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Atricle Dump - Do You Market Your Small Business Like an Ant or Grasshopper? Being the Grasshopper is Bad
A business can always benefit from simple advertising strategies and one of them is using stickers. They can also promote your products and services with the flexibility of being able to stick them everywhere. A sticker is an adhesive label, they can be or printed content or illustrated. You can see them on streets, walls, cars, and glass windows. This can be the easiest and the most feasible form of advertisement. Also with the enhancement of printing equipments, sticker printing can be a cost-effective solution.Sticker printing can be a viable option to be applied on your business solutions or marketing strategy. This is due to the fact that they work best as a campaign and advertising media. With the general size
· We are putting the company's success and growth in the hands and mouths of our customers (who aren't being paid)
· We need help badly
Is your business heavily reliant on getting referrals to survive? Does th
FIRST IMPRESSIONS CAN KEEP YOU FROM OPPORTUNITIESMost people can identify situations in which they dismissed an opportunity that someone else capitalized on later. Often these opportunities were overlooked or rejected because they were perceived as dull, boring, or unpleasant. You may recall the fairy tale of "The Ugly Duckling." It is the story of a cast-off baby bird that is mistreated because it is unattractive to the young ducklings raised with it. Much to everyone's surprise the ugly duckling develops into a beautiful swan. Thus, what we call the unattractiveness stall prevents people from seeing potential because they make judgments based on insufficient knowledge.As you contemplate this point, it is wor
During a sit down meeting I'll eventually ask her/him, "What is your current marketing strategy, and what are you doing to outreach and attract new customers?" But in my mind I am asking, "Are you an ant or a grasshopper?"
More often than not, business owners that are as sharp as tacks get this curious, glazed-over expression on their face. After a about 5-10 seconds of uncomfortable silence they say with a sheepish look on their face, "We'll right now we're just relying on word of mouth advertising and referrals to sustain our business".
I shudder when a client tells me this. I think to myself, "Yep, I am talking to a grasshopper". Let's break down what the client said here - what he/she truly meant by "…we're relying just on…":
· We don't have a marketing strategy, or at least a consistent one
· We don't have any outreach programs or ways to attract new customers
· We are confused or apprehensive about marketing and promoting our business
· We are putting the company's success and growth in the hands and mouths of our customers (who aren't being paid)
· We need help badly
Is your business heavily reliant on getting referrals to survive? Does th
Gravitational Marketing is about returning to the roots of what advertising is really all about.But, the question is…What is real advertising?Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either.On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising campaign.Denny was expressing his frustration regarding the campaign and how the entire concept is a mockery of the core customer that t
More often than not, business owners that are as sharp as tacks get this curious, glazed-over expression on their face. After a about 5-10 seconds of uncomfortable silence they say with a sheepish look on their face, "We'll right now we're just relying on word of mouth advertising and referrals to sustain our business".
I shudder when a client tells me this. I think to myself, "Yep, I am talking to a grasshopper". Let's break down what the client said here - what he/she truly meant by "…we're relying just on…":
· We don't have a marketing strategy, or at least a consistent one
· We don't have any outreach programs or ways to attract new customers
· We are confused or apprehensive about marketing and promoting our business
· We are putting the company's success and growth in the hands and mouths of our customers (who aren't being paid)
· We need help badly
Is your business heavily reliant on getting referrals to survive? Does th
Copyright (c) 2006 Audrey BurtonI have heard "I hate marketing" or some version of that statement many times, and I understand. I like marketing, and still sometimes I hate marketing.One of the biggest problems is that there are so many options that it's sometimes impossible to know if you're doing the right things at the right times. I really do understand.If you have thousands of dollars in your marketing budget, you can pay consultants to help you with creating a plan, purchasing print advertising, executing a search engine optimization (SEO) program, creating an effective pay per click internet advertising campaign and/or creating a viral marketing movie. Oh yea, you will also need a highly effect
I shudder when a client tells me this. I think to myself, "Yep, I am talking to a grasshopper". Let's break down what the client said here - what he/she truly meant by "…we're relying just on…":
· We don't have a marketing strategy, or at least a consistent one
· We don't have any outreach programs or ways to attract new customers
· We are confused or apprehensive about marketing and promoting our business
· We are putting the company's success and growth in the hands and mouths of our customers (who aren't being paid)
· We need help badly
Is your business heavily reliant on getting referrals to survive? Does th
If you've ever attempted to make a group hotel booking, you'll know how difficult it can be. When it comes to business meetings or conferences in particular, mass hotel bookings can be particularly hard to co-ordinate. After all, it's likely that all the delegates attending the business meeting you're planning will be arriving from different parts of the country at different times; so how can you be sure all their rooms are secure? You'll also have to ensure that you have sufficient meeting space for your business delegates, as well as refreshments and audio/visual equipment - so things could get a little overwhelming!However, the development of the internet over the past few years has meant that hotels have come wit
· We don't have a marketing strategy, or at least a consistent one
· We don't have any outreach programs or ways to attract new customers
· We are confused or apprehensive about marketing and promoting our business
· We are putting the company's success and growth in the hands and mouths of our customers (who aren't being paid)
· We need help badly
Is your business heavily reliant on getting referrals to survive? Does th
If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasn’t sure if it was right for me. You see, I have a number of websites that promote affiliate links to products and services in my market. I felt that if I put Google ads on my pages they would compete with my affiliate sales. Sure, I knew you got paid when visitors clicked on these ads, but could it be a significant amount? Eventually, I saw that many other top marketers were using these ads on their pages. So I decided to dive in and give it a try, and after a year of using these ads here is what I can tell you.The first
· We are putting the company's success and growth in the hands and mouths of our customers (who aren't being paid)
· We need help badly
Is your business heavily reliant on getting referrals to survive? Does that scare you a little bit?
Remember the old story of the ant and the grasshopper, and how the grasshopper assumed the weather would always be good so he didn't look to gather food for when times got tough? When it comes to gaining market share and growing their customer base, a lot of businesses are like the grasshopper - they have no plan, and they just assume and hope things will be okay. Well, if you've every read or heard the story, the weather does turn bad on the grasshopper, winter comes early, and he starves. Not a good ending for the grasshopper or your business.
Now the ant, he had a different approach. The ant knew that sooner or later his food (or customers and referrals in our example) would run out. It was essential to continue to add to his stores for when times got tough. The ant had a plan to get more of what he needed, and he executed his well-designed growth strategy over a long period of time. The ant would have made a good businessperson, not only would he have survived he would have been very successful.
Are you running your business more like the grasshopper or the ant?
Business owners always
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