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Atricle Dump - Speak To The Dog, About What Matters To The Dog, In The Language Of The Dog
If you’ve ever taken one of those “Marketing 101” classes, you may already know the “5 P’s” of marketing:• Pricing • Product • Promotion • Placement (distribution) • Positioning (how you’re special or unique)In this article, we’ll look at what is arguably the most critical “P” – Positioning.Positioning is the process of differentiating your company from the others in your general category. Why bother with this exercise? It’s simple: Unless you do so, your potential clients won’t have a clue why they should buy from YOU instead of others.Positioning PerilsMost businesses eventually understand how to develop a great product (or service), how to set proper pricing structures, and even learn the best ways to promote and place (or distribute) what they offer. But some get confused into thinking that in order to generate more sales, they have to keep changing that product – big mistake!For example, I have several clients who initially told me that their service or product wasn’t good enough, or they believed they had to get more and more education or certifications to properly promote their companies. Women, especially, are often inclined to believe they need more education – instead of learning how to efficiently communicate their value.What I have found is that mostly these well-intentioned (but ultimately misguided) souls simply need clarification to define their positioning e
Package Inserts – If you’re going to mail out a product or package to a customer anyway, always tuck a sales letter for another product in the package. It won’t cost you any more, and when your customer receives that package, he or she will be pleased with the product (assuming your product isn’t junk) and be more favorable towards another purchase from you. You can also joint venture with other companies that target your niche market and get them to include your insert when shipping their product.Mini-seminars – A great way to bundle up all of your products and services and sell them from the platform. It’s very inexpensive to rent a hall and put on a 2 hour presentation for your target market on something that interests them. You position yourself as the expert, and you get to pitch your products and services. Be sure to record the event and offer it to other prospects who may not be able to attend the presentation in person.JP Maroney (http://www.jpmaroney.com) did this for a shoestring cost and raked in six figures as a result. Michel Fortin (http://www.successdoctor.com) has done this also, repeatedly, and to my knowledge has never failed to make money. Look at the model of the Big Seminar (http://www.bigseminar.com). Speakers don’t get paid, but still make money by pitching their products. It works, and anyone who doesn’t have one or more of these planned is missing out of a lot of extra potential income.Teleseminars –
A joint of roast beef is sizzling over an open fire on a glorious summer day. The aroma fills the air as you cut the juicy meat into generous slices and stack them on a plate to pass around your friends. Your pet dog, driven crazy by the smell starts begging, whining and running around excitedly, hoping for a piece of the delicious steak.
“Speak to the dog, about what matters to the dog in the language of the dog” Jeff Eisenberg – Call to action
What Jeff doesn’t mean is start barking at people.
What he means is write for your target audience, about what it is they want, in a simple and attractive way. I’m sure that you’re now thinking about roast beef. That’s what you need to do when writing for your website, try to put a picture in your prospects head. The most important factors influencing conversion rates are your copy and content, your copy attracts, persuades and provides momentum, while your content answers all you
In the past moving pallet rack from one location to another location was overwhelming and time consuming. The process of relocating pallet rack first begins with unloading all of the stored material from the storage system (pallet rack) and finding a temporary home for it until the new location is ready. After the storage system has been unloaded, the tear down or demo of the rack would begin. The tear down process seems to be less time consuming than the rebuilding of the storage system but equipment such as forklifts and scissor lifts are need for both the tear down and rebuilding of the storage system adding another cost to the project. After the pallet rack is torn down or disassembled, the components would be stacked and organized for stable movement to the new location. Upon arrival at the new location, re-assembly of the pallet rack would proceed. After the storage system is re-assembled and anchored to the floor, the pallet rack is ready to store material. Sounds easy and it is but very time consuming and considerable downtime of the facility has to be expected.By using a pallet rack moving systems, pallet rack can be moved and relocated in 1/3rd of the time. The system is designed to move the pallet rack intact with material still on the storage system. Down time, labor costs, and equipment costs are saved due to minimal product displaced, no rack demolition, and no re-assembly of the pallet rack.When using a palle
“Speak to the dog, about what matters to the dog in the language of the dog” Jeff Eisenberg – Call to action
What Jeff doesn’t mean is start barking at people.
