1) A headline of about ten words in the form of a question having something to do with the topic of the website,

2) One paragraph of three medium length sentences that will answer the question,

3) An author credit.

Are you a long-time webmaster who has been dutifully exchanging links with other webmasters for years? Have you noticed that over time less and less of your inbound links are showing up as Google backwards links? I know I have. Two of my websites have been in existence for over 5 years and as I now check back in my link partner records there are literally hundreds of inbound links to my sites still in existence on the links pages of various partner websites on the web. Sadly, no inbound link page rank credit has been given to my pages for these missing links regardless of the page rank of the originating page.

B. THE PROBLEM:

Conventional reciprocating links as a means to boost Google page rank have become of very little benefit to either party. Virtually every webmaster still clings to the belief that reciprocal linking work but all are wasting their valuable time in this largely fruitless enterprise.

C. WHY IS THIS?

It’s logical! Independent, inbound links originating from pages with content relevant to that of the link object pages are deemed by Google to be an indication of perceived value of the targeted website by the public. Google translates this perceived value into a higher page rank for the receiving page. However, reciprocal links are not an indication of value. Reciprocation indicates only the ability of the two webmasters involved to:

• Find sites that you would ordinarily approach about exchanging reciprocal links. Most webmasters operate more than one website so suggest to those that do that each of you write a short, original article of approximately 100-150 words about one of the other's two sites, but cross them. These articles should consist of:

  
  1) A headline of about ten words in the form of a question having something to do with the topic of the website,
  

  
  2) One paragraph of three medium length sentences that will answer the question,
  

  
  3) An author credit.

• The three sentences should each contain a keyword taken from the menu pages of the website it is about and each of these three keywords should be hyper-linked to the appropriate page. The author credit should contain a link to the index page.
• Each webmaster should post the other's article unaltered
  The Ultimate Truth in Persuasion
  OK, so you want to improve your persuasion power right?Why? What's your intention?As you know your intent directs the flow of energy in your interactions with others. So doesn't it just make sense to have in mind a really clear and strong intent before you engage in your powerful persuasion mission.If you were to think about the person(s) you want to persuade what comes to mind in regards to the benefits they will gain from your persuasion?Of course your 'persuasive pitch' will be received much more receptively if your intent is strongly biased to their benefits.So stepping into their shoes what benefits can you perceive from their angle and looking at the situation as if you were watching a movie what other ideas come to mind?Having some idea of what the other person(s) want and keeping that positive intention nice and strong in mind when interacting with the person(s) will automatically create a 'good vibe' between you, thus creating that well known fundamental persuasion skill - Rapport!Now in your interaction with the other party you wou
  involved to:
• locate each other, and
• trade links with each other.
It in no way indicates that anyone found either of the two sites to be interesting and/or valuable.

D. THE EXPLANATION:

Fact #1 - Google software designers and engineers are fully aware of the widespread practice of webmasters historically boosting their backward links numbers through reciprocal linking programs. Given the huge advances in artificial intelligence technology it was a simple matter for them to modify their spider algorithms to identify:

• when two websites are exchanging links with each other, and
• when an inbound link originates from a page that is in reality a links, resources, or link Partners page no matter what it is called.

As a result, the old model is now on its deathbed and Google (and the others) give very little page rank credit to the receiver of a link:

• identified as being part of a reciprocal link arrangement, or
• originating from a links directory page.
In fact, in casually cruising the web examining websites, I notice that most links pages now have a Google Page Rank of only 0 or 1. Not all of them, of course, but most.

Fact #2 – Google is on record as stating that the 2 main factors in determining the page rank of a page are:

• fresh, original, useful and well-thought-out content on the page, and
• the number of backward (inbound) links to the page originating from independent, contextual, relevant sources.

Fact #3 - Also, excessive duplication of content is now penalized and this includes links. A link that has previously appeared on the web over and over again, in some cases hundreds of times, is easily identified as not being original content and discounted.

Ask yourself how many times you have, as I have, traded links using the same anchor text, hyperlink target page and description again and again over the years. Now take a few minutes and determine how many of these links Google currently shows as valid backward links for your site. My two sites currently have literally hundreds of identical hyperlinks pointed at them but only a few are shown as backwards links by Google. Finally, the best of these inbound links are independent hyperlinks from articles sites and are not reciprocal.

