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    Local Advertising - The Biggest Mistakes
    When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.Let's talk about your typical retailer with 1 - 5 locations.One of the biggest problems I've seen is that most retailers have no idea of which media to use when running a campaign. In fact, some don't even know WHY they are running a campaign.They know they should advertise, but they don't really know what they are trying to accomplish.Let's clarify t
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    Make Your Business Cards Work
    What's the cheapest, most under-used marketing tool you have?The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.By the time you have read this article, you'll know several ways in which you can increase your profits by wringing every last cent of value from the advertising power of business cards.Business card contentEveryone knows what a business card contains, so I'll keep this brief and focus
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    How To Write A Great Radio Ad!
    If you’ve listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or just plain annoying... and boring.One problem is that many advertisers rely on the station to write and produce their spots. And who can blame them? The stations usually offer those services for free. And the word “free” is the operative word here as in, “you get what you pay for” free.Most stations make their account executives ta
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    Promotional Ideas that Stick-Custom Labels and Stickers
    You have seen them everywhere, price stickers, food labels, bumper stickers, product labels, racing decals, warning labels, the list is endless, the self adhesive sticker is an indispensable commercial resource and more importantly a fantastic opportunity to promote and advertise your business image.One of the most cost effective promotional solutions to raise brand awareness is to put your logo or name on everyday objects and products with stickers, decals or custom printed self adhesive labels which come in all shapes and sizes. There are many choices
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    Website Localization Service
    The Internet is a rapidly expanding phenomenon, with hundreds of websites being put up every day. It seldom knows any physical or political barriers. Due to the presence of the Internet becoming a common feature in most homes, constant efforts are made to improve website access and navigation.Large websites, such as those of multi-national companies, often face the need to present their websites to a diverse group of people. The first hindrance is the language barrier. Since websites of multi-national companies, news portals, online auction sites, encyc
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    The Psychology Of Leadership - Understanding The Influence Of Inspirational Leaders (Part Ii)
    THE 8 ASCENTS OF THE ULTIMATE LEADER (Continued from Part I) are the Psychological foundations of what makes a great Leader, they are...1. Master Your Rules of Engagement• In War, "Rules of Engagement" are what you do when you engage the enemy.• The enemy in this case is experience of when your surroundings don't match your perception of ‘what should be'• Psychological "Rules of Engagement" exist as reaction responses to these surroundings and the experiences, if you become more aware of what they are, you will have a foundation to
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