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    Google has been under a lot of pressure these days to become more open about their efforts towards combating click fraud. Google’s main source of revenue is online advertising via their AdWords program. AdWords allows advertisers to have their ad shown when a particular keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google’s AdSense program. Each advertiser submits the maximum amount of money that they are willing to pay Google if someone clicks on their ad and is directed to their website. Advertisers compete for ad placement using an auction mechanism. Google shares their advertising revenues with w
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    r keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google’s AdSense program. Each advertiser submits the maximum amount of money that they are willing to pay Google if someone clicks on their ad and is directed to their website. Advertisers compete for ad placement using an auction mechanism. Google shares their advertising revenues with
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    gram. Each advertiser submits the maximum amount of money that they are willing to pay Google if someone clicks on their ad and is directed to their website. Advertisers compete for ad placement using an auction mechanism. Google shares their advertising revenues with
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    cted to their website. Advertisers compete for ad placement using an auction mechanism. Google shares their advertising revenues with webmasters that subscribe to AdSense making it one of the most popular methods for monetizing a website.

    Click fraud is committed when an Internet user clicks on a pay per click (PPC) ad for the sake of generating revenue for a particular website or in order to deplete a competitor’s advertising budget. Such behavior is against Google’s Terms Of Service (TOS) and any webmaster found violating the TOS is promptly and permanently banned by Google. However, this is where things get a bit tricky for publishers and advertisers.

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