Atricle Dump - Internet and Businesses Online

How To Use Eye Contact In A Presentation
Articles about public speaking often talk about the ‘audience’ as if it is one single entity, thinking and perceiving as one. This can make it very easy to overlook the obvious fact, that from an individual member of the audience’s perspective, we never actually present to an audience at all. In reality, we only ever speak to a collection of independently thinking individuals and that each of these people will interpret a presentation slightly differently.Each member of your audience will see and hear your presentation from their own unique perspective. Once we make this distinction, it becomes clear that we as speakers have the potential to develop a personal level of rapport with each individual. There is no doubt that any presenter that is able to build this type of connection, has the best chance of getting their message acrossOne of the most powerful ways to build rapport with members of an audience is through effective use of eye contact. To use eye contact, simply look directly at an individual member of the audience for a couple of seconds or long enough to deliver a sentence or two and then move on to someone else.Don’t dwell for too longIt’s important not to look at one person for too long as they may start to feel uncomfortable. Keep moving your eye contact from one person to another. But, ensure that you maintain contact for long enough to make a personal connection each time.Include as many people as possibleSome people advocate planning in advance roughly where they are going to look. I prefer to do this randomly as it is more natural. You certainly want to avoid the ‘tennis match’ syndrome where your eyes and head simply move from side to side as if watching the ball coming over a net and back! By moving to a new person every two seconds or so, you should you should be able to make contact with most people in a small audience of ten to twenty people at least once during a short presentation.Larger audiences need a different approachWhen presenting to larger audiences, you still need to make eye contact with individuals, but you won’t be able to connect with everyone. Instead, mentally break the room into different zones and make sure you make individual eye contact with people in each zone.Don’

he potential to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend.

The bad news is after the novelty of having an Adwords account and setting up your first few campaigns wears off it can begin to feel like a ball and chain. There are a lot of monotonous tasks that have to be managed daily and it can be a tough thing to manage unless you are a disciplined person.

Before you spend money on campaigns and resources acquire this mental discipline. Realize before you begin that it isn't going to be fun after a while. Google Adwords is a business tool, one of many, and as such it has it's advantages and flaws . It can make you a lot of money or it can cost you a lot of money and create a lot of stress for you depending on your ability to consistently manage your campaigns.

Ok, your minimum initial deposit is $5 to get started as we learned above. Start here, and I suggest resisting the urge to JUMP in and start spending like crazy... stay at or near this $5-$50 level of investment until you use it up .

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALL

Marketing - Effective Outgoing Voice-Mail Tactics, a 20-Minute Message That Works
So I’m on a tight deadline and I get this guy’s voice mail, "Hi. I’m either on the phone or away from my desk. Leave a message and I’ll get back to you as soon as I can." I'm sure you've heard it. You probably have it on your machine or know someone who does. I hate it."I'm either on the phone, or away from my desk" is the same as saying, "Leave a message and have fun twisting in the wind until I call you back." Even worse is, "I’m either out of the office or away from my desk." Yep. That’s helpful. Reaaal helpful. About the only thing that overused, trite and cliche outgoing voice mail message tells me is that you're not really sure where you are. And it certainly doesn't give me any indication of when I can expect you to call me back. I'd like some predictability.Today, the technology exists so that we don't have to leave people twisting in the wind. Giving customers, clients and prospects some idea of when they’ll hear from you, shows them that you are mindful of their need or want to get a hold of you. Here’s how I handle it.About 9 years ago I discovered a little thing called busy call forwarding. If I’m talking on the phone the call is forwarded to a message that says, "Thank you for calling. I’m in the office but I’m on the phone. Please leave a message and in most cases I’ll call you back in 20 minutes." I get lots of compliments on my 20 -minute message. And, it impresses people when I do in fact, call them back in 20 minutes.If I’m out of the office the call goes to my regular answering machine that says, "Thank you for calling. We’re out of the office, but please leave a message. We’ll call you back as soon as possible … most likely, today. If you need to reach me sooner, call my cell phone at xxx-xxx-xxxx."Either way, the caller has SOME idea of when I’ll call them back. They can also call my cell phone. If I’m not in a meeting, I answer it. I usually check my office messages about every hour when I’m away.Now some people, mostly real estate types, are right on top of things with voice mail messages that say something such as, "Today is Friday (insert date) I’ll be out this morning but back in this afternoon after 2pm. Please leave a message … etc." Ahhh, the sweet sound of predictability.Marketing your business is more th

Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .

Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy. Google provides an excellent interface to work with. A pleasant modular design groups all of your work into nice "containers" that can be manipulated and viewed in a variety of ways.

The system reporting is by no means real time but the delay on their results display is palatable when comparing them to the other major PPC provider, Yahoo-Overture.

A nice feature that sets Adwords apart from other PPC providers is that your ads display almost instantly after you place them in their system. They have built a lot of their editorial guidelines into the ad entry system.

Their system will flag your ad before you can enter it if it doesn't meet their terms of service . That is a lot better than waiting 2-5 business days to find out if your ad had a problem or not. Time is money.

Also provided with your Adwords account are a number of free tools to help you with your campaign management.

While several of these tools are great starting points I have found the need to augment what Google provides through my own online research, tools and software as well as e-book purchases.

The lesson learned, everybody that uses Google Adwords has access to the same tools that you do, including your competitors. It goes without saying that if you want to get an advantage here you will need other resources to supplement your knowledge other than what Google provides.

Having said that the Google Adwords system is still extremely powerful . Providing you with keyword suggestions, automated bid management, campaign optimization (by Google staff), geo-targeting, roi tracking, and all the reporting you can handle, their system allows you a b level of control over your spending and the ability to truly identify who your customer really is.

What I really like about the Adwords system is the fact that the guys with the most advertising dollars are not guaranteed to win any particular market.

Google tracks the Click Through Ratio (the percentage of people who see your ad and click on it) for each of your ads and keywords. Their system gives you a better position in their display listings if more people are clicking on your ads.

Why do they do this?

To reward people who take the time to write relevant ad copy and marry that to a tightly relevant keyword list.

You see, Google will reward you for doing your homework . The time you invest studying and learning their system will save you money , which can be just as rewarding as making money.

Hey, if I could afford 5 dollars a click I would pay it, but I can't. I need to lower my advertising costs while at the same time generating as much targeted traffic to my site as possible.

Unfortunately, my experience with their support system does not paint as rosy a picture of the mighty Google . In general, their online information is pretty good. It will solve your routine questions such as "when exactly does my credit card get billed? ) " quite well.

Google's support system seems geared towards keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven email communication.

In instances where I needed specific information (i.e. why is this keyword disabled even though I created a brand new campaign to put it in?) I received "canned" emails with my support persons name "pasted" into the email.

Often times I was required to send them another email asking if they had even read my first one and to get the answer I was REALLY looking for.

At the end of the day I was left feeling that eventually my problem was going to be solved I just wasn't sure when that was going to be and how many times I would have to contact them in order to get the answer I really wanted.

Typical Costs associated with Running an Adwords Campaign

There's two ways to approach this:

Are you going to manage your own campaigns?

Do you want to leverage someone else's experience and invest money in a company that can manage your Adwords campaigns?

Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works.

Search for other products and resources that can help you but keep in mind some of them won't work out . Don't let that stop your research, there is material out there that can truly help you and save you a lot of money.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your Adwords campaigns.

The question is: How will you know who to trust?

You can burn several thousand dollars for overpriced, untargeted traffic if you let the wrong companies manage your campaigns. How can anyone honestly know what to look for in an Adwords Management company if you haven't even tried the system out for yourself? Food for thought. If you manage your own campaigns at first you will get a feel for the system.

Campaign Costs

Ok, let's talk about the typical costs you can expect running a Google Adwords campaign. The good news is Google Adwords gives you the potential to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend.