E. THE SUCCESSFUL SOLUTION IS TWOFOLD:

1. Keyword-Rich Text - Webmasters must now write accurate, valuable, keyword-rich text for each page of each website such that the spiders will recognize the pages as having intrinsic public value and rate them highly. It's not easy to evaluate and probably rewrite all of the pages of your websites to comply with new keyword requirements but the stakes are high and if you are in this for the long pull you must do it.

2. Links, But Not Reciprocal Links - Webmasters must arrange to have inbound links to each page of their websites that:

• are not reciprocal,
• that do not originate from pages that spiders could identify as links directories,
• that do originate from pages that are thematically similar to the destination pages.

F. THE SECRET PROCESS:

Well, easier said than done, you say. The rewriting is daunting but easy to understand. But how does one go about complying with the linking requirements?

1. What should you not do:

• Reciprocal linking? It's just not worth the time! - Reciprocal links are probably not hurting your page rank so if other webmasters approach you to exchange links, why not. Just do not expect them to do much for your search engine rankings.
• Inbound links from links directory pages? - If other webmasters are linked to you from their links directory page it is not something you can control and you are unlikely to be penalized for it. But again, do not expect much.

2. What should you do?
So now we know what does not work but where will all of these new inbound links come from?

• Articles - Write interesting articles about your topic that contain one or more hyperlinks to your site and place them on internet sites that encourage author submissions. There are lots of them.
• News Releases - You can also write news releases about your site and post them on news sites that are looking for just this sort of content. You are really limited only by your own imagination.
• Crossing Editorial Exchanges - Another method is to establish a link crossing program that will comply with, and exploit, the latest search engine evaluation standards. It is basically a twist on reciprocal linking but with much more positive results. The steps are:
  • Find sites that you would ordinarily approach about exchanging reciprocal links. Most webmasters operate more than one website so suggest to those that do that each of you write a short, original article of approximately 100-150 words about one of the other's two sites, but cross them. These articles should consist of:

    
    1) A headline of about ten words in the form of a question having something to do with the topic of the website,
    

    
    2) One paragraph of three medium length sentences that will answer the question,
    

    
    3) An author credit.

  • The three sentences should each contain a keyword taken from the menu pages of the website it is about and each of these three keywords should be hyper-linked to the appropriate page. The author credit should contain a link to the index page.
  • Each webmaster should post the other's article unaltere
    Important Details About Battery Acid Spill Kits for Industrial Plants
    Are You in Compliance with 1910.178(g)(2)1910.178(g)(2)“Facilities shall be provided for flushing and neutralizing spilled electrolyte, for fire protection, for protecting charging apparatus from damage by trucks, and for adequate ventilation for dispersal of fumes from gassing batteries.”Battery acid spills pose safety and environmental threats. Leakage of the lead and sulfuric acid found in batteries contribute to worker injuries, fire, hydrogen explosions, and groundwater and soil contamination.Due to the damaging effect acid has on eyes, skin and mucous membranes, acid spills can pose a serious danger to human health. Prolonged exposure can even cause life threatening injury.Proper spill containment is a requirement for safety and environmental safety. Adhering to the OSHA guidelines is not only environmentally sound but provides protection against business liability. To ignore battery containment procedures and regulations altogether is environmental and business suicide. Being prepared for a hazardous and dangerous battery acid spill is critical.To protect em
    e number of backward (inbound) links to the page originating from independent, contextual, relevant sources.

  Fact #3 - Also, excessive duplication of content is now penalized and this includes links. A link that has previously appeared on the web over and over again, in some cases hundreds of times, is easily identified as not being original content and discounted.

  Ask yourself how many times you have, as I have, traded links using the same anchor text, hyperlink target page and description again and again over the years. Now take a few minutes and determine how many of these links Google currently shows as valid backward links for your site. My two sites currently have literally hundreds of identical hyperlinks pointed at them but only a few are shown as backwards links by Google. Finally, the best of these inbound links are independent hyperlinks from articles sites and are not reciprocal.

