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Atricle Dump - How You Can Tap into the Dramatic Selling Power of Testimonials
Imagine that the home-based business you've always dreamed of starting has grown into a sophisticated enterprise, with a sales department, a billing department, a customer care department, shipping, management, and all other departments of a large international business. Imagine you are the CEO, meeting with your staff to determine what departments are meeting their goals, and what departments are exceeding your expectations. Imagine the harder your departments work, the more money they produce - and NEVER ask for a DIME in raises!THAT is the position you could be in, if you use the automation tools available for Int
It is absolutely impossible to operate a successful restaurant without excellent customer service. The best restaurants in the world have risen to the top of their industry by providing their customers with exceptional food, elegant and trendy environments and most importantly, incredible customer service.It is a well-documented fact, that if a guest has a positive experience in a restaurant they will tell between 40% and 60% of the people they meet about that experience. Conversely, a guest who has a negative experience will tell almost 95% of the people they meet and will typically describe the event in more detail.
To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.
Here's how "John Q. Customer" might describe his attitude:
"In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any fear that I have about doing business with you. The basis of my fear is doubt and skepticism...two essential components for survival in today's tough business marketplace.
I come by my fears honestly and from experience. I have been conned before. I have been lied to before. The quality of products and services that I have purchased in the past have not always lived up to the claims made for them.
Hardly a day passes that the nation's press doesn't reveal some major breech of ethics by business and political leaders. Dishonesty and misrepresentation are commonplace. So why, in the face of all this negative experience, shoul
There are a number of ways to decrease cost before your next trade show begins. Although many of your expenses are firmly established (the cost of registering your booth, how much you pay your employees, etc.), many of your costs can be drastically reduced with a few simple suggestions.You will invest more money in your trade show display than in any other part of your trade show experience. There are many solutions available that are designed to offer customers the option of purchasing generic versions of more expensive displays. Value Banner Stands are an excellent example of a display option that allows exhibitors t
Here's how "John Q. Customer" might describe his attitude:
"In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any fear that I have about doing business with you. The basis of my fear is doubt and skepticism...two essential components for survival in today's tough business marketplace.
I come by my fears honestly and from experience. I have been conned before. I have been lied to before. The quality of products and services that I have purchased in the past have not always lived up to the claims made for them.
Hardly a day passes that the nation's press doesn't reveal some major breech of ethics by business and political leaders. Dishonesty and misrepresentation are commonplace. So why, in the face of all this negative experience, shou
One is a very tiny number. However, it can have a tremendous impact on your revenues. Here are some ideas to consider: Make one more cold call every day. One extra call a day equals 260 calls in a year. How many meetings could you set up with this number of calls and how many of those meetings could you turn into sales? Consider your current conversion ratio and think of the impact on your business. Suggest one additional item to every customer. This is particularly important if you sell lower priced items or work in a retail environment. Too many sales people are focused only on getting the init
I come by my fears honestly and from experience. I have been conned before. I have been lied to before. The quality of products and services that I have purchased in the past have not always lived up to the claims made for them.
Hardly a day passes that the nation's press doesn't reveal some major breech of ethics by business and political leaders. Dishonesty and misrepresentation are commonplace. So why, in the face of all this negative experience, shou
Guess what? That day will come when all the planning and work, and due diligence will seem as if everything you have written about is actually happening. One thing I have heard from many an entrepreneur after about the first six to nine months is: "Everything I have written in my Business Plan has happened; or is on schedule for execution." One entrepreneur shared with me once, "Had I known that everything we discussed and planned would have come to pass like this; I would have planned with larger numbers."Comments such as those just shared are evidence of the power of planning. It simply demonstrates, that if we
Hardly a day passes that the nation's press doesn't reveal some major breech of ethics by business and political leaders. Dishonesty and misrepresentation are commonplace. So why, in the face of all this negative experience, shou
It's almost 5 o'clock on Friday afternoon. Do you know where your newest marketing pieces are? If you're a small business owner, they may be buried on your desk because you've got so many other important details to handle. Or they're still sitting on your assistant's desk where she's staring at them hopelessly. She's an admin assistant, for heaven's sake, not a designer, and she knows what she's produced so far is not very memorable or effective.All of us would like to think our product is so good, our services so unique, they'll simply sell themselves. Not so! Strong branding, powerful images, compelling web pages and
These are sobering conditions in which to operate. It's easy to understand why customers temper their buying decision with caution. They don't want to lose money and, more importantly, they don't want to feel foolish. Eliminating this natural fear and skepticism is the job that testimonials do best. The reason is simple: If you say you are good, people ignore your self-serving back-patting. When others say you are good...it's credible. This goes to the very heart of why testimonials are so powerful...they give us credibility and believability.
When you deliver a good compelling offer that is both credible and believable, your sales and profits will increase.
TYPES OF TESTIMONIALS
There are four different types of testimonials. They are:
CUSTOMERS:
By far the strongest category of testimonial is the satis
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