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Atricle Dump - The High Cost of Not Having an Online Marketing Strategy
Why Do Some Websites Make Money While Others Don't
I received a question from a lady subscriber a few days back. Her question was,”Sherman, why do some websites make money while others don't?”There are 5 essentials. Miss one, and your website will not make money. For clarity and your understanding, lets break it up into 5 simple parts.You will not make money when there is: -Lack of Traffic -Lack of Follow up -Lack of Clear Instructions -Lack of Delivery -Lack of ActionPoint #1: Lack of Traffic. Some websites have no links to their website and still earn tons of cash. Why? This is because, these sites have affiliates that are marketing for them using Paid Advertising such as Google Adwords or Yahoo search marketing. Others use Reputable lead companies and channel the leads through formulas. If you wish to leverage on affiliates, you need to protect them and give them as much training as possible to help them succeed. When they succeed, so do you. Having said that, there will be affiliates that don’t put in the effort, don’t worry about them, just foc
ew players are entering your market every day, and they're capturing your market share.I received a question from a lady subscriber a few days back. Her question was,”Sherman, why do some websites make money while others don't?”There are 5 essentials. Miss one, and your website will not make money. For clarity and your understanding, lets break it up into 5 simple parts.You will not make money when there is: -Lack of Traffic -Lack of Follow up -Lack of Clear Instructions -Lack of Delivery -Lack of ActionPoint #1: Lack of Traffic. Some websites have no links to their website and still earn tons of cash. Why? This is because, these sites have affiliates that are marketing for them using Paid Advertising such as Google Adwords or Yahoo search marketing. Others use Reputable lead companies and channel the leads through formulas. If you wish to leverage on affiliates, you need to protect them and give them as much training as possible to help them succeed. When they succeed, so do you. Having said that, there will be affiliates that don’t put in the effort, don’t worry about them, just foc
The tools we're talking about are a double-edged sword. If you don't capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don't just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you've fought so hard to build? It's time to reclaim what's yours, and online marketing is the answer.
Commoditization
Trust us, we don't just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this "commoditization" of products doesn't do your company justice, and your bottom line may already be suffering because of it.
What's the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an ex
How Your Blog Can Become The Primary Means Of Work
You have made it clear that you want direct answers on how make of blogging your primary means of sustainability. I can say that I go on over 7 hours a day, but I can not to consider myself a full-time blogger, because it’s not yet my primary work. Before to starting with blogging, you must looking how much of time and energy you can spend a day.What I’m going to release to you guys is what one of my blogging experience.Building a successful website doesn’t happening in one day. One of most important factors which contributes to the success is your continuing effort to educate himself and hard work. The point is that the reason why the same advice is floating on more then one place on the internet is because is the principles of success are all universal.Learning by other bloggeers. Sure, initially I do not really have had time to read a lot of blogs, I’ve hard worked on the SEO and I’ve worked on this stuff before to looking other blogs, but I realized rather quickly that I had been terribly short sighted on the importance of my
B2B and industrial companies are slow to embrace online marketing. It's a curious reluctance given that online marketing is performance-driven, pays for itself, and consistently delivers new, qualified business that can mean dramatic increases in sales and growth.You have made it clear that you want direct answers on how make of blogging your primary means of sustainability. I can say that I go on over 7 hours a day, but I can not to consider myself a full-time blogger, because it’s not yet my primary work. Before to starting with blogging, you must looking how much of time and energy you can spend a day.What I’m going to release to you guys is what one of my blogging experience.Building a successful website doesn’t happening in one day. One of most important factors which contributes to the success is your continuing effort to educate himself and hard work. The point is that the reason why the same advice is floating on more then one place on the internet is because is the principles of success are all universal.Learning by other bloggeers. Sure, initially I do not really have had time to read a lot of blogs, I’ve hard worked on the SEO and I’ve worked on this stuff before to looking other blogs, but I realized rather quickly that I had been terribly short sighted on the importance of my
So, why are some companies sometimes reticent about using online marketing when the benefits in terms of exposure and revenue are so substantial? We thought we'd seek out those with the answers.