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALLY

Online Shopping: Legal Challenges for Taxing Authorities
E-commerce offers customers the chance to eliminate many stages in the sales/distribution chain. The mark-ups that occur between manufacturers, wholesalers, distributors, retailers and consumers can add the cost of goods purchased by consumers. In contrast, when consumers deal directly with manufacturers on the internet, the process whereby intermediaries between the manufacturer and the final consumer are eliminated from the supply chain is known as "disintermediation".E-commerce differs from mail order and telephone solicitation, the two most traditional forms of business using remote sellers, because these involve the delivery of goods by common carrier to and from a specific physical location. In short, there is still a physical delivery of property from an identifiable seller to an identifiable buyer. States jurisdictions have wrestled with the issue of collecting taxes from out-of-state mail order sellers and telephone solicitors for decades; e-commerce enables almost any business large or small to sell to customers in different states and countries.Out-of-state vendors engaged in e-commerce do not have an obligation to collect sales taxes if traditional remote sellers, such as mail-order and telephone solicitation vendors, do not collect sales taxes. Sales tax cannot be levied on a transaction just because the purchaser uses e-commerce to access the seller's computer to acquire property, goods or service. Also, states cannot use an "agency nexus" theory to claim that a purchaser's ISP is an in-state agent for the seller.Commerce Defies Traditional Tax JurisdictionsUsing the internet, a company can, in theory, move its e-commerce business to a tax-haven country and conduct e-commerce outside the jurisdiction of any country that would otherwise tax the transaction.Also, because of the speed in which transactions occur and the frequent absence of a traditional paper trail, it will be very difficult, if not impossible, to apply traditional notions of tax jurisdiction. This is especially true with intangible property transmitted by computer such as software, digital music or electronic books and services.While governments which depend on an income tax might have difficulty taxing e-commerce, states and local jurisdictions that rely on sales and proper

h, tools and software as well as e-book purchases.

What I really like about the Adwords system is the fact that the guys with the most advertising dollars are not guaranteed to win any particular market.

Why do they do this?

To reward people who take the time to write relevant ad copy and marry that to a tightly relevant keyword list.

You see, Google will reward you for doing your homework . The time you invest studying and learning their system will save you money , which can be just as rewarding as making money.

Hey, if I could afford 5 dollars a click I would pay it, but I can't. I need to lower my advertising costs while at the same time generating as much targeted traffic to my site as possible.

Google's support system seems geared towards keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven email communication.

Often times I was required to send them another email asking if they had even read my first one and to get the answer I was REALLY looking for.

Typical Costs associated with Running an Adwords Campaign

There's two ways to approach this:

Are you going to manage your own campaigns?

Do you want to leverage someone else's experience and invest money in a company that can manage your Adwords campaigns?

Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your Adwords campaigns.

The question is: How will you know who to trust?

Campaign Costs

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALL

How to Succeed With Banner Ads!
Is Banner Advertising still effective? YES: But you need traffic to get traffic from banner ads!A trick is to try banner campaigns in combination with a pop-under campaign. Send cheap traffic to a web page with original content and some banners from 2-4 free banner exchanges.On average, banners receive a click trough rate of 0.2% - 0.6%, but some banner ads receive a CTR of up to 3%. It’s up to you to create a professional banner with an incredible free offer, so that nobody can resist!Now let’s assume that your banner has a click through rate of 1% (one click for every 100 banner impressions).You will usually earn one banner impression for your banner for every two visitors you receive. Suppose you join four free banner exchanges. Then order a 50,000 cheap visitors package (traffic pop-under windows) for about $100 and send that traffic to the page you putted the banner code on it.You should earn about 100,000 free banner impressions from the banner exchanges (25,000 credits from each banner exchange network). With a well-designed banner, expect to achieve a 1% Click Through Rate (CTR) or even more.That’s one thousand (1,000) targeted visitors, who have already demonstrated an interest in your product (by clicking on your ad).Targeted banner impressions often cost $10 per 1,000 impressions ($10 CPM). This equates to an advertising value of $1,000.00 and a cost per click (CPC) of only 10 cents!Not to mention the branding effects: Your logo and web address will appear 150,000 times on other sites (100,000 on your banner and 50,000 on your pop-under window)! Sooner or later, your product or name will become known throughout the Internet.There are several banner exchanges on the Internet.

ewarding as making money.

Hey, if I could afford 5 dollars a click I would pay it, but I can't. I need to lower my advertising costs while at the same time generating as much targeted traffic to my site as possible.

Google's support system seems geared towards keeping you off the phone with them. They like to refer to their repository of online documentation and use template driven email communication.

Often times I was required to send them another email asking if they had even read my first one and to get the answer I was REALLY looking for.

Typical Costs associated with Running an Adwords Campaign

There's two ways to approach this:

Are you going to manage your own campaigns?

Do you want to leverage someone else's experience and invest money in a company that can manage your Adwords campaigns?

Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your Adwords campaigns.

The question is: How will you know who to trust?

