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Atricle Dump - The Future of the Internet is Now: An Internet Pioneer Looks to 2006
Every small business knows the importance of exposure to get customers in the door. And while execution of this basic marketing principle comes in varying degrees of complexity and cost, you do not have to empty the bank account to get your company’s name in front of a targe
Imagine the power of making video clips available on every subject under the sun, on demand, instantly available to Internet users.
Video will swamp text, the same way television swamped radio and newspapers.
Video won't eli
Are you among the cool group in your city (usually in cities)? Are there others like you or who want to be like you? Are you an acknowledged style setter? If so, you’re in the position to not only craft a website to communicate with like people, but you stand to effectiv
It's been percolating so long, it's easy to underestimate two things about it:
1. How fast it's coming
2. The profound impact it's going to have on the Internet.
As I write this, it's Christmas season 2005.
My prediction is that by this time next year, the biggest story in the media will be about how video took over the Internet.
It's going to happen that fast - and it's going to be that huge.
How can I be so sure?
I've seen it happen before.
Eleven years ago, I organized and sponsored the first seminar ever held on the subject of marketing on the web.
It was in San Francisco and Marc Andreessen, the inventor of the web browser, was our keynote speaker.
As enthusiastic as we were about the web, we both totally underestimated how fast and how powerfully the web was going to grow.
And that's when the web was just print and pictures.
Imagine the power of making video clips available on every subject under the sun, on demand, instantly available to Internet users.
Video will swamp text, the same way television swamped radio and newspapers.
Video won't elim
You have worked hard on the Internet for a couple of years to develop a website. Your website has become recognized, and it has high traffic. Suddenly, you find that someone is siphoning off some of your traffic because they have registered a domain name that is very similar
My prediction is that by this time next year, the biggest story in the media will be about how video took over the Internet.
It's going to happen that fast - and it's going to be that huge.
How can I be so sure?
I've seen it happen before.
Eleven years ago, I organized and sponsored the first seminar ever held on the subject of marketing on the web.
It was in San Francisco and Marc Andreessen, the inventor of the web browser, was our keynote speaker.
As enthusiastic as we were about the web, we both totally underestimated how fast and how powerfully the web was going to grow.
And that's when the web was just print and pictures.
Imagine the power of making video clips available on every subject under the sun, on demand, instantly available to Internet users.
Video will swamp text, the same way television swamped radio and newspapers.
Video won't eli
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to
How can I be so sure?
I've seen it happen before.
Eleven years ago, I organized and sponsored the first seminar ever held on the subject of marketing on the web.
It was in San Francisco and Marc Andreessen, the inventor of the web browser, was our keynote speaker.
As enthusiastic as we were about the web, we both totally underestimated how fast and how powerfully the web was going to grow.
And that's when the web was just print and pictures.
Imagine the power of making video clips available on every subject under the sun, on demand, instantly available to Internet users.
Video will swamp text, the same way television swamped radio and newspapers.
Video won't eli
Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the mo
As enthusiastic as we were about the web, we both totally underestimated how fast and how powerfully the web was going to grow.
And that's when the web was just print and pictures.
Imagine the power of making video clips available on every subject under the sun, on demand, instantly available to Internet users.
Video will swamp text, the same way television swamped radio and newspapers.
Video won't eli
If you are a professional sales person it pays for you to stay in touch with your prospects and former potential customers who had given you a negative response to an interest in your product or service. In fact, it makes sense to stay in touch with all your prospects even i
Imagine the power of making video clips available on every subject under the sun, on demand, instantly available to Internet users.
Video will swamp text, the same way television swamped radio and newspapers.
Video won't eliminate print and picture web sites, just like television didn't eliminate radio, but video web sites will very quickly find themselves 'king of the hill' in every niche they enter.
For example:
Sports? Do you want to watch the play of the week - or read about it?
Weather? Do you want to see the path of the hurricane or blizzard in real time - or read about it?
Shopping? Do you want to see how a new gadget actually works - or do you want to read about it?
Whatever aspect of the Internet you're involved in, now's the time to step back and take some 'thinking time.'
If you could wave a magic wand and use video any way you want on your web site, how would you use it?
This is not an exercise in make believe.
It's preparation for a very real and very fast approaching future.
- Ken McCarthy
© Ken McCarthy- All Rights Reserved. Reprints allowed with article and resource box unedited.
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