Direct From the Source
We talked to CEOs and Marketing Managers of companies that have embraced online marketing. These industry leaders are quick to confirm that Internet marketing more than pays for itself. In addition, in a short period of time online marketing has become a critical, indispensable channel for generating customer awareness and sales directly enhancing the bottom line.
The message from industry insiders clear: The risk involved with online marketing is small. The rewards are infinite.
We asked a number of your B2B colleagues what it would have cost them to delay embracing the power of online marketing. This is what they had to say.
Lost Business
Experts agree that online search has become the primary source of information for those making B2B buying decisions. Most business consumers first turn to a search engine during the investigation phase of their buying process, and just about all of them will use the Internet at some point during the decision-making process. That's right. Nearly all of them.
That's a staggering fact, and those who have taken advantage of online marketing know this trend is some of the best news in decades for companies willing to exploit the new ways businesses do business.
The reliance on search in the buying process means your company has never had a better opportunity to reach and capture new business. But it also means that every day you wait means business lost to your competitors.
Online Marketing Pays for Itself
Industry pros understand the bottom line and the need for measurable returns on any investment, especially when it comes to spends for advertising and marketing. They also understand that online marketing is one of the few methods guaranteed to pay for itself.
Online marketing, specifically paid placement and search engine optimization, have a proven track record in giving companies the highest returns of any vehicle in their marketing mix.
In addition, online marketing is a low-risk proposition because it's based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced.
Those in the know insist online marketing generates 20-50% of the qualified sales leads in industries that have traditionally relied on sales prospecting, word-of-mouth and trade shows.
The numbers don't lie. What is your company waiting for?
Competition
Everyone wants a competitive advantage, but even tried and tested methods can't keep pace with the monumental strides being made with online marketing.
With online marketing, you can fend off your competitors and dominate niche markets. The Internet creates a level playing field where businesses of all sizes can compete. Anyone can stake a position as a leader. What would it be worth to your company to be in that position?
And here's another insight we heard from B2B pros. One of the unique benefits of the Internet is that is affords smaller businesses the chance to appear bigger than they are. Online, a three-person operation can look slicker than an international conglomerate. You can turn this to your advantage with a minimal investment of time and money. Indextree can show you the way.
So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it's hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren't set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources.
As in most areas of business, in the realm of online marketing, it pays to act decisively..
Online Buyers are Ready to Buy
Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It's just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site.
In the world of online marketing, your customer is already looking for your product. They're actively looking to do business with someone. That someone should be you.
New competitors
It's not something you like to think about, but they're out there, and they're after your business. New players are entering your market every day, and they're capturing your market share.
The tools we're talking about are a double-edged sword. If you don't capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don't just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you've fought so hard to build? It's time to reclaim what's yours, and online marketing is the answer.
Commoditization
Trust us, we don't just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this "commoditization" of products doesn't do your company justice, and your bottom line may already be suffering because of it.
What's the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an ex
Why Nursing
One thing you should know before entering the nursing profession or for that friend of yours, who decided to become a Red Cross nurse after testing her life choices at least twice, is that Nursing has its hazards. Especially in hospitals, nursing care facilities, and clinics, where nurses may care for individuals with infectious diseases. Being able to care for a patient and at the same time acquiring a firm base of scientific knowledge are indispensable elements of a nursing career.Individuals considering nursing should carefully weigh the advantages and disadvantages of enrolling in a BSN program, because, if they do, their advancement opportunities usually are broader. This can decrease the amount of mandatory overtime that nurses are required to work. In addition, the number of older people, who are much more likely than younger people to need nursing care, is projected to grow rapidly. For example, employment is expected to grow more slowly in hospitals which comprise health cares largest industry than in most other health care industries
ary source of information for those making B2B buying decisions. Most business consumers first turn to a search engine during the investigation phase of their buying process, and just about all of them will use the Internet at some point during the decision-making process. That's right. Nearly all of them.One thing you should know before entering the nursing profession or for that friend of yours, who decided to become a Red Cross nurse after testing her life choices at least twice, is that Nursing has its hazards. Especially in hospitals, nursing care facilities, and clinics, where nurses may care for individuals with infectious diseases. Being able to care for a patient and at the same time acquiring a firm base of scientific knowledge are indispensable elements of a nursing career.Individuals considering nursing should carefully weigh the advantages and disadvantages of enrolling in a BSN program, because, if they do, their advancement opportunities usually are broader. This can decrease the amount of mandatory overtime that nurses are required to work. In addition, the number of older people, who are much more likely than younger people to need nursing care, is projected to grow rapidly. For example, employment is expected to grow more slowly in hospitals which comprise health cares largest industry than in most other health care industries
That's a staggering fact, and those who have taken advantage of online marketing know this trend is some of the best news in decades for companies willing to exploit the new ways businesses do business.
