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  • Atricle Dump - The SKINNY on Radio Advertising

    Advertising Rules Proposed for Business Opportunities in the General Media
    There are new rules being proposed for Business Opportunities (Biz Ops), which advertise in the General Media, such as Infomercials, Websites, Radio, Cable or Pod Caste. Have you ever heard some of the business opportunity advertisements out there? Make $10,000 per month stuffing envelopes part-time from your own home?And you are thinking
    e medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely)
    Business Travel Destination Spotlight
    Chicago – the city that has it all - from a diverse population, world-class educational institutions, and sensational restaurants to a breathtaking skyline and countless museums. Dubbed the ‘Windy City’ in 1893 by Charles Dana, the editor of the New York Sun – not for its weather but for its long-winded politicians, Chicago has grown from a villa
    From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product

    They get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.

    Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely).

    History of Infomercials
    It all began in the 1980’s. Ronald Regan was president and one of the many controversial things he did in that office was to deregulate the TV industry. Why did he do it? Well, as a conservative Republican he lived and breathed by the “free market rule,” which stated that the government didn’t belong in business, and businesses should live and di
    dustry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product

    They get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.

    Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely)

    Get A Grip On Your Business
    Not wanting to over-simplify the whole ‘running a business thing’, but I’ve developed a list (based on my own experiences, and that of my clients and other business owners), which covers some of the things we need to know for different stages of building a business:Start-up phase:- Start a business because you want to, don’t just fa
    hawk your service or product

    They get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.

    Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely)

    The More Connected We Get, The More Disconnected We Become
    Although we know technology provides many benefits, we tend to rely on it too much for important interpersonal communication. It's a paradox. Technology helps us get in touch--and it prevents us from being in touch. It helps us save time--and makes us waste time. It helps us correspond--and it can prevent us from being understood. As
    D radio stations in the country, the music and news they broadcast is everywhere.

    Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely)

    Is Hard-Hitting Advertising Effective?
    Many years ago I attended a seminar about advertising. The guest speaker was a well-known advertising copywriter from Chicago. He quoted his favorite ad. "WANTED, WATCHDOG.ONE THAT BITES."That just about sums up my feelings about advertising. I simply am not switched on to hard-hitting advertising which is full of exaggerations, half-truth
    e medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message.

    Radio’s strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em AMD and PMD.

    AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s whe

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