  E. THE SUCCESSFUL SOLUTION IS TWOFOLD:

  1. Keyword-Rich Text - Webmasters must now write accurate, valuable, keyword-rich text for each page of each website such that the spiders will recognize the pages as having intrinsic public value and rate them highly. It's not easy to evaluate and probably rewrite all of the pages of your websites to comply with new keyword requirements but the stakes are high and if you are in this for the long pull you must do it.

  2. Links, But Not Reciprocal Links - Webmasters must arrange to have inbound links to each page of their websites that:

  • are not reciprocal,
  • that do not originate from pages that spiders could identify as links directories,
  • that do originate from pages that are thematically similar to the destination pages.

  F. THE SECRET PROCESS:

  Well, easier said than done, you say. The rewriting is daunting but easy to understand. But how does one go about complying with the linking requirements?

  1. What should you not do:

  • Reciprocal linking? It's just not worth the time! - Reciprocal links are probably not hurting your page rank so if other webmasters approach you to exchange links, why not. Just do not expect them to do much for your search engine rankings.
  • Inbound links from links directory pages? - If other webmasters are linked to you from their links directory page it is not something you can control and you are unlikely to be penalized for it. But again, do not expect much.

  2. What should you do?
  So now we know what does not work but where will all of these new inbound links come from?

  • Articles - Write interesting articles about your topic that contain one or more hyperlinks to your site and place them on internet sites that encourage author submissions. There are lots of them.
  • News Releases - You can also write news releases about your site and post them on news sites that are looking for just this sort of content. You are really limited only by your own imagination.
  • Crossing Editorial Exchanges - Another method is to establish a link crossing program that will comply with, and exploit, the latest search engine evaluation standards. It is basically a twist on reciprocal linking but with much more positive results. The steps are:
    • Find sites that you would ordinarily approach about exchanging reciprocal links. Most webmasters operate more than one website so suggest to those that do that each of you write a short, original article of approximately 100-150 words about one of the other's two sites, but cross them. These articles should consist of:

      
      1) A headline of about ten words in the form of a question having something to do with the topic of the website,
      

      
      2) One paragraph of three medium length sentences that will answer the question,
      

      
      3) An author credit.

    • The three sentences should each contain a keyword taken from the menu pages of the website it is about and each of these three keywords should be hyper-linked to the appropriate page. The author credit should contain a link to the index page.
    • Each webmaster should post the other's article unaltere
      Success is in the Cards with Advertising Careers
      They say TV rots your brain, but maybe sitcoms of the past serve a purpose beyond amusement after all. While most TV programs are fiction -- aside from the onslaught of reality TV, that is -- shows of the past are sometimes based on fact and can provide viewers with accurate depictions of the lives of others.Take a career in advertising, for instance. On shows like "Bewitched" and "Who's the Boss?" viewers are clued in on the lives of advertising agents at home, as well as in the office. So if you're interested in earning an advertising degree and striving for advertising careers, read on (and watch the reruns) -- you might learn something. Creativity Required in Advertising CareersWhen it comes to advertising careers, while an advertising degree is a necessity, creativity also plays a large role. As was the case with Darrin Stephens, the mortal husband advertising executive on "Bewitched." From time to time, the source of his creativity was his wife Samantha. While she vowed to give up her witchcraft to become an ordinary suburban housewife, she never really gave up her her
      2. Links, But Not Reciprocal Links - Webmasters must arrange to have inbound links to each page of their websites that:
    • are not reciprocal,
    • that do not originate from pages that spiders could identify as links directories,
    • that do originate from pages that are thematically similar to the destination pages.

    F. THE SECRET PROCESS:

    Well, easier said than done, you say. The rewriting is daunting but easy to understand. But how does one go about complying with the linking requirements?

    1. What should you not do:

    • Reciprocal linking? It's just not worth the time! - Reciprocal links are probably not hurting your page rank so if other webmasters approach you to exchange links, why not. Just do not expect them to do much for your search engine rankings.
    • Inbound links from links directory pages? - If other webmasters are linked to you from their links directory page it is not something you can control and you are unlikely to be penalized for it. But again, do not expect much.

