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Atricle Dump - What is Guerrilla Marketing?
As your alarm clock explodes into life each morning, and you reach out to pound it back into submission for another ten minutes, does the thought ever cross your mind that there could be a way to end this same tired, old routine?Each day, as you make your way to and from your workplace, amidst the fumes, frustration, and financial drain that is the lot of a commuter, do you ever dream of being able to step out of your bedroom and straight into your workplace?If you’re a Star Trek fan, you may be thinking, “Yes! Beam me up Scottie”--but if that was your first thought, then I’m afraid you may have to wait a little while longer. Transporter technology hasn’t quite been perfected yet. However, in spite of that slight delay in scientific progress, there is still a way to have the commute-free lifestyle you’ve been longing for. In fact, there are many people who have already turned that dream into a reality by successfully building their own home-based online businesses.For the online business owner, there are no traffic jams, no co-workers breathing dow
"The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
"HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
"Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different f
People want experts: toot your horn and hook them on what you have to say.Experts will give advice freely but will not give away the farm in the process. Most experts like to share their knowledge with others. If you want to be an expert then the more information (that is, useful information) you provide, the more people will come back to your website. You need to have a hook that has them coming back for more. Ask them what they want, ask for feedback and then follow up on the feedback. Let them know you are listening to what they have to say. Print their rebuttals in your next newsletter. Have them use your BLOG. Always respond and keep the information up-to-date. They will tell everyone they know that they were published on your site.Keep them coming back by having your audience contribute to your newsletter. Every time you send out a message that you are looking for articles, providing you ask in the correct forums, you will get a good response. Join newsgroups that have writers and let them know that you are putting together electronic information
There are similar stories in business.
One example is that of the "Marlboro Man". Before the Marlboro Man, the Marlboro brand of cigarettes was ranked 31st - almost rock bottom.
After the introduction of the Marlboro Man, and the guerrilla branding campaign to promote it, Marlboro became the #1 brand in a multi-billion dollar industry.
It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses.
The history of the ascent of these icons is the history of guerrilla marketing.
Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not!
The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world.
He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe (like me). His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world.
And Jay did all this "from scratch". That is, the success of the "Guerrilla Marketing" brand is a testament to the very principles Jay himself teaches.
It just so happens that he is also one of the creators of the Marlboro Man. (Think what you will about tobacco, but you can not deny the power of the marketing behind Marlboro - arguably the most successful marketing campaign in history, and the most widely recognized brand in the world.)
So, what then, is Guerrilla Marketing all about?
Let's take a segment from Jay's new book "Guerrilla Marketing for the New Millennium" to learn:
"Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
"The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
"HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
"Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different fr
Especially while this new community is still relatively small, you'll find that a lot of people will go looking to see who else is a member. This is the most important time for you to actually present yourself in a way that lets people understand you and engage with you.So these are the things that you really should (and some things that you definitely shouldn't) do, in order to ensure that your single most important representation actually does its job, and attracts people to you:Have a photoIt's so easy to upload a photo. Just go to "My Profile" and choose "Edit". You'll see the box to upload a photo or photos from your computer. I really encourage you to use a photo of yourself (casual or in business attire) but if you really don't want to do that, at least have your company logo, or a photo of your premises.This may surprise you but most people won't click on a profile unless there's a photo. So if you don't have a photo you're really not going to meet anyone and the whole thing is a waste of your time.Your photo shoul
Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not!
The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world.
He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe (like me). His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world.
And Jay did all this "from scratch". That is, the success of the "Guerrilla Marketing" brand is a testament to the very principles Jay himself teaches.
It just so happens that he is also one of the creators of the Marlboro Man. (Think what you will about tobacco, but you can not deny the power of the marketing behind Marlboro - arguably the most successful marketing campaign in history, and the most widely recognized brand in the world.)
So, what then, is Guerrilla Marketing all about?
