The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.

By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards.

Business card content

Everyone knows what a business card contains, so I'll keep this brief and focus on what some people don't have on their cards.

1. Every possible way to contact you. Don't just give your address and telephone number - give it all; fax, phone, mobile, email, street address, postal address and if you're keen, an after hours contact
2. Your Internet site URL. If you have one, put it on EVERYTHING
3. In Australia your Australian Business Number or Australian Company Number (or equivalent elsewhere). People may not deal with you if they think you are not equipped to handle Goods and Services Tax or are too small to have an ABN or ACN
4. Use the back to advertise. This can change each time you print or you can summarise - in dot point, the services you offer which are not always obvious from your name.
5. A byline. If you don't want to advertise on the back, think of using a
   What is Owner's Draw in QuickBooks? How Does Owner's Draw Work?
   If you are a sole-proprietor, you may have wondered about the Owner’s Draw account and how it works. I’ll try to explain it in a way that makes sense to people who use QuickBooks.Owner’s Equity, Owner’s Investment, and Owner’s Draw - DefinedIf you open the Chart of Accounts in QuickBooks, scroll down to the Equity accounts – normally about half way down. You may see one or more of these names: Owner’s Equity, Owner’s Investment, or Owner’s Draw. To make it easier to understand, we’ll say, for now, that the above terms are synonymous. Some accountants reading this may not agree, but I think for anybody who doesn’t understand what they mean, it’s easier to understand them if we use the terms inter
   s article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards.

   Business card content

   Everyone knows what a business card contains, so I'll keep this brief and focus on what some people don't have on their cards.

   1. Every possible way to contact you. Don't just give your address and telephone number - give it all; fax, phone, mobile, email, street address, postal address and if you're keen, an after hours contact
   2. Your Internet site URL. If you have one, put it on EVERYTHING
   3. In Australia your Australian Business Number or Australian Company Number (or equivalent elsewhere). People may not deal with you if they think you are not equipped to handle Goods and Services Tax or are too small to have an ABN or ACN
   4. Use the back to advertise. This can change each time you print or you can summarise - in dot point, the services you offer which are not always obvious from your name.
   5. A byline. If you don't want to advertise on the back, think of using
      Simple Guide to Setting up an Offshore Company
      An offshore company can be used for everything from taxation reduction to asset protection, real estate holding to ‘e’ and internet business ease of operation. If you decide that there are definite benefits for you in the establishment of an offshore company the next step is to go ahead and get one set up…It’s usually a very simple affair, it can take as little as 24 hours to get a basic structure in place and in this article I will guide you through the basic set-up procedures and considerations.The very first thing you need to do is ensure an offshore company structure is what you need and that it can achieve what you want. Many companies provide information on the internet about how an offshore co
      ome people don't have on their cards.
      1. Every possible way to contact you. Don't just give your address and telephone number - give it all; fax, phone, mobile, email, street address, postal address and if you're keen, an after hours contact
      2. Your Internet site URL. If you have one, put it on EVERYTHING
      3. In Australia your Australian Business Number or Australian Company Number (or equivalent elsewhere). People may not deal with you if they think you are not equipped to handle Goods and Services Tax or are too small to have an ABN or ACN
      4. Use the back to advertise. This can change each time you print or you can summarise - in dot point, the services you offer which are not always obvious from your name.
      5. A byline. If you don't want to advertise on the back, think of using
         Cheap Ad, Cheif Trade
         IntroductionJust a child then, when television broadcasting had begun in a makeshift studio at Akashvani Bhavan in New Delhi. A low power transmitter and 21 television sets were used as foundation stone for this globalize television broadcasting in 1959. Really, it is a great achievement for those who had witnessed that particular occasion. Bhaskar Ghose, former Information and Broadcasting Secretary shared the joy of that moment, “images of a gramophone record were being shown on television as the music blared away.” (Kohli 2003, p. 59) That gramophone picture and fantastic music became a landmark for Indian television broadcasting. People got more than enough what they have visualized as television before
         site URL. If you have one, put it on EVERYTHING
      6. In Australia your Australian Business Number or Australian Company Number (or equivalent elsewhere). People may not deal with you if they think you are not equipped to handle Goods and Services Tax or are too small to have an ABN or ACN
      7. Use the back to advertise. This can change each time you print or you can summarise - in dot point, the services you offer which are not always obvious from your name.
      8. A byline. If you don't want to advertise on the back, think of using
         From Better To Best - Corporate Branding
         Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its associates, like Smith, Johnson and Brown Law Firm. The name of a woman's specialty shop should be something sensual and exciting, like Victoria's Secret or Bare Essentials. A clothing line should boast the popular designer's name. Corporate branding does not just involve the company name. It also includes the corporate logo design and the overall company
         an ABN or ACN
      9. Use the back to advertise. This can change each time you print or you can summarise - in dot point, the services you offer which are not always obvious from your name.
      10. A byline. If you don't want to advertise on the back, think of using a byline, a short statement about what you do, 'Producers of the best hamburgers in Cuba'
      11. Colour and professional design. People like colour. They like attractive design. Make sure your cards have both

      Cost effective advertising

      The last supply of business cards I bought cost me 0.07 cents Australian per card; the last classified advertisement I lodged cost me $72. While the newspaper advertisement will get much more coverage for a day or two, I have no control over who reads it. Among those who do, thousands will have no personal interest in my offer and still others might never get to the classified advertisements pages. Many will throw out the paper in a day or so and my three line ad will be gone forever from their houses and minds.

      With my business cards, however, I can target where and when I leave them or to which individuals I hand them in order to get the greatest advantage. Of course, there is never a guarantee that where I leave them will result in sales, but at least people do keep business cards. The idea is to increase probability ... the probability that the recipient wil