e traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a "window shopping" attitude, you are really increasing your chances of making sales significantlyThe usual article format for a product usually goes like this: introduction, features, a sprinkling of sales copy and then a closing statement to encourage people to buy. But then what? The reality is that one article alone isn't going to sweep the web and result in massive profits, especially if you're competing for inclusion in article directories amongst 100's of other people who might be writing about the same product. This is not to say that this isn't a good approach, because it does have it's own benefits in reaching people who are specifically interested in the product.

But is that all there is to the story? It seems kind of pointless to write another article basically recycling and rewording what you've already written because you're still just limiting yourself to the people who are looking for information about the product.

So what can a smart marketer do to get more exposure for the product and reach a wider audience?

Simple - direct targeting by focusing on features. For every feature you have a new opportunity for an article which goes beyond the product itself, giving you a means of reaching every single person who is looking for "something that does x and y". What you're doing really is creating for more traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a "window shopping" attitude, you are really increasing your chances of making sales significantly

for inclusion in article directories amongst 100's of other people who might be writing about the same product. This is not to say that this isn't a good approach, because it does have it's own benefits in reaching people who are specifically interested in the product.

But is that all there is to the story? It seems kind of pointless to write another article basically recycling and rewording what you've already written because you're still just limiting yourself to the people who are looking for information about the product.

So what can a smart marketer do to get more exposure for the product and reach a wider audience?

Simple - direct targeting by focusing on features. For every feature you have a new opportunity for an article which goes beyond the product itself, giving you a means of reaching every single person who is looking for "something that does x and y". What you're doing really is creating for more traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a "window shopping" attitude, you are really increasing your chances of making sales significantly

? It seems kind of pointless to write another article basically recycling and rewording what you've already written because you're still just limiting yourself to the people who are looking for information about the product.

So what can a smart marketer do to get more exposure for the product and reach a wider audience?

Simple - direct targeting by focusing on features. For every feature you have a new opportunity for an article which goes beyond the product itself, giving you a means of reaching every single person who is looking for "something that does x and y". What you're doing really is creating for more traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a "window shopping" attitude, you are really increasing your chances of making sales significantly

der audience?

Simple - direct targeting by focusing on features. For every feature you have a new opportunity for an article which goes beyond the product itself, giving you a means of reaching every single person who is looking for "something that does x and y". What you're doing really is creating for more traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a "window shopping" attitude, you are really increasing your chances of making sales significantly

e traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a "window shopping" attitude, you are really increasing your chances of making sales significantly.

Now here's the catch! Once they find out the product not only does "x and y", but "a,b,c,d....etc." , they start to get excited. When you are able to exceed someone's expectations and they know that they are getting more than they could have hoped for, you've got their attention in a big way. Even better if the product provides solutions to problems they didn't even know they had.
Example:

Let's say "Annie" is an affiliate of rss software which has the following features:

- downloads rss feeds from the web

- allows you to modify existing feeds

- feed website publishing wizard

- feed customizing tool

- submits your own feeds to feed directories

- converts feeds into different formats

- feed language translation tool

Annie then looks at each of these features and comes up with ideas for articles, like:

- how to modify rss feeds

- how to publish rss feeds on your website

- how to publish rss feeds on your blog

- how to customize feeds

- 10 Ways rss feeds can bring free publicity

- how benefits of submitting your feeds to directories

- How to translate feeds

- how to convert rss to html

- how to convert html