Let's take a segment from Jay's new book "Guerrilla Marketing for the New Millennium" to learn:
"Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
"The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
"HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
"Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different f
The downfall of many countries and political leaders are attributable to poor leadership succession. Yugoslavia plunged into civil war with the demise of President Tito in 1980. Till then, he was all-powerful and had no intention of passing control to anybody. Former President Suharto tried to perpetuate his powers too by surrounding himself with weak subordinates. This brought about his downfall and the economic disaster in Indonesia when the Asian economic crisis hit in 1997.Similarly, many once successful companies have failed because of poor succession planning. Many entrepreneurs want their children to succeed them and take over the reins in their businesses. However, their offspring may not be the best people to take over from them. In the long run, it is more beneficial to the company, the entrepreneur, and his children to employ the best professional manager or managers from outside to run the business. Hence, there is a saying: “The first generation builds the business, the second generation enjoys the prosperity and growth, the th
He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe (like me). His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world.
And Jay did all this "from scratch". That is, the success of the "Guerrilla Marketing" brand is a testament to the very principles Jay himself teaches.
It just so happens that he is also one of the creators of the Marlboro Man. (Think what you will about tobacco, but you can not deny the power of the marketing behind Marlboro - arguably the most successful marketing campaign in history, and the most widely recognized brand in the world.)
So, what then, is Guerrilla Marketing all about?
Let's take a segment from Jay's new book "Guerrilla Marketing for the New Millennium" to learn:
"Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
"The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
"HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
"Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different f
I had a blast at the Albuquerque International Balloon Fiesta events.When I told some Albuquerque natives and semi-natives how excited I was about attending, I usually got the same response: “Oh, you won’t get that excited after you’ve been here awhile.”Who knows. Maybe that will be true. But, I hope not. I felt like a little kid. Watching several hundred balloons taking off during early morning Mass Ascension. Walking amongst the same balloons during the evening Balloon Glow. The number of balloons, the organization of the events, and the lack of chaos just amazed me.The Fiesta is obviously second nature to some. But, it was brand new to me. Of course, this made me think about business. How many of us see our business as something that is "second nature"?Let’s say you’ve been in business for a few years. You have your products, services, and marketing strategies down to a science. You get customers through referrals and word of mouth. After awhile, you feel like you're running on automatic.It's easy to get bored with your business an
So, what then, is Guerrilla Marketing all about?
Let's take a segment from Jay's new book "Guerrilla Marketing for the New Millennium" to learn:
"Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
"The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
"HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
"Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different f
It has happened again, and again in a very big way. I am sure you have heard the news that General Motors has announced they are closing plants and letting some 30,000 people go. Some they will be able to relocate, some they won’t.Ford announced they are laying off over 4,000 people as well. This is all devastating news that we should all be concerned about.The manufacturing sector of our economy is the one sector that provides for our society a “ladder” to allow us to move from lower class economies to middle and upper middle class economies. Without manufacturing, it becomes more and more difficult for families to pull themselves up and obtain the Great American Dream.Most manufacturing jobs provide up to nine other jobs in the local economy. Think about the local drug stores, dry cleaners, car washes, gardeners, fast food restaurants, independent auto mechanics, and so on, that are going to see their customer base diminish and their services not used as frequently. This will be a direct result of their local patrons no longer have the disc
"The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
"HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING?
"Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing: "
Jay then goes on to list 18 things that separate guerrillas from "mere mortals".
(See below for info on his new electronic book - it's recognized as his most powerful work yet - and can't be found in book stores.)
So, how then, does this information apply to those of us marketing on the Internet?
Far more than you think! The Internet is not just a new guerrilla battlefield - it's the *ultimate* guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business.
And there are clearly two factors that have influenced this more than anything:
1. The Internet
2. Guerrilla Marketing
Ever wonder why big businesses are totally blowing it online? Because they are not guerrilla thinkers!
These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online - the tables have turned!)
So, start thinking like a guerrilla right now. You have the advantage - all you have to do is take it.
Here's the definitive place to get started - where you will find an easy to follow step by step plan for launching a "guerrilla attack"! History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies.
The history of these battles is the history of guerrilla warfare.
There are similar stories in business.
One example is that of the "Marlboro Man". Before the Marlboro Man, the Marlboro brand of cigarettes was ranked 31st - almost rock bottom.
After the introduction of the Marlboro Man, and the guerrilla branding campaign to promote it, Marlboro became the #1 brand in a multi-billion dollar industry.
It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses.
The history of the ascent of these icons is the history of guerrilla marketing.
Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And
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