Atricle Dump - Business

Shock in the Workplace
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work that day? Why should they be happy? Here’s what they face. Their job actually starts with the process of getting ready for work. No pay of course. Personal grooming, eating that important first meal. Locking up and making sure the home front is secure. Dropping the kids off to school or the babysitter. Then the dreaded commute. Have you noticed no one in the other cars is smiling? There are the miles and miles of road construction and all the early morning accidents to contend with. Of course, we might as well throw in the having to stop for gasoline. Nothing like spending $30.00 or $40.00 before work to make your day.Finally, arriving at the workplace, no place to park. Since you are probably running late, now you’ve got to make a mad dash to get into work before you are actually late late.Now the fun starts. You get to work all day and listen to all of your co-workers complain about the job.Yes, 80% of

ing problems over the waste issue and they needed to have an upbeat but corporate magazine story about how dedicated they were to recycling. So I was paid three thousand dollars to state their case.

Since I was supplied with reams of input and interviews, the article was full of facts and figures about the miracles of their recycling process, the enticingly high percentage of re-used product that the industry could accommodate in its manufacturing processes, and on and on.

What wasn't in the article was one teeny tiny little fact: there was no means of collecting the used products in order for any of this recycling to take place. That minor detail negated the underlying point of the propaganda. Oops, I mean informative editorial piece.

With the improprieties of Jayson Blair and Judith Miller came doubts about the print media. These doubts grew after learning that a male prostitute was allowed to penetrate the White House press corps so he could lob softball questions to the president's Press Secretary.

The main problem with all of the "advertorial" placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people wil

Get Equipment For Your Home Business With A Personal Loan!
However, there is nothing to fear as it is always possible to get a personal loan that adjusts to your particular needs given that personal loans are the most flexible financial sources in the loan market. For this kind of venture you normally need finance for purchasing equipment, maybe computers, a printer, or provisions for whatever production is in your mind. Obviously, this implies a fair amount of money, but personal loans can provide any range of funds provided that you meet the requirements for approval.Personal Loans And Lines Of Credit There are personal loans and personal lines of credit available to obtain finance to fund your home business. Personal loans provide a predefined amount with an agreed repayment program that you’ll have to meet. This implies that you’ll have to budget so as to be prepared to face the exact monthly payments every month.Lines of credit on the other hand, are open accounts where you can withdraw the amount you need, when you need it and repay it as you can, provided that you return every month a minimum payment that usually consists on the interest for the money that you withdrew. But even if you decide to reimburse all the money that you borrowed, the account remains open and you can withdraw money again wh

A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we're killing our industry by being too successful at it.

The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.

Ads Beyond Counting.
Some reports claim you'll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.

Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private vehicles, and transit posters. Marketing messages are sprayed on walls, chalked on sidewalks, printed on condoms, acted out in the streets, waiting to ambush you in restrooms, and beamed at you from electronic displays of every shape, size, and description, including sound-emitting urinal cakes.

Viral creations contain ad messages. Word of mouth advertising (WOM) is expanding fast. Channel One delivers commercials to kids in schools.

In stores, RFID (radio frequency identification) chips track your purchases. Watch TV and your selections are tracked. Online, every click is monitored. That information is available for sale, so demographic and psychographic data can be accumulated and you, the targeted consumer, can be more accurately reached.

Sponsormania.
Phrases like this emerge from your radio and TV: "Welcome to the Nextel Halftime Report, brought to you by Toyota." They might reel off a whole string of sponsors for a ten-minute programming segment that features interviews with players and coaches wearing corporate logos while standing in front of electronically shimmering backgrounds displaying other corporate logos. The way we're going, we can soon expect to hear: "Welcome to C-SPAN's coverage of the Halliburton Congress, brought to you by Bechtel."

Ads by the Pound.
Grab the Sunday morning newspaper. Weight: 3.4 lbs. Remove the advertising booklets, inserts, leaflets, flyers, announcements, mini-magazines, and the classified section. Remaining weight of news sections: 1.2 lbs. But each of these sections also contains ads. And some entire sections could be viewed as ad-oriented, such as Entertainment, Style, Food, Real Estate and Automotive.

