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Atricle Dump - The Long Sales Letter: Should You Use it In Your Advertising?
Leaders achieve goals in cooperation with and through the actions of the people in their organization. Effective CEOs encourage their employees’ personal success because they understand that personal success translates into organizational success. They know that successful people build successful organizations.Three characteristics of successful people are:• Goal directionThey know where they stand, where they want to go and have a plan to get there.• Self motivationAs self starters, they wind their own clock.• Positive mental attitudeSuccessful people look for ways to complete tasks. They focus on strengths and break self-imposed limitations created by low self esteem.These traits are interrelated. Strengthen one and you strengthen them all. Success breeds more success through increasing momentum.Goal Direction:A much quoted st
Would your product or service be considered 'an investment?'
An investment is a possession acquired for future return or benefit. Items that offer long-term benefits cost more money. They promise a brighter tomorrow; an investment for the future. They also require more convincing to get people to buy them. I recently met a career coach wh
The next time you open your inbox, take a look at the messages sent by other businesses, or even colleagues and friends. Some catch your eye and some make you want to click the Delete button. How do you determine which one gets opened and which one gets tossed? The sender has something to do with it, of course, but the subject line is almost as important. Without a good subject line, an email will be headed straight for the trash.If an email marketing campaign fails, it is not always the fault of the message. A good message cannot be read if an email is not opened. That is where the subject line comes in. Readers have countless messages to deal with in an average week. They don’t have time for email that sounds like spam or sounds just plain boring. In email marketing, just as in traditional marketing, you must hook the reader immediately.Subject lines are critical to the success of email
Powerfully persuasive, the Long Sales Letter employs carefully targeted copy to draw the reader in, emotionally identify with them, create a need for the product, and incite them to make an immediate purchase. The Long Sales letter, in all its verbosity and sensationalism, gleams with promise. It appears the surefire way to make sales come pouring in.
But is it? Should you fork your hard-earned cash over to a copywriter who will create a hypnotic and riveting sales letter that goes on for pages and pages hyping your product? Should you grab for your credit card and buy one of those comprehensive teaching packets that tells you everything you ever wanted to know about writing a Long Sales Letter yourself?
Answers often come in the form of questions. Here are some questions I typically ask my clients:
What are you selling, and how much does it cost?
Does the product you offer on your website fulfill immediate short-term needs?
Or is it something that might help someone reach a long-term goal?
Items that satisfy immediate yearnings for a low price don't require a rousing speech to attract buyers. What these products do require is visibility. How funny would it be to receive a letter in the mail from the CEO of Bubble Yum, urging you to buy his product! Totally unnecessary; Bubble Yum does a fine job of selling itself on the "impulse buy" rack by the supermarket check-out. Music CDs and clothing are things that don't cost huge amounts of money, and virtually sell themselves. Your customer will know in a matter of seconds whether they want what you have. In such a case, skip the letter. Instead, showcase these items in a high-traffic area where they will be seen.
Who are you marketing to?
I did some work recently for an e-greeting company who had me writing a long and persuasive letter. I posed the question: "How much do we really need to convince people to buy these e-greetings? Either people will like them, or they won't." My client in turn made a good point: the sales letter wasn't needed to toute the actual product on the site. But it would certainly come in handy for potential affiliates and promoters. The sales letter was a handy tool that depicted us an intelligent group of people with a knack for selling - and that could very well be the driving decision for those who might want to represent us. So yes, a sales letter may actually work to your benefit, depending on the audience you plan to address.
Would your product or service be considered 'an investment?'
An investment is a possession acquired for future return or benefit. Items that offer long-term benefits cost more money. They promise a brighter tomorrow; an investment for the future. They also require more convincing to get people to buy them. I recently met a career coach who
Importance Of Learning Interview TechniquesSuccessful candidates face an interview with confidence and have the ability to draw attention to key experiences to prove that they are the ideal choice for the job. They understand the requirements of a particular job and demonstrate their expertise to deal with issues pertaining to that field. Most people miss a desperately needed job only because they have not been able to master the techniques of effective interview. Developing the right interview techniques may take a while; however, you should have the determination and the enthusiasm to learn them. Learning effective interview techniques can increase the probability of getting the job of your dreams.Learning Interview TechniquesIt may not be very easy to master the art of the interview; it requires persistent effort. In most cases, an interview takes its course depending on the natu
But is it? Should you fork your hard-earned cash over to a copywriter who will create a hypnotic and riveting sales letter that goes on for pages and pages hyping your product? Should you grab for your credit card and buy one of those comprehensive teaching packets that tells you everything you ever wanted to know about writing a Long Sales Letter yourself?
