Tags |
|
|
Links |
|
|
Atricle Dump - How to Convert Your Paid Search Visitors
Currently, there are thousands of online enthusiasts who are taking the plunge and joining the community of affiliate marketers. With e-commerce booming, and the internet dominating the business world, becoming an affiliate marketer is a very wise choice.To be successful with affiliate marketing, it's always better to h
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Design
Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Story)
-Free Offer (Product Trial, Site Access)
Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Statement
Love or hate ‘em, you’re hitched to advertisements, and by default, also to their fine print. There are many discussions on whether ads work, what effect they have and who they’re really intended for. We don’t, as a whole, take ads seriously unless we are one of the converted. Yet we should take small print in ads seriously, especially if we are
The beauty of search engine marketing is that visitors are pre-qualified and only visiting your site due to the fact that they entered a specific relevant search term. I've seen companies spend thousands of dollars bidding on popular keywords and ranking well, but then just drop visitors on their home page. I just shake my head when I see pages like this. You may get brand awareness but it's a big waste of money if your goal is converting visitors.
Studies have shown that if visitors are delivered directly to the product or service they were searching for, there is a much higher conversion rate compared to the home page or even relevant category pages as the entry point. It's best to setup category-based AdGroups in Google with each url pointing to a targeted landing page. It may be more work up front to build all these extra landing pages, but trust me, it pays off.
In my experience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts that go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.
Do I Stay or Go? (Usually decided in the first few seconds)
-Short, Easy-To-Complete Registration Forms
-Relevant & Targeted Headline
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Design
Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Story)
-Free Offer (Product Trial, Site Access)
Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Statement
Why Instant Messaging is a great way to communicate Here's the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions.An occasional laugh punctuates the silence. But no one is talking. They are communicati
The beauty of search engine marketing is that visitors are pre-qualified and only visiting your site due to the fact that they entered a specific relevant search term. I've seen companies spend thousands of dollars bidding on popular keywords and ranking well, but then just drop visitors on their home page. I just shake my head when I see pages like this. You may get brand awareness but it's a big waste of money if your goal is converting visitors.
Studies have shown that if visitors are delivered directly to the product or service they were searching for, there is a much higher conversion rate compared to the home page or even relevant category pages as the entry point. It's best to setup category-based AdGroups in Google with each url pointing to a targeted landing page. It may be more work up front to build all these extra landing pages, but trust me, it pays off.
In my experience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts that go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.
Do I Stay or Go? (Usually decided in the first few seconds)
-Short, Easy-To-Complete Registration Forms
-Relevant & Targeted Headline
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Design
Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Story)
-Free Offer (Product Trial, Site Access)
Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Statement
www.allwatchers.com and www.allreaders.com are web sites in the sense that a file is downloaded to the user's browser when he or she surfs to these addresses. But that's where the similarity ends. These web pages are front-ends, gates to underlying databases. The databases contain records regarding the plots, themes, characters and other features
Studies have shown that if visitors are delivered directly to the product or service they were searching for, there is a much higher conversion rate compared to the home page or even relevant category pages as the entry point. It's best to setup category-based AdGroups in Google with each url pointing to a targeted landing page. It may be more work up front to build all these extra landing pages, but trust me, it pays off.
In my experience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts that go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.
Do I Stay or Go? (Usually decided in the first few seconds)
-Short, Easy-To-Complete Registration Forms
-Relevant & Targeted Headline
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Design
Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Story)
-Free Offer (Product Trial, Site Access)
Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Statement
Information processing is a business process that resembles a normal production process with familiar demands for managing both the quantity processed as well as the quality of the output.For many business processes there is a continuous pressure to increase the output. There is also constant demand for quality which acts as a brake on thi
In my experience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts that go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.
Do I Stay or Go? (Usually decided in the first few seconds)
-Short, Easy-To-Complete Registration Forms
-Relevant & Targeted Headline
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Design
Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Story)
-Free Offer (Product Trial, Site Access)
Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Statement
If you're thinking about getting a job as a QA Manager, there are certain things you should be aware of as far as what the job will most likely require and what qualifications you will need to have in order to get such a job. A QA Manager's position can be very rewarding. It can also be very stressful.QA stands for quality assurance. Th
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Design
Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Story)
-Free Offer (Product Trial, Site Access)
Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Statement
-No Broken Links
-Shopping Cart Works
-Security Logos
Ok, now you know what goes through a visitors mind once they come to a landing page. Now before getting too excited, I'd recommend jotting down your current SEM landing page statistics (i.e. CTR, conversion rate, etc) before refining your landing page. This will give you a baseline report and great before/after data to present to management in a month or two. I assure you after you incorporate these changes, you'll be a hero in your Marketing organization. Now get to work!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/72816/articledump-How-to-Convert-Your-Paid-Search-Visitors.html">How to Convert Your Paid Search Visitors</a>
BB link (for phorums):
[url=http://www.articledump.net/article/72816/articledump-How-to-Convert-Your-Paid-Search-Visitors.html]How to Convert Your Paid Search Visitors[/url]
Related Articles:
How to Use a Landing Page Part I
Bookmark it:
|