Atricle Dump - Internet and Businesses Online

It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail
I admit that for some time I was resistant to doing any marketing via old fashioned snail mail. After all, email is FREE (at least for the time being). Why pay to print and mail anything at all? I mean, I'm the Ezine Queen - not the direct mail queen! And I was already making hundreds of thousands of dollars a year using the Internet.Well, I can tell you I've changed my tune based on several mailings I've don

ake this work no matter what,” and you just go. You get advice from list building experts, tweak your squeeze pages, and improve over time, but you make it work and you learn everything about list building that you possibly can, first!

Test to find the right headline and choose one page format for your list building page until you can say, “Yes! It's converting at 35%! I spend $10 and I make $20 every single time I send them a message!”

Once you have a great list and you want to start messing around with other things, go for it, but you need to get the first thing nailed and then start tweaking something else. The key is not to get caught in

Getting Started in ECommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results, linger longer at sites and have a greater satisfaction in the overall shopping experience. Another study conducted by iProspect.com revealed that women are more apt t

Coming up with five headlines is the first thing you need to do before you think about anything else. Headlines are really the most important part of any squeeze page, which is key to list building.

If you want to be lazy about it, you could have a headline and an list building opt-in box and if your headline was good enough, you would get subscribers for your list, without any bullet points or anything else. You could have a headline and your first name and email, and you could be list building immediately! But, you would need a GREAT headline that is benefit-driven.

But that's not the right way to go about list building.

To get the right list building page, you should always be testing, so start with your headlines. Split test them, using two headlines at the same time. The headline that succeeds at better list building, that pulls the most opt-ins wins. Then, try another, and see if it's better at list building than the winner, and so on. The trick is to keep testing until you have the best possible headline.

I would start with an AB split test. Do two different pages and have the only difference on those pages be the headlines. Maybe start with 500 visitors and see which headline pulls better.

But remember, some people have these gigantic monitors and unless you give your page parameters, your headline will go across almost their entire screens.

Size your headline to about 650 to 750 pixels in width. You can do that by creating a one column-by-one row table and putting all of your page information into it. That will assure that your headline stays where you want it to be, regardless of your visitor's monitor size.

And once you put your list building page up, your thank-you page should also be a sales page, just like everything else. That means you need a good headline there, too, and you have to be delivering benefits the whole way through. “Thank you and welcome aboard” isn’t going to cut it when it comes to profits, which is why you're list building in the first place, right?

But, here’s the problem, and this is a major issue on the Internet with entrepreneurial businesses, especially the people who are just trying to make things crank—-there are so many opportunities that you get lost in trying a whole bunch of different opportunities at once. But the first thing you need to start with is list building!

Jumping from program to program is not going to lead you to success. What’s going to lead you to success is list building, and then, deciding on an opportunity and saying, “I’m going to make this work no matter what,” and you just go. You get advice from list building experts, tweak your squeeze pages, and improve over time, but you make it work and you learn everything about list building that you possibly can, first!

Capitalism is Not a Dirty Word
Exxon recently reported that their annual profit for 2006 was in excess of $39 billion dollars. Notice I did not say earnings, I said PROFIT. When this was being announced on the evening news, the reporters interviewed several people who were pumping gas into their Luxury SUVs at their local Exxon station. They were all singing the same song, "It is immoral for Exxon to make that much money

ght list building page, you should always be testing, so start with your headlines. Split test them, using two headlines at the same time. The headline that succeeds at better list building, that pulls the most opt-ins wins. Then, try another, and see if it's better at list building than the winner, and so on. The trick is to keep testing until you have the best possible headline.

I would start with an AB split test. Do two different pages and have the only difference on those pages be the headlines. Maybe start with 500 visitors and see which headline pulls better.

But remember, some people have these gigantic monitors and unless you give your page parameters, your headline will go across almost their entire screens.

Air Conditioning, Is It Really Necessary?
The advent of air conditioning has brought countless benefits to the world; human comfort being probably the main benefit we think of whenever we talk about air conditioning. The hot summer season spells inconvenience and a lot of sweat at work and at home without air conditioning. On the other hand, the coming of winter signifies torment with the unbearably frigid temperatures that come along with it if one is wi

le have these gigantic monitors and unless you give your page parameters, your headline will go across almost their entire screens.

Employee Satisfaction Surveys: What Are My Employees Thinking?
It is tempting to argue the importance of employee attitudes and expectations in terms of consequences of job satisfaction and poor employee morale and their cost upon the organization. You could cite the cost involved in human resource problems such as absenteeism, turnover, poor job performance, high workers’ compensation costs and morale issues. Such problems underscore the need for management to be aware of and

d welcome aboard” isn’t going to cut it when it comes to profits, which is why you're list building in the first place, right?

Effective Communication: Planning Buy-in
Is your organization driven by a clear vision and strategy that is understood and supported by every person at every level?A few year ago during an all employee meeting, the following question was asked of the audience, "What would you do if you knew you could not fail?"Distinctly different answers emerged, which proved divisive and formed two groups: "Glass-half-full" and "Glass-half-emp

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