Answers often come in the form of questions. Here are some questions I typically ask my clients:
What are you selling, and how much does it cost?
Does the product you offer on your website fulfill immediate short-term needs?
Or is it something that might help someone reach a long-term goal?
Items that satisfy immediate yearnings for a low price don't require a rousing speech to attract buyers. What these products do require is visibility. How funny would it be to receive a letter in the mail from the CEO of Bubble Yum, urging you to buy his product! Totally unnecessary; Bubble Yum does a fine job of selling itself on the "impulse buy" rack by the supermarket check-out. Music CDs and clothing are things that don't cost huge amounts of money, and virtually sell themselves. Your customer will know in a matter of seconds whether they want what you have. In such a case, skip the letter. Instead, showcase these items in a high-traffic area where they will be seen.
Who are you marketing to?
I did some work recently for an e-greeting company who had me writing a long and persuasive letter. I posed the question: "How much do we really need to convince people to buy these e-greetings? Either people will like them, or they won't." My client in turn made a good point: the sales letter wasn't needed to toute the actual product on the site. But it would certainly come in handy for potential affiliates and promoters. The sales letter was a handy tool that depicted us an intelligent group of people with a knack for selling - and that could very well be the driving decision for those who might want to represent us. So yes, a sales letter may actually work to your benefit, depending on the audience you plan to address.
Would your product or service be considered 'an investment?'
An investment is a possession acquired for future return or benefit. Items that offer long-term benefits cost more money. They promise a brighter tomorrow; an investment for the future. They also require more convincing to get people to buy them. I recently met a career coach wh
Trainers and human resource development consultants sometimes do not recognize the “fuzzy line” that separates facilitation skills from presentation skills. For instance, we see a great deal of notice paid in our own “Interchange” to the presentation skills required of a competent trainer, but relatively little attention in the newsletter to what facilitation skills might be required of an adept trainer. In fact, I cannot remember the last issue where facilitation was discussed at all. Perhaps, then, there is an overemphasis on how to be an entertaining, dynamic, fun-loving, exciting presenter and trainer? If so, we need to remember that these skills are only a part of an effective trainer’s skill set.What Are Facilitation Skills?A useful distinction between the two is made on the group facilitation listserve website wherein training and presentation are defined as a proce
Or is it something that might help someone reach a long-term goal?
Items that satisfy immediate yearnings for a low price don't require a rousing speech to attract buyers. What these products do require is visibility. How funny would it be to receive a letter in the mail from the CEO of Bubble Yum, urging you to buy his product! Totally unnecessary; Bubble Yum does a fine job of selling itself on the "impulse buy" rack by the supermarket check-out. Music CDs and clothing are things that don't cost huge amounts of money, and virtually sell themselves. Your customer will know in a matter of seconds whether they want what you have. In such a case, skip the letter. Instead, showcase these items in a high-traffic area where they will be seen.
Who are you marketing to?
I did some work recently for an e-greeting company who had me writing a long and persuasive letter. I posed the question: "How much do we really need to convince people to buy these e-greetings? Either people will like them, or they won't." My client in turn made a good point: the sales letter wasn't needed to toute the actual product on the site. But it would certainly come in handy for potential affiliates and promoters. The sales letter was a handy tool that depicted us an intelligent group of people with a knack for selling - and that could very well be the driving decision for those who might want to represent us. So yes, a sales letter may actually work to your benefit, depending on the audience you plan to address.
Would your product or service be considered 'an investment?'
