Atricle Dump - Business

Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content,

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Should they call for a free "no obligation" offer? Should they ask for your "wanted" list? Land on ONE action you want the reader to take, and tell them what to do in the ad.

3. How will the reader benefit if they take action?

Your ad should follow the A.I.D.A. formula. (Attention, Interest, Desire, Action). Go back and read my headline. It contains all of the above elements. If you do not have a definite benefit in mind that the reader will reap by doing business with you, it's time to go back to the drawing board and get one! Present the benefit in easy to understand terms.

Environmentally Friendly Pressure Washing Standards
The Business of Pressure Washing, Steam Cleaning and Power Washing has certainly changed over the last two-decades. Environmental restrictions are driving away most of the non-compliant companies and leaving only a few to divvy up the lions share of the washing market.Those companies, which are continually delivering the best price, quality and service to the business consumer will succeed. Those companies which wash fleet vehicles without Nuke’ing the vehicles with Hydroflouric Acid in a two step

Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!

It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

What's the bottom line?

The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is "no", or "I don't know", you need to pay attention!

Are you a "me-me, we-we" yellow page advertiser?

Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the business in it? Does the headline say something like "Business Name Antiques?"

If it does, you are looking at a "me-me", "we-we" headline. A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business name, what they sell, how many dealers thay have, blah, blah, blah.

Ask this one question and you will be well on your way to making your ad more profitable!

You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!

Look at your headline and then ask, "who cares?". Look at the elegant, sweeping fonts and ask, "who cares?". Look at the list of items that the ad says that you sell and ask, "who cares?". If you can't come up with a good answer to those questions, maybe it's time to look at other ways to build a yellow page ad!

Here are more questions that will help you design a winner.

1. What am I trying to accomplish with this ad?

Your ad should only attempt to accomplish one thing. Sound ridiculous? It's not!

Are you trying to get people to sell you their unwanted items? Then build your ad to make that happen. Don't try to sell, buy, and build your image all in one ad. Customers will get confused when you try to "pack" too much into an ad.

2. What do you want people to do after reading your ad?

Should they call for a free "no obligation" offer? Should they ask for your "wanted" list? Land on ONE action you want the reader to take, and tell them what to do in the ad.

3. How will the reader benefit if they take action?

For New Managers - Conventional Management Training Doesn't Fit
Conventional management training typically consists of single, time-limited workshops or seminars. The length of the event varies by position level, function or business discipline, and size and structure of the employer organization.For new managers, this model has inherent shortcomings:• The large amounts of new information that must be crammed into a short time is overwhelming and often leads to feelings of panic.• Participants can't put the new learning into practice until the co