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Atricle Dump - Separate the Wheat from the Chaff - 12 Lessons in Online Business
As a web proprietor, your job is to sell and to sell from your website is the most effective way of doing so. Your website should be designed to not only convince your prospective buyers that they should indeed purchase what you have to sell but also make it easy for them to complete the purchase after they have made their decision.Un-hide Your Order Link to Increase SalesPerhaps the most important aspect of creating an easy buying experience on your website is to have your order button located in an easy to spot location. Your order link or button should be placed in such a spot that it is free of clutter and distraction. You've worked hard to sell your product, now make it easy for your customer to purchase.Additionally, every page on your website should have a link to your order page. Since every page of your website is de
Copywriters specialize in the written word. Your copywriter is the person whose skill will actually sell your products and services.
Don't be afraid to spend money to have a professional designer build your visual presentation. And more importantly, don't be afraid to spend your money to hire a professional copywriter with a solid track record to build your sales presentation for you.
For copywriting, I recommend Dan Lok at Quick Turn Marketing, Inc. ( http://www.quickturnmarketing.com/help_me_out.html )
LESSON NINE
"Find effective ways to advertise your business by running small campaigns and tracking your results." When you find advertising resources that continually produce profitable results, keep going back to that well until the well goes dry.
Image of your franchise automotive outlet is so important. Some say image is everything, well then if you buy a franchise you should be constantly thinking of image and cleanliness. If you read Ray Kroc’s book “Grinding it Out” (McDonalds Visionary) or Tom Monahan’s (Founder of Dominos Pizza) book “Franchising for Dummies” or Howard Shultz’s book; “Pour Your Heart Into it” (Story of Starbucks) you will see they all built brand on image. Even for those of you who are the extroverted sales type, plenty of examples such as “Customer’s For Life” by Carl Sewel and “Exceeding Customer Expectations” by Jack Taylor (founder of Enterprise Rent-A-Car). But as I travel the country and have literally been to every city in the country over 10,000 population in the US;http://www.carwashguys.com/blitz.htmlI cannot tell you how many franchise automotive outle
LESSON ONE
Newbies often start their online endeavors using free promotional tools. Here is the first lesson in the learning curve. Freebies will suck up all of your energy and provide little or no gain. "Money cannot be earned by a business person who is unwilling to spend money."
LESSON TWO
The second lesson needs to be learned before the first dollar is ever spent. "The secret to success with any business is to earn more money than what you spend." Don't go rushing out with a fool's plan and just start blowing money. Spending money does not always equal making money.
The things you definitely will need to spend money on is a domain name, a webhost to support your site, and a method for accepting online payments.
UNDERSTANDING PAYMENT SYSTEMS
Merchant Accounts are the banking method of using credit cards for secured payment processing. They expensive to set up and maintain.
An alternative to setting up a merchant account is to use Paypal as a payment processor. To use Paypal as a payment processor you must either register a bank account or register a credit card with Paypal. Then you need to set up your actual payment page so that your customers can make their purchase online from your website.
Merchant account users should also seriously consider using Paypal as an secondary payment method. This enables the seller to reach buyers who do not own credit cards.
Having the ability to collect payment via credit card, through a merchant account service or Paypal, is "absolutely essential" to any person who desires to do business online. If your customers cannot pay with their credit card, you can rest assured that you will have few if any customers to service.
LESSON THREE
Spend conservatively. "Don't spend money unless you know the value of what you will receive in return."
To be successful online, you must:
- have a product or service to sell.
- have a website designed to sell your product or service.
- have a payment method in place.
- develop successful advertising.
LESSON FOUR
"Choose a business model you will enjoy." You don't want to invest several years into developing a business you cannot stand to work.
If you are seeking products to sell, then check out the Drop-Shippers Wholesale Directory on our site. Drop Shippers enable you to sell their products at whatever profit margin you desire, and they handle the shipping to your customers.
