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    How To Catch The Eye Of The Gen Y
    Millennials, echo boomers, digital millennials, kidemployees, are just a few names of the young adults that were born between 1980 and 2000. They are 80 million strong and there are predictions that they will grow to 100 million. They are the most influential generation and they have shown more spending power and stronger opinions at an earlier age. The economic opportunity is enormous and one every retailer needs to embrace. Whether they are your customers or your employees, you need to adjust your training as well as your marketing techniques to them.After reviewing the top five requests of Gen Y-er's, you may find yourself not so different than they are.1. Don't fake it. This is not a customer to try to impress. They ar
    /b>

    This ad gives a whole new meaning to "artificial intelligence". Not only can you have a computer working for you part time; but it will earn an unrealistic $1500-$5000 per month. Most people working full time, with or without the aid of a computer, don't make that kind of money.

    Hype Ad #3:

    "15,000 in 30 days!! HUGE amounts of CASH for everyone!! NO EXCEPTIONS!! Call..."

    $15,000 a month? That's $180,000 per year. That is a HUGE amount of cash. Not only a lot of money, but EVERYONE gets it?

    Well,

    Quick Fix Business Line of Credit!
    George was a highly specialized Internet Marketing Computer Geek. Every small to large size company who understood the importance of e-commerce was looking for someone with his skills. However, when their HR Department called the Temporary Staffing Agency that he worked for the Employers would request a Computer Programming person with "All" the necessary experience in Computer Programming Languages.The staffing agency lived by the motto that the customer is always right and surely these companies knew what kind of temporary contract worker they needed!Wrong. It took them a couple months to realize that a Computer Programmer and an Internet Marketing person were two different animals. They did not understand that the Search
    You've heard that clich? over and over I'm sure, but it has never been more true than it is on the Internet.

    With this in mind, I randomly pulled the following ads out of ezines and newsletters. These are real ads and quoted exactly how they were written. I couldn't make this stuff up!

    If you examine the copy, for the most part they don't even make sense. So I thought I would poke a little fun at them and expose them for what they are a joke, and if taken seriously, a cruel joke at that!

    The sad part is that many people buy into the hype in the hopes of changing their lives, only to find out that the only one benefited is the "hyper". If you have been victimize by some of these "Too Good to be True" ads, you are not alone, I have too!

    That's right, ME! I could say it was all in the name of research, but in truth, in my heart of hearts, I hoped that this was "the deal" that would turn my life around. Although I didn't get the benefits promised in the ads, I did learn the valuable lesson of the famous clich?.

    So here we go. My intentions are NOT to return the compliment by insulting any of the copywriters of the ads, but merely (with a little tongue in cheek) to read between the lines and have a some fun.

    Hype Ad #1:

    "Work from Home in PJs Using PC and add thousands per month to your income with absolutely NO Risks, GUARANTEED!"

    Why would I even want to work in my PJs? I know it's used metaphorically and is just an attention getter. The image it portrays, however, is less than professional and whether you work at home or at a corporate office for a Fortune 500 company, it's a business and should be run like one. Be comfortable, yes; but PJs?

    How about "add thousands per month to your income"? If that statement, itself, is not a stretch, how about adding "absolutely NO Risks" and then guaranteeing it. First of all, unless someone is going to hand you the money, how can they guarantee it to you? Secondly, in order to make that kind of money, in that time frame, you better believe your going to take some risks!

    Hype Ad #2:

    "Own A Computer? Put it to Work! Earn an extra $1500-$5000/mo p/t;"

    This ad gives a whole new meaning to "artificial intelligence". Not only can you have a computer working for you part time; but it will earn an unrealistic $1500-$5000 per month. Most people working full time, with or without the aid of a computer, don't make that kind of money.

    Hype Ad #3:

    "15,000 in 30 days!! HUGE amounts of CASH for everyone!! NO EXCEPTIONS!! Call..."

    $15,000 a month? That's $180,000 per year. That is a HUGE amount of cash. Not only a lot of money, but EVERYONE gets it?