What he means is write for your target audience, about what it is they want, in a simple and attractive way. I’m sure that you’re now thinking about roast beef. That’s what you need to do when writing for your website, try to put a picture in your prospects head. The most important factors influencing conversion rates are your copy and content, your copy attracts, persuades and provides momentum, while your content answers all you
A domain transfer is nothing but a domain registrar transfer, as it means the transfer of the name from one registrar to another. There was a time when all domain names were handled by Network Solutions, Inc. leaving you with no choice at all. But the monopoly no longer exists and now you can choose from over a hundred domain registers according to your needs and financial capability.For transfer of domain, you should apply to the gaining registrar, as it is responsible for the operation. It is the duty of the gaining registrar to ensure that the application for transfer by the domain owner is a valid one. The validation usually is in the form of an email sent to the administrative contact that requires a reply. In some cases, however, signed faxes are used.Losing registrars these days may resort to 'double-checking.' In this case, they will perform additional security checks if you seek transfer from them. The losing registrars may ask you to reply to an email, or dispatch a notarized letter.As in the case of cheap transfers, you will find a number of registrars that will offer you free transfer of domain names. The process of transfer is not complex, but is comprised of a number of steps that must be followed. Although the transfer is free of cost, they nonetheless charge an amount (mostly less than ten dollars) as domain registration fee and adds one year to the current domain’s expiry date. Some registrars will also all
“Speak to the dog, about what matters to the dog in the language of the dog” Jeff Eisenberg – Call to action
What Jeff doesn’t mean is start barking at people.
What he means is write for your target audience, about what it is they want, in a simple and attractive way. I’m sure that you’re now thinking about roast beef. That’s what you need to do when writing for your website, try to put a picture in your prospects head. The most important factors influencing conversion rates are your copy and content, your copy attracts, persuades and provides momentum, while your content answers all you
10 CRITICAL ELEMENTS OF A SUCCESSFUL BUSINESSThe rules that a successful business operate by today are very different from the rules of 20 to 30 years ago. The widespread use of technology has dramatically cut response times and elevated customer expectations of service. Competitive advantage is the catch cry, but most business owners struggle to articulate what their point of difference is. The statistics are well known: a staggering 40% of all new businesses fail within the first 12 months. Within 5 years, more than 80% will have failed. And yet, people are flocking to start up new businesses in ever increasing numbers.What is it then, that sets apart the successful businesses from the unsuccessful ones? Here are my top ten tips for creating and maintaining a successful business. As you read, think to yourself – how does my business stack up?1. Successful businesses have repeatable, scalable systemsThe processes in the business are clear, usually documented and followed religiously by all. This ensures the customer gets the same experience, every time they deal with the company.2. They don’t depend on one personIf all the knowledge and skill resides in one person’s hands or head, then the business is in serious trouble when that person wants to take a holiday, has to go to hospital, breaks an arm or leg etc.3. Successful businesses can articulate what makes them differen
As I was thinking about the reliability of the implication about campaign materials I’d come across the valuable business tool for modern marketers - postcard.It is often implied that postcards are ideal tool to have because they are very economical and can be easily packaged. Simple and portable these cards are very handy to be carried and sent via mail.More often people mistakenly interpret the use of postcards. They only perceive it as a valuable tool for greeting, used for special occasions and used to announce special events. What they can’t see is that postcard can be widely used a marketing tool.Postcards as a valuable tool for business – many advertisers make use of this card because they are simple, economical and can be reproduced in large number of prints plus the notion that it can be easily packaged. As a handy tool these postcards can be sent out to reach for number of people of different places.As a tool that is sent via mail and distributed by hand, it is also important that your cards must possess durability and sturdiness. Durability to stand against wear and tear, sturdiness to keep your cards from being crumpled, from this you are being assured to have a presentable distribution of cards.Aside from the sturdiness and durability of your cards it must also have good designs to capture your clients’ attention. In choosing for a design always think about your market and who your audiences are. B
Where do you normally start when working with a new client? Is there a set process you follow?
Yes. We start by asking lots of questions. Initially we get the basic business information so we can ascertain how deeply the client has thought about their website as a business. You’d be surprised how many companies don’t know what their cost per visit is or their profit per website visitor. So we develop a business objective so that we can say, ‘this is where you are now’.
Next we’ll do an analysis of how far we think we can take them, based on their own limitations and budget. Then we can say what service the
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