LESSON FIVE
"Target your offerings to a specific niche." Do not make the mistake of trying to be another Wal-Mart. Trust me, you cannot beat their prices. And, online businesses who attempt to supply everything to everyone usually fail.
Define your business to a very targeted niche, then become the top resource destination for that niche to gain repeat visitors.
LESSON SIX
"Most businesses survive and succeed based on repeat business from repeat customers." Repeat customers are cheaper to acquire and keep. And, if people really like your business, they will refer their friends to you.
LESSON SEVEN
"Customers are more interested in receiving the best value than getting the absolute lowest cost." The extra few dollars they will pay you can deliver them more value than the value delivered by the site offering the same products and services for less money.
LESSON EIGHT
"A good website designer cannot and should not be expected to be a great copywriter, and vice versa."
Website designers specialize in creating the visual presentation of a program and how to put those visual elements into the HTML coding. A good website designer will also make certain that the site offers a very easy to navigate format.
Copywriters specialize in the written word. Your copywriter is the person whose skill will actually sell your products and services.
Don't be afraid to spend money to have a professional designer build your visual presentation. And more importantly, don't be afraid to spend your money to hire a professional copywriter with a solid track record to build your sales presentation for you.
For copywriting, I recommend Dan Lok at Quick Turn Marketing, Inc. ( http://www.quickturnmarketing.com/help_me_out.html )
LESSON NINE
"Find effective ways to advertise your business by running small campaigns and tracking your results." When you find advertising resources that continually produce profitable results, keep going back to that well until the well goes dry.
<As a professional cleaning company your employees will most likely be working in offices after business hours. Your employees' safety and keeping the building secure are vital to your company's reputation. Have your employees follow a few simple guidelines to make sure the building they are working in stays secure! For employees' safety and the security of the building, make sure employees lock all entrances when working in the building. Make sure they also know which inner doors are required to be locked (if any). Employees need to report any suspicious person or activity to a supervisor immediately. Employees should always keep all keys in their possession. Never place keys on a desk or table and never leave keys in a door. When leaving an office employees should make sure that all lights that are to be turned
UNDERSTANDING PAYMENT SYSTEMS
Merchant Accounts are the banking method of using credit cards for secured payment processing. They expensive to set up and maintain.
An alternative to setting up a merchant account is to use Paypal as a payment processor. To use Paypal as a payment processor you must either register a bank account or register a credit card with Paypal. Then you need to set up your actual payment page so that your customers can make their purchase online from your website.
Merchant account users should also seriously consider using Paypal as an secondary payment method. This enables the seller to reach buyers who do not own credit cards.
Having the ability to collect payment via credit card, through a merchant account service or Paypal, is "absolutely essential" to any person who desires to do business online. If your customers cannot pay with their credit card, you can rest assured that you will have few if any customers to service.
LESSON THREE
Spend conservatively. "Don't spend money unless you know the value of what you will receive in return."
To be successful online, you must:
- have a product or service to sell.
- have a website designed to sell your product or service.
- have a payment method in place.
- develop successful advertising.
LESSON FOUR
"Choose a business model you will enjoy." You don't want to invest several years into developing a business you cannot stand to work.
If you are seeking products to sell, then check out the Drop-Shippers Wholesale Directory on our site. Drop Shippers enable you to sell their products at whatever profit margin you desire, and they handle the shipping to your customers.
LESSON FIVE
"Target your offerings to a specific niche." Do not make the mistake of trying to be another Wal-Mart. Trust me, you cannot beat their prices. And, online businesses who attempt to supply everything to everyone usually fail.
Define your business to a very targeted niche, then become the top resource destination for that niche to gain repeat visitors.
LESSON SIX
"Most businesses survive and succeed based on repeat business from repeat customers." Repeat customers are cheaper to acquire and keep. And, if people really like your business, they will refer their friends to you.