Campaign Costs

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALL

Lead Generation: Prospecting Is Its Own Reward - Not!
Raise your hand if you've tried typical display ads in the newspaper or magazine. How about a nice yellow pages ad? Hmmm. What about sponsoring a local sports team and getting your company name on some banner in the outfield?Can you quantify, with accuracy, how much you spent on each of these lead generation devices and the direct result of their use measured in new customers and sales?How about another question - Why did you select those particular marketing methods? (My guess is you read about it, was told about it, had it recommended to you or some other business was doing it and you figured that was a logical step.)The problem with copying other businesses is that maybe they're copying someone else who in turn is copying someone else who, as it turns out, is copying the marketing of a business on the brink of bankruptcy.I'm of the mind that business owners are IN BUSINESS to make a profit. And I believe each and every marketing effort should BUILD the brand, customer base and of course, the bottom line.So what's a business owner to do? THINK!Don't spend money here and there HOPING it'll drum up business. Invest the time and EVALUATE the advertising method - it's reach - it's ability to sell (or convert a reader into a buyer) - it's cost versus likely reward.Here's a start:Consider direct mail. Grassroot/Neighborhood marketing. Charitable marketing. Co-op advertising. Joint ventures. Endorsed mailings. Free standing inserts. Advertorial copy rather than pretty print ads. Community events. Chamber meetings. Local associations/memberships. Religious channels. Public speaking.

age your own campaigns?

Do you want to leverage someone else's experience and invest money in a company that can manage your Adwords campaigns?

Let me suggest that you manage your own accounts at least in the beginning . Start small and start collecting reference materials while you learn how the system works.

Investing in a $40 e-book is a lot cheaper than blowing $500 or more with Google while you are learning the ropes .

Having said that if you want to get a successful campaign started now you can enlist an SEO company to manage your Adwords campaigns.

The question is: How will you know who to trust?

Campaign Costs

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALL

3 Common Mistakes that Will Crush Your Affiliate Marketing Profits
As an affiliate marketer, I have made many mistakes over the years. Some I have learnt from and others I still continue to make from time to time. What can I say? I'm a slow learner.Affiliate marketing is the easiest business to get into when setting up your own online home business. This is so because you don't need your own product, you don't take care of the after-sales process, you don't even have to worry about payment processing. This is all done on your behalf. Your job is to refer prospects to the sales website and collect your check at the end of the month.Sounds easy, right?Well compared to setting up your own product or service, affiliate marketing is a lot more straight forward. However, there are a few pitfalls that could seriously damage your profits if you don't take them into consideration when getting started.Here are three of the most common mistakes that are familiar to all affiliate marketers:1. Not Using the Product or Service Beforehand - This is quite obvious really! If you haven't used a product or service then how are you going to effectively sell it to others? Don't get me wrong, I have sold products in the past without knowing what I was selling and have indeed made some sales but this is the wrong way to go about an affiliate marketing business. Not only will you quickly lose the trust of your email list members but it is simply not as effective as when you can give an honest review of whatever you are offering.You don't always have to buy the product. Try contacting the product owner, explain that you wan't to help them sell their product and ask for a copy in order that you may review it. They won't always comply. The more successful you have shown to sell products in the past the more likely they are to send you a complimentary copy. If all else fails, buy the product, you will soon make your money back in affiliate sales.2. Promoting the Wrong Affiliate Product - I see affiliate programs out there offering commissions as low as 5% on $30 products. Personally I would not go near these. Some internet marketers will offer commissions as high as 75% to get you to sell their wares. 50-75% is common for info products and this is what you should be aiming for when starting out.It is also prudent to check how success

he potential to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend.

You're not going to see any returns on this investment financially but you will gain valuable knowledge of how best to use the Google Adwords System to generate income without learning the hard way.

You have a lot of learning to do before you want to start pouring money into your account. Google is in the business of making money and their system makes it "REALLY" easy to spend as much as you want.

Minimum bids start at a reasonable $0.05 USD. After developing your keyword list and dumping it into Google's system you have to start making financial decisions.

If you take Google's suggested bid prices for your keyword list you can pay a lot of money for your web traffic depending on how large your keyword list is and how much traffic these keywords generate.

Rest assured Google's system will provide you a lot of traffic quickly if you want to pay for it. It's not uncommon for Google's big management system to suggest max bids in the $20 - $30 range.

