Atricle Dump - Business

Watch Your Business Vendors Like a Hawk: Case Study 2002
In business you must develop a strong team and to do this properly you must be careful whom you pick to be on the team. Vendors are part of that team. It is not as easy as you might think picking vendors. Let me tell you a story. I take issue with some of our vendors who do not walk the talk. I visited several vendors in TX this month and found that their lack of image and un-kept shops and attitude about image was quite inferior to ours. I found that they did not have the same value set when it came to quality of uniforms, signage and building. I am concerned that as the Optimist Club says, we should be work only for the best, associate with only the best and be only the best.Well, I must say we are the best and we have the best customers and therefore we must demand the best from our vendors. We want ethical and fair vendors and we need proper image. I believe it is totally disrespectful for our vendors to assume that we should be doing business with them when they lack the character and take zero pride in their shops image. I find it appalling for them to constantly toot their own horns and then go on like we do not matter. It is almost like saying; why take a shower we are only going to get dirty again? Well that maybe okay for; John Walker Lynn the Tally man fighter bathing in dirt, but not for our vendors. How can a company say they respect the services we offer yet never clean their tools, shop, building or offices. I toured one vendor and their shop was a disgusting pigsty where there was debris all over the shop, junky equipment everywhere, brand new machines uncovered and 1/4 inch of dirt on them. I saw paper work everywhere, clothes hanging form the door ways, the occasional motivational picture from Successories,

ee that …

You simply can’t lose.

Don’t wait another minute.

Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is

S Corporation Forms
An S corporation is a type of corporation that the IRS recognizes. S corporations follow taxation rules that differ from those that regular corporations follow. A main difference is that S corporations are exempt from double taxation. This is because the owner declares the income a corporation receives in individual tax returns. Corporations are not subjected to taxation of the income. The taxation rules follow those of sole proprietorship and partnership businesses. However, they enjoy the limited liability (protection) corporations receive.To apply for an S corporation status, you need to incorporate your business. To do this, you need to file formal paperwork called the “articles of incorporation” and pay the appropriate fees. Once you have done the necessary steps to incorporate, you will be able to apply for an S corporation tax status. You do so with the IRS by filling out the necessary forms in your state, as well as federal.If you choose to obtain an S corporation status, every shareholder in your corporation must apply within 90 days from the beginning of the fiscal year. Once you have been approved as an S corporation, you may keep that status for as long as you wish. To revoke your S corporation status, you need to send a letter of revocation to the state revenue department and the federal IRS. All shareholders must sign the letter.Every state has different rules and regulations pertaining to an S corporation status. You will need to fill out different forms for different states. The one requirement that is consistent to every state is that you first need to register with the IRS to become eligible for an S corporation status in any state.

Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader’s mind and walk right in.

Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

CALL TO ACTION

To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You’ll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.

You’ll receive all these benefits:

You’ll be glad you did.

Supply is limited.

Your gift/donation/etc is tax-deductible.

We know you’ll agree that …

You simply can’t lose.

Don’t wait another minute.

Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is
You Can't Do It All Yourself
As the economy improves, so does the outlook for small business. That may mean you'll find way too many things to do and not enough time for you or your staff to complete them. Or maybe you've been solo for a while and have decided your business is growing enough to need help.What do you do? Hire full or part time employees? Outsource to an independent contractor?Before you decide, take the time to define the position. Create a job description. What do you want the person to do? What are you willing to give up total control over? What level of experience or education must the person have? Documenting the responsibilities of the position will help you decide. And it will help you hire the right person the first time.Consider the IRS' 20 point checklist when determining employee vs. independent contractor. A good interpretation of that checklist can be found at http://www.prounlimited.com/20guide.html
To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You’ll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.

You’ll receive all these benefits:

You’ll be glad you did.

Supply is limited.

Your gift/donation/etc is tax-deductible.

We know you’ll agree that …

You simply can’t lose.

Don’t wait another minute.

Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is
Is There An Entrepreneur In You?
Entrepreneurship has been defined by many psychologists and researchers in different terms having more or less the same meaning. Richard Cantillon, an Irishman, first defined the term entrepreneur and its unique risk bearing character, for the first time in the 18th century. But it is Alan Jacobowitz, a professor of psychology, who developed a series of indicators to identify entrepreneurs.The Jacobwitz theory calls these indicators different stages of the entrepreneur:1. Early childhood exposure 2. Trouble in school 3. Problems with work 4. Desire to risk 5. Business independenceThese are characteristics which are often missed or overlooked by parents before they could flourish.The answer to whether there is an entrepreneur hiding within you depends on whether you are born with these characteristics. Researchers hold that entrepreneurs are born and not made. The United States Minority Business Development Agency has identified the character traits of men and women who have a streak of entrepreneurship in them:1. Driven by passion and the desire to get wealthy and the associated social recognitions. Cherishing accomplishments.2. Strong qualities of leadership: An entrepreneur takes it upon him/herself the work needed to get the job done. Prepared to work endlessly so that the problem is solved. Adapts to changes effortlessly.3. Sufficiently self-motivated and can motivate others. Passionate, ethical and driven by honesty.4. Willingness to take risks and innovate while being unafraid of mistakes. Will not sit back repenting a mistake; goes ahead with rectifying it.5. Ready to sacrifice, thus making a difference to others.6. Willing to seek professional ad
commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You’ll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.

You’ll receive all these benefits:

You’ll be glad you did.

Supply is limited.

Your gift/donation/etc is tax-deductible.

We know you’ll agree that …

You simply can’t lose.

Don’t wait another minute.

Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is
Tax Attorney Explains How To Survive An IRS Audit
IRS audits can be stressful, time consuming and, in some cases, expensive. This article provides an overview of how to approach an IRS audit.The first step is always to gather information. Taxpayers should start by locating their tax returns for the tax year being audited and the tax year prior and subsequent to the tax year being audited. Taxpayers should then look for documentation to support any tax deduction or tax credit that they claimed on these tax returns.Particular attention should be paid to expenses listed on Schedules E (for investment property) and C (for small businesses) and items listed on Schedule A (assuming that the taxpayer opted not to itemize their deductions). Mileage expenses, charitable gifts, contract labor, cost of goods sold, and other unusually large items will draw the IRS auditor’s scrutiny.Also, taxpayers should double check the items of income on the tax returns to verify that they did not omit any items from their tax return. Taxpayers often discover that they omitted interest or dividend payments from small savings or brokerage accounts. In many cases taxpayers fail to report these items due to the investment company failing to send out the required tax documents to the taxpayer. Taxpayers should be prepare to explain any unreported income.Having copies of each of these items to provide to the IRS examiner can prove very helpful in resolving an IRS audit in a timely manner.Taxpayers can expect that the IRS examiner will want to meet at the taxpayers house and/or business. The idea is that the IRS can ask the taxpayer to go fishing for additional documentation when they are in these locations. That is why it can be helpful for taxpayers to request to meet at
your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.

You’ll receive all these benefits:

You’ll be glad you did.

Supply is limited.

Your gift/donation/etc is tax-deductible.

We know you’ll agree that …

You simply can’t lose.

Don’t wait another minute.

Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is
Hot Air Balloon Advertising - Winning Tactics
There are bombardments of advertisements in every part of the city. But have you ever imagined an advertisement on a balloon high above the sky. Yes, hot air balloons are the most in-thing in the field of advertising tools. Advertisers look to impinge us, arrest our minds and eventually compel us to buy their products. In order to achieve this they will have to come up with an array of innovative ideas. What better than hot air balloon advertising if that's the case?Products and services are best advertised nowadays with hot air balloon advertising. You cannot hold on to your excitement to a gigantic, colorful and moving billboard. That's exactly what advertisers look for, the balloons carrying their commercial message to a whole number of spectators or potential customers for that matter. This is the scenario in most balloon events.These events are nothing but an extension of the private marketing audience on part of the advertiser. Sporting events, auto races, air shows can also accommodate impact appearances of balloons with their sales messages to appeal to the mass. Interestingly, you will find balloonists sell advertising or enroll sponsors to back their ballooning activities.The advertiser is clever enough to know that an ordinary shape to the balloon is no good for a lasting impression. A one-of-a-kind balloon is the only resort to maximize their marketing efforts. Hot air balloons can be of different shapes and sizes and not to mention the vibrant colors. The large sized balloons are quite eye catchy and attention grabbers. As they say, the bigger the size the bigger the impression. And as for what kind of advertising is printed on it depends on the advertiser itself.A corporate balloon is poised to reach t
ee that …
You simply can’t lose.

Don’t wait another minute.

Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

Highest quality

The greatest

Outstanding

Top-of-the-line

Top-notch

Sets the standard

The best in the business

Superior

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.

Replacements Include:

Tremendous savings

Pays for itself

Inexpensive

Thrifty

Low cost

Your money’s worth

Economical

Affordable

Cost-efficient

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

Make money the easy way.

Double your earnings.

Keeps on selling.

Money in the bank.

The opportunity of a lifetime.

High Yields

Make a bundle.

Generates overnight profits.

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

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Atricle Dump - Turn Your Ad Copy into a Goldmine!