LESSON SEVEN
"Customers are more interested in receiving the best value than getting the absolute lowest cost." The extra few dollars they will pay you can deliver them more value than the value delivered by the site offering the same products and services for less money.
LESSON EIGHT
"A good website designer cannot and should not be expected to be a great copywriter, and vice versa."
Website designers specialize in creating the visual presentation of a program and how to put those visual elements into the HTML coding. A good website designer will also make certain that the site offers a very easy to navigate format.
Copywriters specialize in the written word. Your copywriter is the person whose skill will actually sell your products and services.
Don't be afraid to spend money to have a professional designer build your visual presentation. And more importantly, don't be afraid to spend your money to hire a professional copywriter with a solid track record to build your sales presentation for you.
For copywriting, I recommend Dan Lok at Quick Turn Marketing, Inc. ( http://www.quickturnmarketing.com/help_me_out.html )
LESSON NINE
"Find effective ways to advertise your business by running small campaigns and tracking your results." When you find advertising resources that continually produce profitable results, keep going back to that well until the well goes dry.
Seventy percent of multinational business ventures worldwide fail due to cultural differences according to research done by the International Labor Organization.If you are speaking to international audiences, or even to multicultural audiences within the U.S., you want your presentation to increase understanding and connection, not to add more barriers.Recently I had the opportunity of interviewing Pat Zakian Tith, president of Global Workplace of Washington, DC. Pat works with leaders to help them create and manage international and multicultural workforces. Here are some of the things I learned for connecting with multicultural audiences:Speak clearly; enunciate your words. When English is not the listeners' first language, it is easier for them to understand you when your enunciation is closer to th
LESSON THREE
Spend conservatively. "Don't spend money unless you know the value of what you will receive in return."
To be successful online, you must:
- have a product or service to sell.
- have a website designed to sell your product or service.
- have a payment method in place.
- develop successful advertising.
LESSON FOUR
"Choose a business model you will enjoy." You don't want to invest several years into developing a business you cannot stand to work.
If you are seeking products to sell, then check out the Drop-Shippers Wholesale Directory on our site. Drop Shippers enable you to sell their products at whatever profit margin you desire, and they handle the shipping to your customers.
LESSON FIVE
"Target your offerings to a specific niche." Do not make the mistake of trying to be another Wal-Mart. Trust me, you cannot beat their prices. And, online businesses who attempt to supply everything to everyone usually fail.
Define your business to a very targeted niche, then become the top resource destination for that niche to gain repeat visitors.
LESSON SIX
"Most businesses survive and succeed based on repeat business from repeat customers." Repeat customers are cheaper to acquire and keep. And, if people really like your business, they will refer their friends to you.
LESSON SEVEN
"Customers are more interested in receiving the best value than getting the absolute lowest cost." The extra few dollars they will pay you can deliver them more value than the value delivered by the site offering the same products and services for less money.
LESSON EIGHT
"A good website designer cannot and should not be expected to be a great copywriter, and vice versa."
Website designers specialize in creating the visual presentation of a program and how to put those visual elements into the HTML coding. A good website designer will also make certain that the site offers a very easy to navigate format.
Copywriters specialize in the written word. Your copywriter is the person whose skill will actually sell your products and services.
Don't be afraid to spend money to have a professional designer build your visual presentation. And more importantly, don't be afraid to spend your money to hire a professional copywriter with a solid track record to build your sales presentation for you.
For copywriting, I recommend Dan Lok at Quick Turn Marketing, Inc. ( http://www.quickturnmarketing.com/help_me_out.html )
LESSON NINE
"Find effective ways to advertise your business by running small campaigns and tracking your results." When you find advertising resources that continually produce profitable results, keep going back to that well until the well goes dry.