Most of us don't begrudge the puffery in the movie or TV sections, but we're blurring the line between information and marketing in all other areas of the paper.

In an "article" on a new car were the following phrases: "…unique charm… head-turning good looks along with outstanding usefulness... exceptional headroom… feeling of spaciousness… Definitely a good buy." Mileage was reported to be 22/city and 30/highway. Hardly impressive, yet the article concluded with "attractive gas mileage" as one of the vehicle's features.

I think money changed hands to get that favorable review. Or there was pressure on the writer to state everything in a positive manner so the auto maker as well as their dealers will take out more ads.

We've gotten used to these things in the auto, movie, TV, cooking, lifestyle and home sections. But now they're happening in every section. Indeed, they happen in every aspect of today's communications.

The Pay-To-Say Society.
In advertising, marketing, and public relations, editorial and news coverage are now available for a price. We are in the "pay-to-say" society.

Consider:
* Authors interviewed on TV: the time has been bought and paid for.
* That lighthearted TV show roundup of the best kitchen appliances: the products have been "placed" in the program (just as the clothing, cars, restaurants, cameras, TV sets, furniture, dishware and other products have been placed in movies and TV programming).
* That model/actress/hunk/entrepreneur on a magazine cover: the space has been sold according to a rate card, just like an ad.
* That "news report" on government support of education: the entire mock documentary was written, produced and distributed by the people who want to shape your opinion.

You may be reading this on a Web site that places ads all around the text and/or links to ads embedded in the editorial content, just awaiting your unsuspecting cursor to roll over them.

If you're reading this in a magazine, an RFID may be inside. (For that matter, there may be RFIDs in the lining of your jacket, in your shoes, in your jeans, or in that pack of gum in your pocket.)

The Truth: On Sale.
I once ghostwrote an article for a coalition of companies that made polystyrene products. Their industry was facing problems over the waste issue and they needed to have an upbeat but corporate magazine story about how dedicated they were to recycling. So I was paid three thousand dollars to state their case.

The main problem with all of the "advertorial" placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people will

Meditation Brings Business Renewal
As a seeker of solitude in my busy entrepreneurial workday, I use yoga, Pilates, a good old-fashioned run in the park, and anything else I can think of to calm my nerves and keep my head clear and focused. I have worked hard to keep my body fit and my business running smoothly. I have also found that the same principles used in the meditation practiced during yoga can be used to strengthen my business.While meditating during a yoga class several years ago, the instructor told us to feel that every movement is a new beginning. This made me think of my own business, which was just a fledgling startup at the time. In my day to day struggle as an entrepreneur, every project and each new contact could potentially take my business in a new direction. After making this connection, I knew that meditation had a lot to teach me about business. Since then, I’ve learned to apply some of the basic principles of meditation to my business and you can do it, too.Start employing meditation principles in your work life by viewing your business as a living being. Each direction the being goes in is, in fact, a new beginning. View this positively since life, just like business, is ever-changing and accepting that is a necessary part of enjoying your life and your business.<

WOM) is expanding fast. Channel One delivers commercials to kids in schools.

Most of us don't begrudge the puffery in the movie or TV sections, but we're blurring the line between information and marketing in all other areas of the paper.

The Pay-To-Say Society.
In advertising, marketing, and public relations, editorial and news coverage are now available for a price. We are in the "pay-to-say" society.

You may be reading this on a Web site that places ads all around the text and/or links to ads embedded in the editorial content, just awaiting your unsuspecting cursor to roll over them.

If you're reading this in a magazine, an RFID may be inside. (For that matter, there may be RFIDs in the lining of your jacket, in your shoes, in your jeans, or in that pack of gum in your pocket.)

