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Atricle Dump - Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on intent and I am sure there are more out there that I haven’t read yet. Why is this such an important topic today? Is it more important than it was twenty years ago? Let’s take a brief look at this critical area with a focus on the intentions of your customers.What is intent? Is it goals, plans, dreams or hopes or is it something more, something deeper? Webster defines it as: firm, steadfast, fixed or directed. Having th
Product Marketing Mix: PLC Your Marketing plan has to be built around your product. But before distribution can begin, market research needs to be performed. Analysing the Market place and researching what competitors are doing will bring perspective to your Marketing strategy and vision. It will also provide key indicators on pricing and potential. Something to consider is your product's life cycle which is important in determining when the market will reject your product.Once a product is launched into the market, a stable growth in sales is common
What’s an ezine? It’s short for electronic magazine. It’s those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn’t it make sense to utilize this as a regular part of your marketing?
Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example,
Employees are a lot like cars or houses. The amount of care, attention to detail, and feelings of permanency we project toward our cars or houses is comparable to the way employees view their work relationship. Consider the analogy.Employee RentersWhen we rent a car or a house, we are less likely to spend a lot of time caring for it, nurturing it, or preserving it. On vacation, when we hit a big bump on the road, we say, “no big deal… it’s a rental.” Or if we knick the wall of our rented apartment we say, “oh well, we’ll be moving soon.” O
What’s an ezine? It’s short for electronic magazine. It’s those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn’t it make sense to utilize this as a regular part of your marketing?
Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example,
We all know people who are like human dynamos. They seem to make an art form of building their business and still enjoy quality time with friends and family. It isn’t magic, you can do it too.The world of business ownership or management is inhabited by two main personality types. There are people who never miss deadlines, who can be replied upon to deliver the goods whatever the odds and, who seem to thrive under pressure. Then there are people who achieve very little and yet seem to be permanently in a rush.The first group actually manage to
Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example,
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes…Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business.Nota bene (that means “take note” in Latin – and I do mean take note): If you are not doing repeat ma
Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn’t already know. For example,
While working a forum with the end goal of attracting other forum members to my opps. I suddenly realised I was doing it all backwards. Joining discussions in the hope that someone would see the signature line was beginning to feel like one long series of unlucky fishing days. And suddenly it dawned on me, I was blindly fishing for prospects while they right there in front of me! I were right in the middle of a sea of prospects and did not know it!Here is what I learnt, use, and continue to use to tap into the 'sea of prospects' most online forums are and g
In writing your newsletter, keep the following points in mind:
Your Readers
•Know your readers and what they want.
•Ask your readers for feedback and how to improve.
•Talk to your readers. Don’t just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you’ve prepared?
Your Writing Style
•Use short, simple sentences; keeping paragraphs short.
•Write clearly and avoid slang or profanity.
•Use humor and keep a refreshing tone to your writing.
•Keep your tone friendly, but also professional.
•Have white space between the paragraphs.
•Use small graphics whenever applicable.
•Include
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