A strategic approach is not limited to National or Major Accounts only. Unless your sales are 100% opportunistic, a strategy is still key to managing your team, and for each member of the team looking to succeed not only on an account level but their whole territory.This may seem straight forward, but there are many sales people who either do not have a strategic approach at all, or apply only aspects of a strategy to their accounts and territory. A successful strategy involves four key elements· Time Management· Planning· Information/knowledge· ExecutionThe absence of one will have an exponential detrimental effect on success, even when the other elements are applied. None of these is new t
Define your business to a very targeted niche, then become the top resource destination for that niche to gain repeat visitors.
LESSON SIX
"Most businesses survive and succeed based on repeat business from repeat customers." Repeat customers are cheaper to acquire and keep. And, if people really like your business, they will refer their friends to you.
LESSON SEVEN
"Customers are more interested in receiving the best value than getting the absolute lowest cost." The extra few dollars they will pay you can deliver them more value than the value delivered by the site offering the same products and services for less money.
LESSON EIGHT
"A good website designer cannot and should not be expected to be a great copywriter, and vice versa."
Website designers specialize in creating the visual presentation of a program and how to put those visual elements into the HTML coding. A good website designer will also make certain that the site offers a very easy to navigate format.
Copywriters specialize in the written word. Your copywriter is the person whose skill will actually sell your products and services.
Don't be afraid to spend money to have a professional designer build your visual presentation. And more importantly, don't be afraid to spend your money to hire a professional copywriter with a solid track record to build your sales presentation for you.
For copywriting, I recommend Dan Lok at Quick Turn Marketing, Inc. ( http://www.quickturnmarketing.com/help_me_out.html )
LESSON NINE
"Find effective ways to advertise your business by running small campaigns and tracking your results." When you find advertising resources that continually produce profitable results, keep going back to that well until the well goes dry.
The Science of Getting Rich is a timeless classic written in 1910 by Wallace D. Wattles. It is a bold title for a book and suggests that getting rich is a predictable outcome if one can master the principles outlined in the book. Here is how Wallace D. Wattles puts it in his own words, "The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor. It is a natural law that like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich."However, learning how to do things in that "certain way" as described by Wallace D. Wattles may be more challenging for som
Copywriters specialize in the written word. Your copywriter is the person whose skill will actually sell your products and services.
Don't be afraid to spend money to have a professional designer build your visual presentation. And more importantly, don't be afraid to spend your money to hire a professional copywriter with a solid track record to build your sales presentation for you.
For copywriting, I recommend Dan Lok at Quick Turn Marketing, Inc. ( http://www.quickturnmarketing.com/help_me_out.html )
LESSON NINE
"Find effective ways to advertise your business by running small campaigns and tracking your results." When you find advertising resources that continually produce profitable results, keep going back to that well until the well goes dry.
LESSON TEN
"Never underestimate the value of good customer service."
Fast service and quick fulfillment will go a long way to help build a good reputation for you with your customers. Use your post-payment page to educate your customers about all of the aspects of their purchase they will be interested in knowing. Tell your customers exactly when and how they can expect to receive their product or service.
Additionally, create a special email account that only your customers will use. Otherwise you run the risk of losing important communications. When your customers contact you, strive to reply to all messages within 24 hours.
LESSON ELEVEN
"Keep learning, but beware of false prophets."
Before spending a dime on any program, search of your favorite search engine to see what others think of the program you are considering. Discount the advice of people who are profiting from their recommendations. Then measure the positive comments against the negative comments on a program. This analysis is important for determining the real value of any program.
LESSON TWELVE
"Good information serves no real value to you if you never use it."
If you buy a program, make certain that you read the information and use what you have purchased to your benefit. The ball is in your court. We can provide you the most valuable information available for you to use, but if you don't use it, then you might as well have spent your time doing something else that would have provided you with Real Value.
IN CONCLUSION
By understanding and implementing these twelve lessons in your online business model, your overall chances of business success are greatly improved. There are a lot of us out here who have turned our online businesses into real profit generators, and you can do it too. Read this article again if you need to do so. And remember our bonus lesson thirteen that can be summed up in seven words, "Follow through in all that you do."
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