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Atricle Dump - Google's Next Move – Video Game Ads?
Would you like to get better results from your marketing and really start taking your business to the next level? Sure you would. I hope you're all planning to make this year your best year ever.One of the things that I've found is that most small businesses can do much better if they just start avoiding some common marketing blunders.The good news is that if you're willing to critically evaluate whether you make each of these mistakes, you can find immediate room for improvement.Here are some marketing mistakes to look for and avoid this year and beyond:1. Not clarifying your purpose and vision.2. Not having a marketing and sales system. You have a s
How Would Google Do It
There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.
As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months
“Every company’s greatest assets are its customers, because without customers there is no company,” --Erwin FrandDuring our recent weakened economy, many businesses have seen declining revenues and declining budgets. Declining budgets often lead to reduced staff levels and diminished services. To me, this does not make sense. I believe that it is during the down times, when service should be at the forefront and retention of loyal customers even more of a focus.When price wars fail to drive revenues, businesses often look to service to give them a competitive advantage. Many big business marketers are returning to a “service sells” mentality, however, many sell great customer service and few deliver.
Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports to provide dynamic advertising in the popular video game Major League Baseball 2K6. According to their press release, “Massive’s Network and technology allow MLB Advanced Media and 2K Sports titles to leverage dynamic advertising for ever-fresh brand messaging in their games, mirroring the rapidly changing and expanding advertising opportunities in the live action sports industry.”
Why Should Google Care?
The Entertainment Software Association put U.S. sales of video game hardware and software at $7.3 billion back in 2004, a figure that rivals Hollywood box office revenue. In-game video game advertising is nothing new for the booming game industry – large companies have been buying static advertisements in games for years. What is new is the expansion of online gaming into the mainstream. Once reserved for only PC Gamers, console gamers have now discovered a whole new world of competition over a broadband connection.
In a recent interview with TechNewsWorld, EA’s John Schappert, who oversees the largest interactive game studio in the world, was asked about in-game advertising: “In-game ad integration is a growing business where we see both advertisers and consumers looking for more. It's an additional revenue stream that is still small, but growing. There's the potential for scalability in this area with dynamically-served ads. It's still in the early stages [in terms of] how in-game ads will grow in significance.”
Starting with Microsoft’s Xbox and Sony’s PS2, and continuing into the next generation of online gaming with Microsoft’s Xbox 360, Nintendo’s Wii, and Sony’s PS3, it has become a virtual certainty that nearly all gamers will be playing while connected to a broadband connection. With that broadband connection comes an advertising opportunity that’s hard to ignore.
Is History Repeating Itself?
The potential flaw in what Massive Incorporated does is that their ad network still only includes the large advertisers. Massive’s website gives no specific information regarding how to purchase advertising, only mentioning that “blue-chip” advertisers can work with their “veteran” sales team to start an account. I think it’s safe to say that small businesses aren’t their target market. So while they are implementing dynamic ads, those ads are still only affordable to larger businesses. Anyone familiar with internet advertising can see the potential for history to repeat itself.
Way back in 1996, long before Overture (now Yahoo! Search Marketing) and Google AdWords, a company called DoubleClick pioneered website advertising. Their downfall, however, was that they required a formal sales contract, limiting their potential client base to only large companies. Overture and AdWords made it easy for the small advertiser and small site owner to participate in their ad networks, essentially opening their service to anyone on the web. Several years later, one would think that Google is keeping a watchful eye on what’s going on over at Massive Incorporated. Massive may be the first to enter the market, but it’s hard to ignore the fact that the small business owner remains shut out. Could Google make Massive the next DoubleClick?
How Would Google Do It
There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.
As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months t
Total Quality Management, in short commonly called "TQM", has been in the business jargon for many many years. There has been numerous success stories about companies implementing TQM especially in the more advanced business sectors such as Motorola, Selectron, Boeing Airlift and Tanker Programs, 3M Dental Products Division, IBM Rochester, Granite Rock Company, Raytheon, Texas Nameplate Company etc. Incidentally, these companies has one thing in common i.e. they are all Malcolm Baldrige National Quality Award winners in their respective year. You can obtain many more of these winners and their cases studies from http://quality.nist.gov/It has often come to my mind how to measure an organization succ
Why Should Google Care?
The Entertainment Software Association put U.S. sales of video game hardware and software at $7.3 billion back in 2004, a figure that rivals Hollywood box office revenue. In-game video game advertising is nothing new for the booming game industry – large companies have been buying static advertisements in games for years. What is new is the expansion of online gaming into the mainstream. Once reserved for only PC Gamers, console gamers have now discovered a whole new world of competition over a broadband connection.
In a recent interview with TechNewsWorld, EA’s John Schappert, who oversees the largest interactive game studio in the world, was asked about in-game advertising: “In-game ad integration is a growing business where we see both advertisers and consumers looking for more. It's an additional revenue stream that is still small, but growing. There's the potential for scalability in this area with dynamically-served ads. It's still in the early stages [in terms of] how in-game ads will grow in significance.”
Starting with Microsoft’s Xbox and Sony’s PS2, and continuing into the next generation of online gaming with Microsoft’s Xbox 360, Nintendo’s Wii, and Sony’s PS3, it has become a virtual certainty that nearly all gamers will be playing while connected to a broadband connection. With that broadband connection comes an advertising opportunity that’s hard to ignore.
Is History Repeating Itself?