The main problem with all of the "advertorial" placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people wil

Freight Brokers
A freight broker works with the manufacturers of goods, wholesalers and distributors to see to the safe and effective and timely transportation of huge loads of goods to be ultimately sold on the market. These professionals also work on the modalities of sending the material from one location to another, and the amount earned as a part of the profit is termed as freight brokerage. The business of freight brokers has been in the trucking business as early as the early 20th century.A freight broker is a transportation intermediary, neither the shipper nor an asset owner, who plays a vital role in moving goods. These professionals leverage their knowledge, investment and resources to help the shipping and the carrier companies.Licensed freight brokers can be companies or individuals who match up carriers with shippers for a fee. According to research, there are 4,000 licensed transportation brokers in United States, and only 50 percent of them work on a full-time basis. Brokers are people who provide valuable services to both motor carriers and shippers. They help the carriers load goods in a truck and earn commission for their effort. Some of the companies use brokers as their traffic department and solely depend on them for coordinating their shipping needs.<

ome entire sections could be viewed as ad-oriented, such as Entertainment, Style, Food, Real Estate and Automotive.

Most of us don't begrudge the puffery in the movie or TV sections, but we're blurring the line between information and marketing in all other areas of the paper.

The Pay-To-Say Society.
In advertising, marketing, and public relations, editorial and news coverage are now available for a price. We are in the "pay-to-say" society.

You may be reading this on a Web site that places ads all around the text and/or links to ads embedded in the editorial content, just awaiting your unsuspecting cursor to roll over them.

If you're reading this in a magazine, an RFID may be inside. (For that matter, there may be RFIDs in the lining of your jacket, in your shoes, in your jeans, or in that pack of gum in your pocket.)

The main problem with all of the "advertorial" placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people wil

Control Your Growth - 9 Sure Signs Your Business Is Growing Too Fast
Don't allow your business growth to go unchecked. Fast unmonitored growth can be just as dangerous as no growth. Pay attention to signs that indicate you may be growing too fast, and take all necessary steps to control that area.1. Computers, desks and chairs become hard to find. You outgrow your office gear and employees find it hard to work with the space shortage and furniture scarcity.2. You take on orders much larger than you should take or handle. Don't turn orders down, but don't sacrifice service and quality either. Make sure you can deliver on your promises.3. You don't know most of the faces of your staff. Once you become unaware of the people working for you, things become impersonal and you will have lost contact with your business most valuable asset - your staff. Good staff is worth gold. Keep close to them or they will go elsewhere.4. Employee morale is low, turnover increases, productivity drops. These signs show that the business and its management are growing to a level where staff are not being looked after or listened to. Watch your employees and discuss problems and take steps to resolve before they escalate.5. You don't know what your competition is up to or what's happening in your industry. Never take your eye off you

"pay-to-say" society.

You may be reading this on a Web site that places ads all around the text and/or links to ads embedded in the editorial content, just awaiting your unsuspecting cursor to roll over them.

If you're reading this in a magazine, an RFID may be inside. (For that matter, there may be RFIDs in the lining of your jacket, in your shoes, in your jeans, or in that pack of gum in your pocket.)

The main problem with all of the "advertorial" placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people wil

Seven Steps To Great Print Ads
1. Choose the right creative approach.Who are you selling to? What are they buying — really? Choose the angle that will attract customers’ attention, stimulate their interest, and “hook” them on what you offer. Don’t be in a hurry to start writing your ad. There are several components to the creative approach that must be decided before creative work begins.You’ll need to: - Identify the target market. - Define the offer — will you be promoting your overall brand, or a specific product or product line? - Choose a benefit with emotional appeal. What problem are you going to solve? What disaster will you keep at bay? Substantiate the claim. Prove how the company, the service, or the product delivers the benefit promised. Support your brand. Consider how the tone or style of the ad reflects on the public image you’ve created so far. Be consistent. - Before you start writing, jot down a few words summarizing each of these components of your creative approach. For more about the creative approach, see “Using your ad strategy to hook the ‘big idea’.”2. Write compelling ad copy.Shut the door. Unplug the phone. Don’t start to write — yet. Why? It’s easier to write great copy by sneaking up on it. To warm up your brain, try the “fe

ing problems over the waste issue and they needed to have an upbeat but corporate magazine story about how dedicated they were to recycling. So I was paid three thousand dollars to state their case.