You don't have to accept these outrageous suggestions of course so your first big money saver is to lower the max bid to something you find acceptable and enter it for all of your keywords.

Please note Google's system will not charge you this full amount unless someone else is willing to pay that much for the keyword. Leave this number set higher if you want to produce a lot of clicks quickly.

Bidding into position's 1-3 will deliver the most traffic, but will be less targeted than position's 4-6.

Position 1 will get the most clicks but many of these clicks will be untargeted "impulse" clicks. Taking the time to scan all the way to position 6 in the listing and click on the advertisement at that position suggests that the searcher is extremely interested in the subject being advertised.

Over time you will learn which keywords are making you money and which one's are simply too competitive for your budget. Google's campaign tracking abilities in conjunction with other 3rd party ad tracking software can help you identify these profitable keywords and track your website visitors.

Unfortunately every system can only provide so much traffic and you will find the larger companies can afford to bid pretty high for more general, high traffic keywords because they can afford it.

Large companies will pay $5 for general keywords like "credit cards" because they know over the lifetime of using a credit card they will recover their investment.

The big boys can squeeze you out of the Google Adwords World just as easily as in the "real world". Of course it's not all "doom and gloom". You still have a powerful and relatively inexpensive tool in your hands if you can exploit niches and find the "bargain" keywords.

Google's system of tools leaves you high and dry in this respect unless you have a lot of money to blow on "throwing out a wide net" by trying a large keyword list and then refining your campaigns as you start to get clicks and track your conversions.

You can get a lot of garbage clicks by bidding your way to the top for general keywords . This is expensive, less targeted, and lower converting than if you bid to position 3-5 or spend time finding the less expensive niche keywords (using your third party software or e-book techniques).

Chances are when bidding on more general high traffic keywords you will be competing with large companies and competitors using SEO company services to manage their campaigns.

These companies can afford to pay a lot more than you or I for their clicks. In order to counteract this you need to tightly target your campaigns and find niche keyphrases to be profitable with Google. I can't stress this enough.

To make proper decisions you will need to gather as much data as you can on how the Adwords system works. Obviously, you won't have this data until you run a campaign or two which is why I suggest running your own Adwords Campaigns for a while to get familiar with their system.

Study the stats provided by Google which are really quite good in conjunction with one or more 3rd party stats tracking packages.

You will start to notice trends in the numbers which will allow you to make more effective use of your time and money by bidding only on the keywords that are generating sales.

Analysis may also prompt you to tweak your site content if you notice a niche you want to start competing for (better yet start up another site or tier two web page on your site targeting that niche and remove these keywords from the original campaign moving them into a new campaign pointing to your new content).

Minor tweaks can save you BIG money using Adwords

Some Notes on Scalability:

Google allows you to bid on 3 types of keyword matching options which immediately gives you three times the keywords to bid on without any more brainstorming on your part.

Each matching option provides different results and should be managed on a keyword by keyword basis.

Google also provides two methods of displaying your ad on their network: Content Match Listings and Search Network Listings .

Effectively this allows you the potential to be noticed by:

1) anyone searching on Google's portal

2) anyone searching portal sites that get their search results from Google

3) anyone viewing a site displaying Google's ads that has content related to the keywords you bid on.

4) anyone reading an email with content related to your keyword at Google's free email service Gmail.

That's a lot of options and a lot of potential exposure. Tweaking to find the right combination for your particular situation and spending requirements is something you simply have to do on an ongoing basis. I think the benefits are obvious to you by now.

A final word on costs. You may have noticed that I didn't use a lot of numbers in my discussion of campaign costs with Google. What I think I have illustrated is a Google campaign truly can cost as little or as much as you want it to.

It can get you

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One of the most often overlooked items when it comes to maintaining computer systems is the importance of backups. Whether you are a casual home user, an everyday power user, or a computer professional if you care about the data that you have stored on your computer then some form of BACKUP STRATEGY is necessary to ensure the safety and integrity of your important information.

Among various other small business opportunities, the home inspection business, owing to less investment outlays and interesting working demands, has gained momentum among potential job owners. The home inspection business certainly has opportunities; however, whether you should enter into this field is a question that demands extensive thought.

As the competition increases for promoting products as an affiliate its essential to stand out from the crowd and go the extra mile so that customers buy from you rather than your competitors.

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