One of the most effective methods for marketing online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:

1. A person searches on a keyword or phrase like, “Eva

Six Keys to Small Business Success
1. Business Planning Clearly describe your business idea, your vision and mission. You have three ways to prepare your business plan: a.Prepare it yourself using Excel spreadsheets. b.Prepare it yourself with business plan software. c.Hire an experienced and excellent legal and business plan consultant to write the plan for you.The obvious best choice is to ha

More and more people are turning to the Internet to find local resources. At the top of the list is the search for real estate and agents.

The experts predict the next wave of the Internet will be local marketing. Currently the real estate industry is leading the way with estimated online marketing expenditures exceeding $1 billions for 2005. That amount is expected to grow substantially over the next few years.

There are those realtors who have figured out how to successfully market online, and are reaping the rewards. What are those rewards? A source of new customers at a much lower cost per acquisition.

As a realtor here are some facts that you simply can’t ignore:

More then half (56 percent) of all consumers now use the Internet when buying real estate, which is up from 28 percent in 2000. When asked where they first learned about the home they purchased, 24% of buyers identified the Internet. That is an increase from 15% in 2004.

Buyers who initially do their research online tend to be better informed. Equipped with their knowledge gathered from the Internet, they spend significantly less time with their realtor, and preview fewer houses then traditional buyers. In other words, you get an ideal buyer that requires less of your time and resources in making a purchase.

What is required to profit on the Internet?

In addition to having a functional and effective web site, realtors need to aggressively market their business on the Internet. You must have a presence where your customers are searching.

One of the most effective methods for marketing online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:

1. A person searches on a keyword or phrase like, “Evan

Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc.So if traditional marketing is no longer effective, then how will you get the word out about your prod

expected to grow substantially over the next few years.

There are those realtors who have figured out how to successfully market online, and are reaping the rewards. What are those rewards? A source of new customers at a much lower cost per acquisition.

As a realtor here are some facts that you simply can’t ignore:

More then half (56 percent) of all consumers now use the Internet when buying real estate, which is up from 28 percent in 2000. When asked where they first learned about the home they purchased, 24% of buyers identified the Internet. That is an increase from 15% in 2004.

Buyers who initially do their research online tend to be better informed. Equipped with their knowledge gathered from the Internet, they spend significantly less time with their realtor, and preview fewer houses then traditional buyers. In other words, you get an ideal buyer that requires less of your time and resources in making a purchase.

What is required to profit on the Internet?

In addition to having a functional and effective web site, realtors need to aggressively market their business on the Internet. You must have a presence where your customers are searching.

One of the most effective methods for marketing online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:

1. A person searches on a keyword or phrase like, “Eva

What Actually Happens When You Enter That Web Address In Your Browser?
Whenever your click on a link or type an address into your web browser you're making a "request" for that particular page. That request is handled by what is known as the Hyper Text Transfer Protocol (HTTP). The request gets routed over the internet to the appropriate server and if everything goes according to plan, that server will send the page requested back to your browser.HTTP is an integral par

rcent) of all consumers now use the Internet when buying real estate, which is up from 28 percent in 2000. When asked where they first learned about the home they purchased, 24% of buyers identified the Internet. That is an increase from 15% in 2004.

Buyers who initially do their research online tend to be better informed. Equipped with their knowledge gathered from the Internet, they spend significantly less time with their realtor, and preview fewer houses then traditional buyers. In other words, you get an ideal buyer that requires less of your time and resources in making a purchase.

What is required to profit on the Internet?

In addition to having a functional and effective web site, realtors need to aggressively market their business on the Internet. You must have a presence where your customers are searching.

One of the most effective methods for marketing online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:

1. A person searches on a keyword or phrase like, “Eva

Outsource for the Right Reasons
Although outsourcing is all the rage in business today, it can also be a dangerous strategy if done for the wrong reasons. Following are some bad reasons for and associated dangers of shifting responsibility for some business processes or products to outside firms.Wrong Reason #1 – You just aren’t interested in doing it yourself.Potential Danger – If you’re not interested in it there’s a good

thered from the Internet, they spend significantly less time with their realtor, and preview fewer houses then traditional buyers. In other words, you get an ideal buyer that requires less of your time and resources in making a purchase.

What is required to profit on the Internet?

In addition to having a functional and effective web site, realtors need to aggressively market their business on the Internet. You must have a presence where your customers are searching.

One of the most effective methods for marketing online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:

1. A person searches on a keyword or phrase like, “Eva

Franchise Sales Gone Bad; Problems in Arbitration
Franchise salespeople have to be extra careful when selling franchises. A franchise sale gone bad can lead to litigation or arbitration. Even in those cases where the franchise agreement calls for arbitration a fraudulent misrepresentation by a franchise sales person can break the franchise agreement and the arbitration clause.Arbitration in franchising actually works good for both parties and saves

need to aggressively market their business on the Internet. You must have a presence where your customers are searching.

One of the most effective methods for marketing online is Pay Per Click advertising. The two major players of PPC are Google and Yahoo. It works as follows:

1. A person searches on a keyword or phrase like, “Evanston Illinois Real Estate.”

2. As an advertiser you bid for ad positioning on that term (1st, 2nd, 3rd position, etc). Obviously you bid on terms that are relevant to your business and would be used by potential real estate buyers in your area. There is no limit to the number of keywords or phrases that you can bid on.

3. When the search results appear your ad is displayed at the top or right hand side of the page. These ads are often referred to as "Sponsored" links. If a person clicks on your ad and goes to your site, you pay a price per click that you designated. The appeal of PPC is that you control your costs by specifying a cost per click and a daily expenditure. In addition, you are only paying for performance. You only pay when there is a click to your site.

What makes PPC so appealing is the fact that it is so targeted. If you select the right terms to bid on, you end up with prospects coming to your site that are actively pursuing your services. That is the primarily reason it is much more cost-effective than offline advertising.

I recently set up a PPC campaign for a realtor in my area. It took a couple of hours. The Google ads went live immediately, and the Yahoo ads started two days later. In about a week I got a call from the Realtor. She said, "I don’t know what you did, but we are suddenly swamped with leads." It is that simple if done right.