulation. Consequently, there is a direct correlation between monthly unique visitors and the ability to garner advertising revenue. With only 10,000 monthly unique visitors, Big4.com’s share of the Big Four alumni market was quite small. Big4.com needed to find ways to attract new readers.
In addition to needing to find new readers, Big4.com had the derivative challenge of needing to keep visitors on the site. The average visitor did not spend much time on the site per month. Generally, readers left after only two page views. This tendency resulted from a dearth of content, with new articles appearing only monthly.
The lack of content not only resulted in a lower level of reader engagement – it also had a search engine impact. Big4.com did not receive prominent search engine results placement, which limited the publication’s ability to attract new readers.
New Content for Big4.com’s Readers
Big4.com needed to act quickly to keep from being overlooked in a large, competitive marketplace. To rejuvenate itself, Big4.com executed a content-centered strategy. For most companies, this is an effective way to grow on the web. New content allows you to use your business expertise, putting your business knowledge to work. Also, it is less expensive than other approaches to web marketing.
Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.
Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.
The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The web site now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its
In the list building model, you are generally sending traffic to a lead collection page, which generally offers your visitor some free gift for subscribing to your email list, then sending your list traffic itself to your sales pages once they have opted in to your list. I call this the leveraged traffic model, because, as a function of being able to send your list traffic to multiple pages in the future, you can gain more traffic over time by using the list building model. Of course, the list building model can be used in conjunction with any of the web business models; the list building model is more about leveraging traffic than anything else.So what are the first practical steps to getting your web business of the ground?These are the first things you need to do: 1) Get a domain name2) Get web hosting3) Get an autoresponder (to automatically email your opt in email list)4) Put a squeeze page on your web site5) Find or create a free giveaway product for your squeeze page6) Write a series of emails to send to your email list7) Sen
New Content for Big4.com’s Readers
Big4.com needed to act quickly to keep from being overlooked in a large, competitive marketplace. To rejuvenate itself, Big4.com executed a content-centered strategy. For most companies, this is an effective way to grow on the web. New content allows you to use your business expertise, putting your business knowledge to work. Also, it is less expensive than other approaches to web marketing.
Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.
Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.
The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The web site now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its other key metric, page views per monthly unique visitor. Big4.com was able to affect this transition over six months.
Big4.com was able to leverage its readers for the increase of content volume. Many readers, committed to the Big Four alumni community, were eager to submit their own content. As a result, internal writers became editors, and Big4.com was able to increase its pace and volume of publication with little increase in cost.
The proliferation of content yielded an additional benefit – syndication. Other online publications around the world took an interest in Big4.com’s content, and they carried the articles themselves – while preserving Big4.com’s bylines. This implicitly increased Big4.com’s readership while functioning as advertising for Big4.com on other sites. The consistent republishing of Big4.com’s content with attribution resulted in the acquisition of many new readers as well as a long-term, no-cost strategy for web site promotion.
Conclusion
Think about your own business on the web. You may have many of the same problems that Big4.com did. Larger competitors get in your way without even noticing you. While you get a fairly steady flow of visitors to your web site, you would be happy with more – in fact, you need more traffic. But, your budget just cannot handle expensive or sophisticated web marketing efforts.
Big4.com’s experience demonstrates that strengthening your presence on the web does not have to be expensive. Simply putting more content on the web site yielded substantial results for Big4.com, and these results have gained momentum. With little expenditure, Big4.3com has earned a great return.
You can take advantage of Big4.com’s experience. Online growth does not have to be expensive, time-consuming, or sophisticated. You can leverage your business expertise to grow. Increasing your content consistently and regularly helps you promote your business, educate your customers, and attract new business.
Copyright 2006 Daniel Scheff
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