The main problem with all of the "advertorial" placements, made-up stories, and outright lying is obvious. What is left for anyone to believe? With everything becoming an ad, people will start to turn away from ad messages in greater numbers.

The NASCARizing of Everything.
We've all seen and made fun of the maze of logos on NASCAR vehicles but now other sports are mulling the idea of ads on uniforms and equipment. Horseracing, the NBA, all sports are considering it.

The digital age has already enabled ads to be placed where ads don't actually exist. For example, there are continually-changing billboards behind the batter in televised baseball games. That would be distracting to the pitcher, so they don't appear in real life, only on your TV screen.

There's a new magazine called "Other Advertising" dedicated to the new forms of advertising intrusiveness. That's where I read about digital outdoor billboards that sense the FM station playing in your vehicle and change the display to match demographic choices that align with your choice of programming.

American Technology Corporation's HyperSonic Sound system and Holosonics' Audio Spotlight are perfecting the ability to direct audio messages to individuals passing nearby. So, for example, based on the RFID chip in your purchases, each person in a checkout line would hear a different ad. (Full disclosure: there is a message about ATC's HSS system in the song "Paranormal Radio" on my ELECTRO BOP album.)

AdverInfoEduTainment. When I first wrote about the ways advertising messages were being placed inside almost every activity in the universe, I ended the article with some predictions that many people found outlandish, including:

* Debit card scanners in TV sets, so you can order during a commercial with the flick of your remote.
* Barcodes in songs, so you can download from iTunes or Real Rhapsody by swiping your XM or Sirius player with your Visa or MasterCard.
* Credit cards built into wristwatches.
* Interactive ads, where you get to star in a five-minute escape from reality.
* Holographic projections of commercials from postage stamps, car and house keys, magazine covers, etc.
* Microchips embedded under your skin, so YOU will be the receiver for TV, radio, satellite, telephone, and global positioning system signals

I was interviewed on many morning radio programs about how Big Brother might take over all forms of communication. This made for humorous drive-time banter, but what some people overlooked in my list of prognostications was the fact that every one of them had already come true by the time the article was published. They're not all being used in the marketplace due to high costs, but the announcements of their existence have been made.

Ad Industry Usefulness.
Without advertising, marketing, or PR, vital communication is thwarted and sales suffer. Company payrolls are cut and jobs are lost. Industries like manufacturing, packaging, transportation, and retailing are all hurt. Without us, parts of the economy evaporate like a puddle of water on sun-baked concrete.

So, what do we need to do? First, let's own up to what's going on. We justify things by developing highfalutin' names like "branded entertainment," "product integration," "street teaming," "buzz marketing," "positioned journalism," "secured placement," and the like. But when faced with intrusive technology for your marketing messages, ask yourself if you'd like to be assaulted by it. Let's treat consumers like someone we know. Let's treat them with respect instead of like a mark, a patsy, a rube, or a flock of sheep.

Second, can we attempt to insist on wit, taste and genuine humor in the ads and PR we create?

We advertisers are, at best, invited guests into people's homes or the public space. At worst, we are party crashers or unwanted intruders. And we're overloading everything with annoying messages.

Imagine if we behaved in this manner in our daily lives:

"Hi, Shirley! My good morning message is brought to you by Henderson's Hardware, for all your home improvement needs."

"Thanks, Jim! My Have-a-Nice-Day reply is courtesy Magnum Magnificence, your best choice for a complete line of lighting fixtures. Come to Magnum Magnificence and see the light."

Before it's too late, I hope we all see the light.

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Tradeshow display rentals are best suited to those who have a limited budget and amount of space to use for their trade show display. Renting a trade show display gives a fresh and exciting look to your booth. Rental displays are easy to transport, easy to install, and easy to customize and are a perfect hassle-free alternative to purchasing trade show displays.

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