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    Winning your Clients through Effective Postcard Design
    Postcards are essential marketing tools used at present. They are significantly used for advertisements, greeting cards, invitations, coupon cards and business reply. As an award winning tool they effectively grab customer’s attention.However do you want to know what comprises the material that you have in hand. The following are among the features that makes an effective postcard.1. Quality postcard card stockThe kinds of paper used are bright white and high quality 14pt gloss
    Music"

    Tune your embarrassing off keys into beautiful music
    today by calling Ray Meinhardt, Piano Technician
    at (218) 631-3451

    Mention this Ad and receive our
    FREE Perfect Melody Piano Package!
    (includes a Precision Tune Piano Analysis)
    ===================================

    The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

    The new Ad now features

    Investors Welcome to the Knowledge City - Bangalore
    Knowledge capital and best software destinationBangalore famously known as the Garden City of India is also the fastest growing city in Asia and is christened as 'India's Silicon Valley'. This capital city of the state of Karnataka is home to over 6 million people and is the fifth largest city in India situated half way between the coasts in Southern India. Known for its peaceful and cosmopolitan ambience, the city of Bangalore is more famously acknowledged as the knowledge capital an
    I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.

    Here is the original ad:

    ========================================
    A BETTER PIANO

    A well tuned and adjusted piano is a beautiful instrument.
    It is a joy to play and listen to.
    Each string is raised slightly and then lowered
    to the true pitch for the most stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

    For our Piano Tuner, his target market is dealing with the following problems:

    1. They have invested a lot of money into their piano and they want to keep it well maintained.

    2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

    3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

    4. They want to increase the value of their investment.

    Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

    Here is the Ad Marketing Makeover:
    ===================================

    "My Friends All Laughed When I Sat Down At My
    Piano - Expecting To Hear Embarrassing Off Key Sounds...
    But When I Began To Play, They Were Mesmerized
    By The Beautiful Music"

    Tune your embarrassing off keys into beautiful music
    today by calling Ray Meinhardt, Piano Technician
    at (218) 631-3451

    Mention this Ad and receive our
    FREE Perfect Melody Piano Package!
    (includes a Precision Tune Piano Analysis)
    ===================================

    The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

    The new Ad now features

    Strategies That Could Fail In Nevada Corporations
    Many businessmen are attracted to set up their businesses in Nevada for the benefit it offers that may at a glance be definite advantages. Business in Nevada can enjoy the following:- Corporations in Nevada may sell, transfer, hold or purchase shares of its own stock- Directors do not have to be Stockholders- Directors of Corporations in Nevada has the final decision in determining transactions involving issuance stocks for capital, real estate, personal property and servicesonger, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

    For our Piano Tuner, his target market is dealing with the following problems:

    1. They have invested a lot of money into their piano and they want to keep it well maintained.

    2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

    3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

    4. They want to increase the value of their investment.

    Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

    Here is the Ad Marketing Makeover:
    ===================================

    "My Friends All Laughed When I Sat Down At My
    Piano - Expecting To Hear Embarrassing Off Key Sounds...
    But When I Began To Play, They Were Mesmerized
    By The Beautiful Music"

    Tune your embarrassing off keys into beautiful music
    today by calling Ray Meinhardt, Piano Technician
    at (218) 631-3451

    Mention this Ad and receive our
    FREE Perfect Melody Piano Package!
    (includes a Precision Tune Piano Analysis)
    ===================================

    The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

    The new Ad now features

    The Language of Success - Listening to Your Parents May Be Bad for Business
    When we were young children, our parents were the most powerful figures in the universe.When a parent talked, we listened. Or at least we were supposed to.Parents are a bridge between generations. Parents are supposed to hand down valuable teachings and cultural guidance.Unfortunately, most parents don’t teach their children the language of business. Most parents don’t even know about the “Language of Success.”How could they know? Their parents didn’t teach them, and it
    olve their problem.

    For our Piano Tuner, his target market is dealing with the following problems:

    1. They have invested a lot of money into their piano and they want to keep it well maintained.

    2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

    3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

    4. They want to increase the value of their investment.

    Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

    Here is the Ad Marketing Makeover:
    ===================================

    "My Friends All Laughed When I Sat Down At My
    Piano - Expecting To Hear Embarrassing Off Key Sounds...
    But When I Began To Play, They Were Mesmerized
    By The Beautiful Music"

    Tune your embarrassing off keys into beautiful music
    today by calling Ray Meinhardt, Piano Technician
    at (218) 631-3451

    Mention this Ad and receive our
    FREE Perfect Melody Piano Package!
    (includes a Precision Tune Piano Analysis)
    ===================================

    The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

    The new Ad now features

    Parking Permits for Effective Parking Program
    Parking permits are permit tags issued for vehicles to authorize them to be parked in a particular area or parking lot. Parking permits are very important to monitor and keep track of motor vehicles in parking lots. Parking permits facilitates authorized entry of vehicles in parking zones and this leads to strengthening of security. These permits are a must according to parking rules of cities, states, and institutions. There are various types of parking permits, such as temporary parking permits,
    They want to increase the value of their investment.

    Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

    Here is the Ad Marketing Makeover:
    ===================================

    "My Friends All Laughed When I Sat Down At My
    Piano - Expecting To Hear Embarrassing Off Key Sounds...
    But When I Began To Play, They Were Mesmerized
    By The Beautiful Music"

    Tune your embarrassing off keys into beautiful music
    today by calling Ray Meinhardt, Piano Technician
    at (218) 631-3451

    Mention this Ad and receive our
    FREE Perfect Melody Piano Package!
    (includes a Precision Tune Piano Analysis)
    ===================================

    The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

    The new Ad now features

    Marketing And Advertising: Power Point Phrases That Will Create Income
    When looking at any type of marketing advertisement, do you glance at the ad then set it down thinking that later you will call on it? Most of the time we forget about the service or product and end up weeks later throwing the ad away. What makes the difference between an immediate response to an ad, or having it end up in a pile of papers on your desk?When marketing and advertising your home based business in any type of form, power point phrases are an idea tool to generate income. This
    Music"

    Tune your embarrassing off keys into beautiful music
    today by calling Ray Meinhardt, Piano Technician
    at (218) 631-3451

    Mention this Ad and receive our
    FREE Perfect Melody Piano Package!
    (includes a Precision Tune Piano Analysis)
    ===================================

    The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

    The new Ad now features an offer designed to generate greater response from prospects.

    The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market.

    The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services.

    To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis.

    Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication.

    Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results.

    Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials.

    When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your business.

    Copyright 2005 Black Unicorn Communications, Inc.
    All Rights Reserved

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