An investment is a possession acquired for future return or benefit. Items that offer long-term benefits cost more money. They promise a brighter tomorrow; an investment for the future. They also require more convincing to get people to buy them. I recently met a career coach wh
Eureka! A major television network wants to interview you about your home business. This may be the turning point of your career.The question is – what do you do now?After you down a drink, ring up friends, and jump up and down, it’s time for some quick preparations.Here are 5 simple tips to make you a star.1) Write out the questions - Most stations are happy to receive a copy of the questions you want asked. After all, they are in the business of entertainment and want you to look good.Be sure to have 3 or 4 focus points you can talk about. If you get a question you cannot answer, stay calm. State that you are glad they asked that question. Then, switch to one of your focus points. Few people will notice you changed the topic.Have the toll-free number and Website address ready so viewers will know where they can order your product.2) Demonstrate y
Who are you marketing to?
I did some work recently for an e-greeting company who had me writing a long and persuasive letter. I posed the question: "How much do we really need to convince people to buy these e-greetings? Either people will like them, or they won't." My client in turn made a good point: the sales letter wasn't needed to toute the actual product on the site. But it would certainly come in handy for potential affiliates and promoters. The sales letter was a handy tool that depicted us an intelligent group of people with a knack for selling - and that could very well be the driving decision for those who might want to represent us. So yes, a sales letter may actually work to your benefit, depending on the audience you plan to address.
Would your product or service be considered 'an investment?'
An investment is a possession acquired for future return or benefit. Items that offer long-term benefits cost more money. They promise a brighter tomorrow; an investment for the future. They also require more convincing to get people to buy them. I recently met a career coach wh
You dream of working at home, and quitting your 9-5 job. Or perhaps you enjoy your job, but you'd like some extra pocket cash for something special. Well you got a computer, an internet connection, and a pulse, so you decide to work at home with online marketing. Here are five tips to make sure you succeed at achieving your goals by doing so: Sizzling1) Research and Learn! You will be doing these things for as long as you are involved with online marketing. There are always new things for you to learn, tips to improve your business, and different techniques and strategies for you to try out. You can read e-books, reports, and articles about work at home topics.2) Set realistic goals for yourself. Unless you're a completely genius and expert when it comes to working at home with online marketing, you can't expect to make a fortune overnight. You have to take it step by step, slowly
Would your product or service be considered 'an investment?'
An investment is a possession acquired for future return or benefit. Items that offer long-term benefits cost more money. They promise a brighter tomorrow; an investment for the future. They also require more convincing to get people to buy them. I recently met a career coach who features a goal achievement system, in the form of an e-book, for purchase on her website. Her e-book is moderately priced for its category, and well-written in my opinion. Would I advise her to use a sales letter to pitch the e-book? Yes, but I'd make the letter an overview of her entire service offering and not just about the e-book.
The trick is to convince people that a career coach will help them reach their personal and professional goals, which in turn will do wonders for their career, bolster their confidence and improve their quality of life. If you can sell them on this broad concept, then they'd likely sign up for career coaching sessions, and at the very least purchase a goal achievement system e-book. With your sales letter, you can build a case for maximum investment, and at the very minumum, make a few supplemental bucks with a supporting product.
How much information can you fill your letter with?
As much as you have to build a solid argument. Start by openly addressing the customer's frustrations and fears. "Are you tired of throwing away money on lukewarm ads that just don't sell?" The reader is hard-pressed to disagree. Next comes the aspirations; the hope for a better tomorrow: "Imagine an ad campaign that can triple your sales at a minimal cost to your business!"
Pose your company as having solution; the secret key, the pot of gold at the end of the rainbow. "Watch your sales rate explode!" "Discover the secrets that successful marketers know!" They're not really secrets and nothing is literally going to explode, but such language creates a sense of excitement and urgency. Build your credibility with testimonials and success stories. "Bob Luken had this to say about our system:" (list testimonial). "Marla Thompson lost 49 pounds in three months thanks to our weight loss program!"
Finally comes the call to action: "Buy now, and get on the path to a more properous tomorrow!" "Click here to start saving immediately!" A word to the wise: once you make your point, wrap it up. Beware the hypnotic effects of repeated ideas and words, and endless streams of mind-numbing copy. Not everyone succumbs to such trickery! I speak for myself when I say that after four or so paragraphs, the reader is likely losing interest. At this point, one of two things may happen. They will scroll all the way to the end and click BUY NOW, or they will grow disgusted and leave your website.
How strong of a message do you require?
The flashy, all-I-need-now-is-a-megaphone Sales Letter doesn't work for e
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