The reliance on search in the buying process means your company has never had a better opportunity to reach and capture new business. But it also means that every day you wait means business lost to your competitors.
Online Marketing Pays for Itself
Industry pros understand the bottom line and the need for measurable returns on any investment, especially when it comes to spends for advertising and marketing. They also understand that online marketing is one of the few methods guaranteed to pay for itself.
Online marketing, specifically paid placement and search engine optimization, have a proven track record in giving companies the highest returns of any vehicle in their marketing mix.
In addition, online marketing is a low-risk proposition because it's based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced.
Those in the know insist online marketing generates 20-50% of the qualified sales leads in industries that have traditionally relied on sales prospecting, word-of-mouth and trade shows.
The numbers don't lie. What is your company waiting for?
Competition
Everyone wants a competitive advantage, but even tried and tested methods can't keep pace with the monumental strides being made with online marketing.
With online marketing, you can fend off your competitors and dominate niche markets. The Internet creates a level playing field where businesses of all sizes can compete. Anyone can stake a position as a leader. What would it be worth to your company to be in that position?
And here's another insight we heard from B2B pros. One of the unique benefits of the Internet is that is affords smaller businesses the chance to appear bigger than they are. Online, a three-person operation can look slicker than an international conglomerate. You can turn this to your advantage with a minimal investment of time and money. Indextree can show you the way.
So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it's hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren't set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources.
As in most areas of business, in the realm of online marketing, it pays to act decisively..
Online Buyers are Ready to Buy
Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It's just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site.
In the world of online marketing, your customer is already looking for your product. They're actively looking to do business with someone. That someone should be you.
New competitors
It's not something you like to think about, but they're out there, and they're after your business. New players are entering your market every day, and they're capturing your market share.
The tools we're talking about are a double-edged sword. If you don't capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don't just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you've fought so hard to build? It's time to reclaim what's yours, and online marketing is the answer.
Commoditization
Trust us, we don't just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this "commoditization" of products doesn't do your company justice, and your bottom line may already be suffering because of it.
What's the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an ex
Email Marketing: Still an Effective Internet Marketing Technique?
Email marketing is still one of the most effective forms of low-cost Internet marketing. It is one of the most widely-used internet marketing techniques and has an excellent reputation for capturing targeted prospects to your web site.Using email as an internet marketing technique is virtually free! The only cost that can arise is the cost of an auto responder, some of them are free but I would not recommend them. Other than purchasing an auto responder your email marketing expenses are nil. That is why this internet marketing technique is one of the most viable on the internet.The key is building a permission based list of email addresses that you can market to. When I refer to market I don’t mean sending them emails everyday asking them to send money. What I do mean is having an email marketing plan that builds a trusting relationship with your list so you can provide high quality and informative information to them.With the increasing success of niche marketing on the internet email marketing still is an effective interne
ddition, online marketing is a low-risk proposition because it's based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced.Email marketing is still one of the most effective forms of low-cost Internet marketing. It is one of the most widely-used internet marketing techniques and has an excellent reputation for capturing targeted prospects to your web site.Using email as an internet marketing technique is virtually free! The only cost that can arise is the cost of an auto responder, some of them are free but I would not recommend them. Other than purchasing an auto responder your email marketing expenses are nil. That is why this internet marketing technique is one of the most viable on the internet.The key is building a permission based list of email addresses that you can market to. When I refer to market I don’t mean sending them emails everyday asking them to send money. What I do mean is having an email marketing plan that builds a trusting relationship with your list so you can provide high quality and informative information to them.With the increasing success of niche marketing on the internet email marketing still is an effective interne
Those in the know insist online marketing generates 20-50% of the qualified sales leads in industries that have traditionally relied on sales prospecting, word-of-mouth and trade shows.
