ild trust by assuring security - Higher conversions are also attained by the opt in web form that adds the "Your personal information is respected by us and will never be shared, sold or rented to a third party."

6. Call to action - As simple and as common sense as it may seem, tests still prove, that the opt in page that contains a call to action in written text converts better than those that leave it to the visitor to figure out what to do.

It should be obvious to the visitor what it is that you want them to do.

If you are using vide

You know that you need to build your list. You have an opt in page and you are advertising it. You begin to receive a few opt ins, but not the kind of numbers that you know you need.

What is the problem? In this article you will find out how to optimize your opt in page to maximize your visitors to opt in conversion ratio.

The following seven tips have proven to increase conversion ratios in split tests performed by professional internet marketers.

1. Optimize Your Headline - There are 3 main ingredients to the perfect headline. First, it needs to be compelling. You need to explain a benefit that the visitor will receive as a result of giving you their name and email address.

This needs to be done in the Headline. Secondly, the headline needs to be attention grabbing.

This is the first place that your visitor will be looking and you need to grab their curiosity and build their excitement with it.

Thirdly, you need to keep it short. The shorter and sweeter the better.

2. Keep it Simple and Short - Bet you thought I was going to say Keep it simple stupid, didn't you? Just kidding. This actually not only applies to the headline, but also to the next phase, opt in the page.

You need to have no more than five bullet points that explain with persuasiveness a benefit that your visitor is going to have as a result of subscribing to your list.

This is proven to convert more.

3. Audio, Video and Photo - If at all possible, use Video on your opt in page to increase conversions. The reason video works more is because the visitor sees that anyone who can take the time to use video on their opt in page must have something really special waiting for them when they subscribe.

Video also stimulates and causes more excitement, even if it is something as simple as uploading a video of yourself introducing yourself and describing how great the opportunity that you have available for them is.

4. Less is more web form - On the web form you need to only have the place for the subscriber to enter in their name and email address.

Anything more like telephone or other information tends to decrease conversions. The simpler the better.

5. Build trust by assuring security - Higher conversions are also attained by the opt in web form that adds the "Your personal information is respected by us and will never be shared, sold or rented to a third party."

6. Call to action - As simple and as common sense as it may seem, tests still prove, that the opt in page that contains a call to action in written text converts better than those that leave it to the visitor to figure out what to do.

It should be obvious to the visitor what it is that you want them to do.

If you are using video

it needs to be compelling. You need to explain a benefit that the visitor will receive as a result of giving you their name and email address.

This needs to be done in the Headline. Secondly, the headline needs to be attention grabbing.

This is the first place that your visitor will be looking and you need to grab their curiosity and build their excitement with it.

Thirdly, you need to keep it short. The shorter and sweeter the better.

2. Keep it Simple and Short - Bet you thought I was going to say Keep it simple stupid, didn't you? Just kidding. This actually not only applies to the headline, but also to the next phase, opt in the page.

You need to have no more than five bullet points that explain with persuasiveness a benefit that your visitor is going to have as a result of subscribing to your list.

This is proven to convert more.

3. Audio, Video and Photo - If at all possible, use Video on your opt in page to increase conversions. The reason video works more is because the visitor sees that anyone who can take the time to use video on their opt in page must have something really special waiting for them when they subscribe.

Video also stimulates and causes more excitement, even if it is something as simple as uploading a video of yourself introducing yourself and describing how great the opportunity that you have available for them is.

4. Less is more web form - On the web form you need to only have the place for the subscriber to enter in their name and email address.

Anything more like telephone or other information tends to decrease conversions. The simpler the better.

5. Build trust by assuring security - Higher conversions are also attained by the opt in web form that adds the "Your personal information is respected by us and will never be shared, sold or rented to a third party."

6. Call to action - As simple and as common sense as it may seem, tests still prove, that the opt in page that contains a call to action in written text converts better than those that leave it to the visitor to figure out what to do.

It should be obvious to the visitor what it is that you want them to do.

If you are using vide

ou? Just kidding. This actually not only applies to the headline, but also to the next phase, opt in the page.

You need to have no more than five bullet points that explain with persuasiveness a benefit that your visitor is going to have as a result of subscribing to your list.

This is proven to convert more.

3. Audio, Video and Photo - If at all possible, use Video on your opt in page to increase conversions. The reason video works more is because the visitor sees that anyone who can take the time to use video on their opt in page must have something really special waiting for them when they subscribe.

Video also stimulates and causes more excitement, even if it is something as simple as uploading a video of yourself introducing yourself and describing how great the opportunity that you have available for them is.

4. Less is more web form - On the web form you need to only have the place for the subscriber to enter in their name and email address.

Anything more like telephone or other information tends to decrease conversions. The simpler the better.

5. Build trust by assuring security - Higher conversions are also attained by the opt in web form that adds the "Your personal information is respected by us and will never be shared, sold or rented to a third party."

6. Call to action - As simple and as common sense as it may seem, tests still prove, that the opt in page that contains a call to action in written text converts better than those that leave it to the visitor to figure out what to do.

It should be obvious to the visitor what it is that you want them to do.

If you are using vide

ust have something really special waiting for them when they subscribe.

Video also stimulates and causes more excitement, even if it is something as simple as uploading a video of yourself introducing yourself and describing how great the opportunity that you have available for them is.

4. Less is more web form - On the web form you need to only have the place for the subscriber to enter in their name and email address.

Anything more like telephone or other information tends to decrease conversions. The simpler the better.

5. Build trust by assuring security - Higher conversions are also attained by the opt in web form that adds the "Your personal information is respected by us and will never be shared, sold or rented to a third party."

6. Call to action - As simple and as common sense as it may seem, tests still prove, that the opt in page that contains a call to action in written text converts better than those that leave it to the visitor to figure out what to do.

It should be obvious to the visitor what it is that you want them to do.

If you are using vide

ild trust by assuring security - Higher conversions are also attained by the opt in web form that adds the "Your personal information is respected by us and will never be shared, sold or rented to a third party."

6. Call to action - As simple and as common sense as it may seem, tests still prove, that the opt in page that contains a call to action in written text converts better than those that leave it to the visitor to figure out what to do.

It should be obvious to the visitor what it is that you want them to do.

If you are using video or audio, telling them to enter in their first name and valid email address will really improve your conversion ratios if you are not already doing so.

7. Avoid business - To optimize for highest conversions, you don't want adsense ads or google ads to distract your visitor from entering in their information.

Also, use colors that are complementary if not using the preferable solid blue background.

Well, Now that you have the "know-how" and are armed with the information you need to skyrocket your opt in rate, it is up to you to make the necessary changes.

Enjoy better conversions!