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    me ones as all your rivals and you’ll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you’ll be able to get
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    Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..

    1. Always specify negative keywords. For example, if your product requires payment, include -free as a negative keyword; that way your ad won’t be shown to people who include free in their search and you won’t have to pay for visitors who have no intention of spending any money!

    2. Bid on AS MANY relevant keywords as possible. If you’re only bidding on a dozen keywords then you’re probably bidding on the same ones as all your rivals and you’ll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you’ll be able to get h

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    ive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..

    1. Always specify negative keywords. For example, if your product requires payment, include -free as a negative keyword; that way your ad won’t be shown to people who include free in their search and you won’t have to pay for visitors who have no intention of spending any money!

    2. Bid on AS MANY relevant keywords as possible. If you’re only bidding on a dozen keywords then you’re probably bidding on the same ones as all your rivals and you’ll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you’ll be able to get

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    ways specify negative keywords. For example, if your product requires payment, include -free as a negative keyword; that way your ad won’t be shown to people who include free in their search and you won’t have to pay for visitors who have no intention of spending any money!

    2. Bid on AS MANY relevant keywords as possible. If you’re only bidding on a dozen keywords then you’re probably bidding on the same ones as all your rivals and you’ll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you’ll be able to get

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    have to pay for visitors who have no intention of spending any money!

    2. Bid on AS MANY relevant keywords as possible. If you’re only bidding on a dozen keywords then you’re probably bidding on the same ones as all your rivals and you’ll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you’ll be able to get

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    me ones as all your rivals and you’ll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you’ll be able to get high up the results very cheaply. Of course, these less common keywords get searched for less often and will therefore bring in less visitors, but because you’re paying less, these visitors are potentially more profitable.

    3. Try to split your keywords into groups of similar words and then create a separate campaign for each group. In each campaign you can reword your ads so that they are exactly relevant to those keywords. This will dramatically improve the click-through rate. If you Ad contains any of the exact words which the person searched for, then it makes those words bold, and they are more likely to be clicked on. So make sure that each campaign’s advert is very closely relevant to the keywords/phrases you bid on.

    4. The higher your click-through rate (CTR), the higher you ad will be shown.

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