    2. What should you do?
    So now we know what does not work but where will all of these new inbound links come from?

    • Articles - Write interesting articles about your topic that contain one or more hyperlinks to your site and place them on internet sites that encourage author submissions. There are lots of them.
    • News Releases - You can also write news releases about your site and post them on news sites that are looking for just this sort of content. You are really limited only by your own imagination.
    • Crossing Editorial Exchanges - Another method is to establish a link crossing program that will comply with, and exploit, the latest search engine evaluation standards. It is basically a twist on reciprocal linking but with much more positive results. The steps are:
      • Find sites that you would ordinarily approach about exchanging reciprocal links. Most webmasters operate more than one website so suggest to those that do that each of you write a short, original article of approximately 100-150 words about one of the other's two sites, but cross them. These articles should consist of:

        
        1) A headline of about ten words in the form of a question having something to do with the topic of the website,
        

        
        2) One paragraph of three medium length sentences that will answer the question,
        

        
        3) An author credit.

      • The three sentences should each contain a keyword taken from the menu pages of the website it is about and each of these three keywords should be hyper-linked to the appropriate page. The author credit should contain a link to the index page.
      • Each webmaster should post the other's article unaltere
        Casino Affiliate Program: Make Money From Your Site
        If you are a website owner and have not yet signed up to an affiliate program, then you are missing perhaps the greatest opportunity to make money online. Depending on the aspirations of you or your team and your site is dependent on how much money you can make. Affiliate marketing is the easy way to make your website work for you, without any of the hassle of selling products or buyer contact. All that is required is that you insert a few advertisements on your site, way for the clicks and your away.For the inexperienced website owner, the choice of affiliate programs may seem a little baffling at first. You can choose to house shopping adverts, auction sites even adult sites if you really wanted. However the key is choosing an industry with boundless opportunities and a huge current client base as well as the opportunities to expand further. Bearing in mind these criteria one of the greatest profitable industries to join as an affiliate is the online gaming industry, or more particularly casinos.The idea of representing a casino may not appeal to everybody for various ethical or persona
        ons. There are lots of them.
      • News Releases - You can also write news releases about your site and post them on news sites that are looking for just this sort of content. You are really limited only by your own imagination.
      • Crossing Editorial Exchanges - Another method is to establish a link crossing program that will comply with, and exploit, the latest search engine evaluation standards. It is basically a twist on reciprocal linking but with much more positive results. The steps are:
        • Find sites that you would ordinarily approach about exchanging reciprocal links. Most webmasters operate more than one website so suggest to those that do that each of you write a short, original article of approximately 100-150 words about one of the other's two sites, but cross them. These articles should consist of:

          
          1) A headline of about ten words in the form of a question having something to do with the topic of the website,
          

          
          2) One paragraph of three medium length sentences that will answer the question,
          

          
          3) An author credit.

        • The three sentences should each contain a keyword taken from the menu pages of the website it is about and each of these three keywords should be hyper-linked to the appropriate page. The author credit should contain a link to the index page.
        • Each webmaster should post the other's article unaltered on the higher ranking of his two websites on a page satisfying the following conditions:

          
          1) The main page of each donor site should have a Google Page Rank of at least 1,
          

          
          2) The article should not be posted on a page called links, partner, resource, or any other synonymous term and, likewise, the URL of the posting page should not include these terms,
          

          
          3) The article should not appear on a page that is, in reality, a link partners page no matter what it is called. In fact, it would be best if each article were posted to its own web page.

        Next time, reverse your donor and recipient sites.

        G. THE RESULT:

        Conceptually what happens is that one of each pair of sites receives a strong, contextual, relevant hyperlink from the other of each of the pairs and neither link is reciprocal. Very highly rated by Google. Over time this will have a highly positive effect on each site's SE ranking.

        This is a bit more complex and time consuming than completing a one link trade but, given the current low value of incoming reciprocal links, it will not take very many exchanges to have a significant positive effect on page rank.

        H. A FINAL COMMENT:

        Take the time to figure it out and get with the program! The concept is simple, it's easy to implement, and there should be no shortage of willing participants. Just contact all of your previous reciprocal link partners. The hard part will be for webmasters to intellectually accept and debunk in their own minds the myth of the value in conventional reciprocal linking.