The numbers don't lie. What is your company waiting for?
Competition
Everyone wants a competitive advantage, but even tried and tested methods can't keep pace with the monumental strides being made with online marketing.
With online marketing, you can fend off your competitors and dominate niche markets. The Internet creates a level playing field where businesses of all sizes can compete. Anyone can stake a position as a leader. What would it be worth to your company to be in that position?
And here's another insight we heard from B2B pros. One of the unique benefits of the Internet is that is affords smaller businesses the chance to appear bigger than they are. Online, a three-person operation can look slicker than an international conglomerate. You can turn this to your advantage with a minimal investment of time and money. Indextree can show you the way.
So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it's hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren't set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources.
As in most areas of business, in the realm of online marketing, it pays to act decisively..
Online Buyers are Ready to Buy
Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It's just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site.
In the world of online marketing, your customer is already looking for your product. They're actively looking to do business with someone. That someone should be you.
New competitors
It's not something you like to think about, but they're out there, and they're after your business. New players are entering your market every day, and they're capturing your market share.
The tools we're talking about are a double-edged sword. If you don't capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don't just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you've fought so hard to build? It's time to reclaim what's yours, and online marketing is the answer.
Commoditization
Trust us, we don't just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this "commoditization" of products doesn't do your company justice, and your bottom line may already be suffering because of it.
What's the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an ex
Get Everything You Ever Want Using Professional Negotiating Techniques
Negotiating means bargaining, give-and-take - and striking a deal that leaves all parties to a transaction happy with the outcome!Bargaining touches all aspects of life, from the kids promising to be quiet during your television programme in exchange for an increase in pocket money, to the boss offering an extra day off to any employee willing to take his place at a forthcoming seminar.Negotiating is a two-way process between parties who bargain until a middle point - a compromise - is reached which leaves everyone happy. So what's involved?Whoever you're bargaining with, there are ways to spin the odds in your favour; subtle techniques that can make all the difference between getting what you want and being dissatisfied with a deal. This is the lowdown...BE PREPAREDMake sure you know exactly what you want to achieve before you enter negotiations. Work out how best to achieve it. This means knowing something about the other party, what they want from negotiations and what they are likely to ask for. It also mea
minimal investment of time and money. Indextree can show you the way.Negotiating means bargaining, give-and-take - and striking a deal that leaves all parties to a transaction happy with the outcome!Bargaining touches all aspects of life, from the kids promising to be quiet during your television programme in exchange for an increase in pocket money, to the boss offering an extra day off to any employee willing to take his place at a forthcoming seminar.Negotiating is a two-way process between parties who bargain until a middle point - a compromise - is reached which leaves everyone happy. So what's involved?Whoever you're bargaining with, there are ways to spin the odds in your favour; subtle techniques that can make all the difference between getting what you want and being dissatisfied with a deal. This is the lowdown...BE PREPAREDMake sure you know exactly what you want to achieve before you enter negotiations. Work out how best to achieve it. This means knowing something about the other party, what they want from negotiations and what they are likely to ask for. It also mea
So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it's hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren't set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources.
As in most areas of business, in the realm of online marketing, it pays to act decisively..
Online Buyers are Ready to Buy
Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It's just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site.
In the world of online marketing, your customer is already looking for your product. They're actively looking to do business with someone. That someone should be you.