    Well, I

    Step-By-Step Guide to Writing An eBook
    Writing information products (eBooks) is one of the most popular ways of starting or developing an online business.Why? Because the subject range is unlimited as is the angle or perspective you can bring to a subject. Plus, it can cost nothing except your time to create it. Everyone that has a computer has a word processor (even if it’s WordPad) and PDF creators can be found for free (PDF is still the best way to distribute eBooks).That said, it is not always trouble-free. How do you get started and how do you manage if you have never written an eBook before?Step 1 – Why Are You Writing an eBook?First, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want
    hype in the hopes of changing their lives, only to find out that the only one benefited is the "hyper". If you have been victimize by some of these "Too Good to be True" ads, you are not alone, I have too!

    That's right, ME! I could say it was all in the name of research, but in truth, in my heart of hearts, I hoped that this was "the deal" that would turn my life around. Although I didn't get the benefits promised in the ads, I did learn the valuable lesson of the famous clich?.

    So here we go. My intentions are NOT to return the compliment by insulting any of the copywriters of the ads, but merely (with a little tongue in cheek) to read between the lines and have a some fun.

    Hype Ad #1:

    "Work from Home in PJs Using PC and add thousands per month to your income with absolutely NO Risks, GUARANTEED!"

    Why would I even want to work in my PJs? I know it's used metaphorically and is just an attention getter. The image it portrays, however, is less than professional and whether you work at home or at a corporate office for a Fortune 500 company, it's a business and should be run like one. Be comfortable, yes; but PJs?

    How about "add thousands per month to your income"? If that statement, itself, is not a stretch, how about adding "absolutely NO Risks" and then guaranteeing it. First of all, unless someone is going to hand you the money, how can they guarantee it to you? Secondly, in order to make that kind of money, in that time frame, you better believe your going to take some risks!

    Hype Ad #2:

    "Own A Computer? Put it to Work! Earn an extra $1500-$5000/mo p/t;"

    This ad gives a whole new meaning to "artificial intelligence". Not only can you have a computer working for you part time; but it will earn an unrealistic $1500-$5000 per month. Most people working full time, with or without the aid of a computer, don't make that kind of money.

    Hype Ad #3:

    "15,000 in 30 days!! HUGE amounts of CASH for everyone!! NO EXCEPTIONS!! Call..."

    $15,000 a month? That's $180,000 per year. That is a HUGE amount of cash. Not only a lot of money, but EVERYONE gets it?

    Well,

    Why Self-Published eBooks are Winners
    Myths abound about print books being the right kind of book and eBooks are on their last leg. These ideas spring from traditional publishing.Hopeful authors have read it many times--that a true book, one that will bring you reverent kudos, must be in print and must be long. And it must have a top agent and publisher. Maybe true five-ten years ago. Like you, I believed it at first and went down that rocky road to get an agent, then publisher. Way too hard and took way too long.My first rule. Write a short book first. Notice famous authors such as Ken Blanchard did. Second rule. Write a non-fiction, self-help book first, then a novel. You'll experience more success with a non-fiction. Then, you can use the profits to stay the lon
    t by insulting any of the copywriters of the ads, but merely (with a little tongue in cheek) to read between the lines and have a some fun.

    Hype Ad #1:

    "Work from Home in PJs Using PC and add thousands per month to your income with absolutely NO Risks, GUARANTEED!"

    Why would I even want to work in my PJs? I know it's used metaphorically and is just an attention getter. The image it portrays, however, is less than professional and whether you work at home or at a corporate office for a Fortune 500 company, it's a business and should be run like one. Be comfortable, yes; but PJs?

    How about "add thousands per month to your income"? If that statement, itself, is not a stretch, how about adding "absolutely NO Risks" and then guaranteeing it. First of all, unless someone is going to hand you the money, how can they guarantee it to you? Secondly, in order to make that kind of money, in that time frame, you better believe your going to take some risks!

    Hype Ad #2:

    "Own A Computer? Put it to Work! Earn an extra $1500-$5000/mo p/t;"

    This ad gives a whole new meaning to "artificial intelligence". Not only can you have a computer working for you part time; but it will earn an unrealistic $1500-$5000 per month. Most people working full time, with or without the aid of a computer, don't make that kind of money.

    Hype Ad #3:

    "15,000 in 30 days!! HUGE amounts of CASH for everyone!! NO EXCEPTIONS!! Call..."

    $15,000 a month? That's $180,000 per year. That is a HUGE amount of cash. Not only a lot of money, but EVERYONE gets it?