The potential flaw in what Massive Incorporated does is that their ad network still only includes the large advertisers. Massive’s website gives no specific information regarding how to purchase advertising, only mentioning that “blue-chip” advertisers can work with their “veteran” sales team to start an account. I think it’s safe to say that small businesses aren’t their target market. So while they are implementing dynamic ads, those ads are still only affordable to larger businesses. Anyone familiar with internet advertising can see the potential for history to repeat itself.
Way back in 1996, long before Overture (now Yahoo! Search Marketing) and Google AdWords, a company called DoubleClick pioneered website advertising. Their downfall, however, was that they required a formal sales contract, limiting their potential client base to only large companies. Overture and AdWords made it easy for the small advertiser and small site owner to participate in their ad networks, essentially opening their service to anyone on the web. Several years later, one would think that Google is keeping a watchful eye on what’s going on over at Massive Incorporated. Massive may be the first to enter the market, but it’s hard to ignore the fact that the small business owner remains shut out. Could Google make Massive the next DoubleClick?
How Would Google Do It
There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.
As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months
Beware of Internet Consultants, as many of them have never been able to promote anything of their own, yet are in a haste to charge you for their experience and marketing savvy. Many have never made any money on this Internet, sold anything or consulted with any successful online sales companies. In fact most often these folks hold themselves out to be experts and consultants yet have no real experience at all. The Former President and Founder of Wendy’s Hamburger, Dave Thomas, when listening to those trying to give him advice would often ask, how much money do you have? Often finding that those wishing to give him advice had little if any money, he would think to himself; “why should I listen to you?” Indeed this is a
Starting with Microsoft’s Xbox and Sony’s PS2, and continuing into the next generation of online gaming with Microsoft’s Xbox 360, Nintendo’s Wii, and Sony’s PS3, it has become a virtual certainty that nearly all gamers will be playing while connected to a broadband connection. With that broadband connection comes an advertising opportunity that’s hard to ignore.
Is History Repeating Itself?
The potential flaw in what Massive Incorporated does is that their ad network still only includes the large advertisers. Massive’s website gives no specific information regarding how to purchase advertising, only mentioning that “blue-chip” advertisers can work with their “veteran” sales team to start an account. I think it’s safe to say that small businesses aren’t their target market. So while they are implementing dynamic ads, those ads are still only affordable to larger businesses. Anyone familiar with internet advertising can see the potential for history to repeat itself.
Way back in 1996, long before Overture (now Yahoo! Search Marketing) and Google AdWords, a company called DoubleClick pioneered website advertising. Their downfall, however, was that they required a formal sales contract, limiting their potential client base to only large companies. Overture and AdWords made it easy for the small advertiser and small site owner to participate in their ad networks, essentially opening their service to anyone on the web. Several years later, one would think that Google is keeping a watchful eye on what’s going on over at Massive Incorporated. Massive may be the first to enter the market, but it’s hard to ignore the fact that the small business owner remains shut out. Could Google make Massive the next DoubleClick?
How Would Google Do It
There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.
As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months
You regularly hear about the physical benefits of walking. It strengthens your bones, your muscles and your heart and helps to control your weight. It stimulates the systems of your body that are necessary for optimum effectiveness, e.g. your cardiovascular, immune and respiratory systems. Research has shown that walking can reduce the risk of coronary heart disease, Alzheimer’s disease, arthritis, bowel cancer, strokes, diabetes, and high blood pressure.Walking also has psychological benefits for you. It is mood-enhancing and can help combat depression. It can build stamina, confidence and energy and help to reduce the risk of stress and anxiety.You will often hear that you should go for a walk to cle
Way back in 1996, long before Overture (now Yahoo! Search Marketing) and Google AdWords, a company called DoubleClick pioneered website advertising. Their downfall, however, was that they required a formal sales contract, limiting their potential client base to only large companies. Overture and AdWords made it easy for the small advertiser and small site owner to participate in their ad networks, essentially opening their service to anyone on the web. Several years later, one would think that Google is keeping a watchful eye on what’s going on over at Massive Incorporated. Massive may be the first to enter the market, but it’s hard to ignore the fact that the small business owner remains shut out. Could Google make Massive the next DoubleClick?
How Would Google Do It
There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.
As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months
Salary negotiations are a lot like the game show Deal or No Deal, except of course for the 26 models and Howie Mandel. When you're presented with an offer, you have two choices: You can either accept it, or reject it and gamble for a better payout.Negotiations of any kind require a certain degree of skill to be successful. And since salary negotiations are probably not something you do very often, you are at a disadvantage right off the bat. To make matters worse, the hiring manager is usually quite experienced in this area. She has probably taken courses with titles like How to Make Potential Employees Weep During Salary Negotiations (Parts I and II) and Benefits? Don't Make Me Laugh!usiness owner remains shut out. Could Google make Massive the next DoubleClick?
How Would Google Do It
There’s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It’s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.
As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months to integrate their ads.
This enforces the fact that the main difference between what happened with DoubleClick and what could happen with video games is that it would probably be more work for Google to distribute their ads over multiple channels (i.e. more games). Since each game is programmed differently, there is no game equivalent to the JavaScript used in all AdSense ads. Every game would need to be tailored to Google’s ad network individually. Difficult: yes. Impossible for Google: no way.
When Will They Do It?
In my opinion it’s not a matter of if, it’s a matter of when. The potential revenue from the gaming industry is too big for Google to ignore. Oh, and if you still aren’t convinced, consider this: Microsoft, one of Google’s main competitors, also produces the Xbox 360. If Microsoft decided to integrate their newly launched adCenter into Xbox games, would it really surprise anyone if Google countered by announcing a deal with Sony or Nintendo to integrate in-game dynamic advertising for the PS3 or the Wii?
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