New competitors
It's not something you like to think about, but they're out there, and they're after your business. New players are entering your market every day, and they're capturing your market share.
The tools we're talking about are a double-edged sword. If you don't capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don't just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you've fought so hard to build? It's time to reclaim what's yours, and online marketing is the answer.
Commoditization
Trust us, we don't just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this "commoditization" of products doesn't do your company justice, and your bottom line may already be suffering because of it.
What's the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an ex
How To REALLY Look For A Job
Are you looking for a job -- really looking? Or are you simply waiting for employment to fall into your lap?If you're like about 75% of the job seekers I've met over the past nine years, you're probably doing too much waiting and not enough searching.Stop.Now.Instead, here are two ways to be more proactive -- and much more effective -- in your job search.1) Stop waiting for job leads to appear. Start making your own.Here's a real estate analogy that directly relates to your job search. (Trust me.)Where would you rather buy a 3-bedroom house, in Japan or the United States?Considering the price would be about $2 million in Japan vs. about $200,000 in the US, you'd likely opt for an American home. And why is Japanese real estate so pricey? Mainly because only about 15% of Japan is habitable. The remaining 85% of land there is too mountainous to build on. So prices are driven into the stratosphere by the intense competition for prime real estate.Well, the traditional employment market is just
ew players are entering your market every day, and they're capturing your market share.Are you looking for a job -- really looking? Or are you simply waiting for employment to fall into your lap?If you're like about 75% of the job seekers I've met over the past nine years, you're probably doing too much waiting and not enough searching.Stop.Now.Instead, here are two ways to be more proactive -- and much more effective -- in your job search.1) Stop waiting for job leads to appear. Start making your own.Here's a real estate analogy that directly relates to your job search. (Trust me.)Where would you rather buy a 3-bedroom house, in Japan or the United States?Considering the price would be about $2 million in Japan vs. about $200,000 in the US, you'd likely opt for an American home. And why is Japanese real estate so pricey? Mainly because only about 15% of Japan is habitable. The remaining 85% of land there is too mountainous to build on. So prices are driven into the stratosphere by the intense competition for prime real estate.Well, the traditional employment market is just
The tools we're talking about are a double-edged sword. If you don't capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.
Don't just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you've fought so hard to build? It's time to reclaim what's yours, and online marketing is the answer.
Commoditization
Trust us, we don't just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this "commoditization" of products doesn't do your company justice, and your bottom line may already be suffering because of it.
What's the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?
Online marketing provides an excellent vehicle for branding and also allows you to capture potential customers earlier in the buying process.
Quality business interactions are more than just a price point. Be heard. Stand out. Reap the windfall.
Build Buyer Awareness and Drive Traffic
Here's the ugly truth. Many manufacturers and distributors don't do a great job with their Web sites. We hear this time and time again not only from the CEOs and Marketing Managers, but also from consumers.
Site visitors are often frustrated by poor online marketing practices. In fact, studies show two-thirds of B2B site visitors complain they don't find what they are looking for, and almost half never return to the site as a result. Now, we're not saying yours is one of those sites. But are you sure you're turning Web site traffic into sales consistently? What impression are you giving potential customers when they visit your site? Are your customers telling other potential customers how professional and easy-to-use your site is?
Online marketing has a lot more to do than simply having a visually appealing Web site. It's more than simply buying keywords and hoping they'll bring you more business. Buying unqualified leads from unknown sources is often like putting your money into a kiln.
Effective online marketing requires knowledge, strategy, implementation, monitoring, and follow-through. Those are the skills and qualities we pride ourselves on at Indextree.
The High Cost of Waiting on the Sidelines
As you read this, there's a good chance your competitors are working on their online marketing strategies. It's even possible they're making inroads into capturing key customer segments you may never be able to recapture.
Is business good right now? Sure. Is it great? Could be better. With an effective online marketing strategy, it could be great.
So, what's it costing you to wait?
Take it from those who have seen the benefits of online marketing firsthand. Standing on the sidelines has never been so costly.
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