    Well,

    Leverage the Ultimate Lead Generation Solution
    There are three vital factors that will determine the way your approach lead generation. There is one VITAL word that can spell the difference between success and failure.First, lets have no doubts on this one thing:Your business needs a fresh supply of new, targeted, sales leads like a fish needs water.Without water the fish will die.Without a constant supply of sales leads so will your business. There are no exceptions to this rule.Lead generation is not an optional extra on the business buggy. Without it you will go broke.Three Sobering Truths About Lead Generation1. MONEY is required2. TIME is needed3. ENERGY will be spentAnytime you are short of one of the a
    business and should be run like one. Be comfortable, yes; but PJs?

    How about "add thousands per month to your income"? If that statement, itself, is not a stretch, how about adding "absolutely NO Risks" and then guaranteeing it. First of all, unless someone is going to hand you the money, how can they guarantee it to you? Secondly, in order to make that kind of money, in that time frame, you better believe your going to take some risks!

    Hype Ad #2:

    "Own A Computer? Put it to Work! Earn an extra $1500-$5000/mo p/t;"

    This ad gives a whole new meaning to "artificial intelligence". Not only can you have a computer working for you part time; but it will earn an unrealistic $1500-$5000 per month. Most people working full time, with or without the aid of a computer, don't make that kind of money.

    Hype Ad #3:

    "15,000 in 30 days!! HUGE amounts of CASH for everyone!! NO EXCEPTIONS!! Call..."

    $15,000 a month? That's $180,000 per year. That is a HUGE amount of cash. Not only a lot of money, but EVERYONE gets it?

    Well,

    Know When To Get Help - Performance Management Consulting
    Most people dread performance appraisals because it is tiring and tedious, and people believe their jobs may be on the line. Of course, performance appraisals are really quite useful because management can fully make sense out of the things that have been happening in the company. Through a yearly performance appraisal of employees, companies can finally be able to find out about the reasons behind why the company is losing money here or there.1. Perform Appraisals In A Serious And Scientific MannerAs the part of the management that ultimately runs the company, the superiors who are actually doing all that performance appraisals year after year, they should really take this task seriously so that that the company will be able t
    /b>

    This ad gives a whole new meaning to "artificial intelligence". Not only can you have a computer working for you part time; but it will earn an unrealistic $1500-$5000 per month. Most people working full time, with or without the aid of a computer, don't make that kind of money.

    Hype Ad #3:

    "15,000 in 30 days!! HUGE amounts of CASH for everyone!! NO EXCEPTIONS!! Call..."

    $15,000 a month? That's $180,000 per year. That is a HUGE amount of cash. Not only a lot of money, but EVERYONE gets it?

    Well, I called, and I think the guy who answered the phone said: "Hello, US Mint. Where should we send money?"

    Hype Ad #4:

    "QUIT YOUR JOB & be your own boss! Could you use an extra $21,000/month? Sound impossible? It's not!"

    This sounds good. I want to quit my job and be my own boss. But...and it 's a BIG but. How do I support my family until I'm making "$21,000 a month"?

    This guy answered that question for us. "Sound impossible?" You bet it is!

    Hype Ad #5:

    "$100,000+ yearly income possible: Internet marketing guru will teach you the REAL way to wealth at home"

    "Possible", but not probable. Not without a lot of hard work and persistence. Why would this kind and generous person offer to teach me how to do this? If he was making $100,000 a year, he doesn't need to share the REAL way. Is there a FAKE way to wealth?

    Hype Ad #6:

    "Escape The Rat Race - Make $300 Per Day Simply+Instantly No Selling Required"

    This starts off OK. There is nothing quite like being your own boss and calling the shots. Then this guy has to add "Simply+Instantly. No Selling Required". Here we go again. Where is this person who is giving all this money away just for the asking?

    Hype Ad #7:

    "Subject: MMake an EASY $100,000 per year!!! Are you looking to make an extra $1000-$5000 per week, with little time required on your part? If so we may have what you are looking for. We are a national company, and a leader in our industry. We are seeking several people in each area to represent our company with absolutely no selling."

    This one is a real winner! This guy is so excited about the offer, he gets "tongue tied" MMaking the pitch. Another incredible weekly income, no time required and no selling. There's that person who gives money away again. Why can't I find him? One more thing. Why would a national company, with all its resources, be advertising on the WWW for people in my area to represent them? Wouldn't you think they would be able to more effectively recruit in a specific area?

    Hype Ad #8:

    "Establish A Second Income An Income With No Work

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